The flagship store of Yigongyuan under Nailbao Group was grandly opened, and innovation led the movement of national enjoyment

A few days ago, Nailbao welcomed the grand opening of its first "Yigongyuan Super Play Sports Space" (hereinafter referred to as "Yigongyuan") flagship store at Beijing Wukesong Wanda Plaza. As the first subversion in the industry with both indoor sports experience and teaching function As a sexual innovation brand, Yigongyuan is positioned as an integrated new type of "super physical park". With "happy sports" as the core, it creates a space concept of overlapping time and space, makes the venue full of happiness, integrates the trend, returns play to the body itself, and helps the people to enjoy sports and live a healthy life.

The opening of Yigongyuan flagship store is another upgrade and innovation of Nailbao Group in the product line after Children's Science and Technology Museum. As A Chinese original brand of future growth experience innovation, Nailbao always adheres to the brand vision of "creating the future, changing the world, from the first step of happy company to every step of realizing dreams" Chinese families create diversified and accessible high-quality spaces.

(Picture: Opening Ceremony of Yigongyuan Flagship Store)

Break the restrictions of traditional sports venues and help the national sports

As a foothold As a domestic original brand in the Chinese market, Nailbao has a deep understanding of "implementing health" The guideline of "co construction and sharing, health for all" of China's strategy With long-term and in-depth insight into the Chinese market, Yigongyuan, a brand new brand dedicated to enabling all age sports, has been created in addition to the existing family center and children's science and technology museum, which focus on parent-child recreation. The word "play" has been broken down to vividly interpret "Yigongyuan is" play "and innovate It provides an integrated space for all age consumers to integrate international cutting-edge sports projects, and encourages every shopkeeper to actively try various sports fashion games to tap their own potential and improve their physical quality. In August this year, the country's first Yigongyuan appeared in Beijing Chaoyang Joy City, bringing Beijing consumers a refreshing experience. The new product line has won a lot of praise both inside and outside the industry within three months of its launch, and has also set a new wind vane for the sports fashion field.

(Picture: Yigongyuan Chaoyang Joy City Store)

The newly opened Yigongyuan flagship store is located in Beijing Wukesong Wanda Plaza. It has more than 12000 square meters of sports space, covering six major theme areas, and has more than 500 innovative play methods in the store, both sports experience and teaching functions. This leading design in China aims to break through the barriers of age and project simplification existing in traditional sports, meet the sports needs of all age consumers with more diversified scenes, projects and courses, and provide an ideal destination for consumers who travel in families.

Yigongyuan flagship store hopes to help every consumer who loves life to establish a lifestyle where happiness and health coexist, sports and fashion coexist, become a better person with the blessing of sports, and achieve unlimited possibilities in the future.

(Picture: Liu Genghong helps Yigongyuan flagship store open)

Create innovative sports experience and enjoy integrated play

Focusing on the concept of "happy movement", Yigongyuan flagship store focuses on strength, agility, speed, intelligence and Starting from the five dimensions of competition, through "super block", "professional rock climbing", "MR kart"“ The first projects such as "competitive breakthrough" and "interactive dance blanket" create rich and diverse sports experience. Among them, professional rock climbing is set up in the atrium of the store, which is a high-altitude project combining fun and challenge. The climbing wall has selected climbing suppliers designated by international events such as the 2020 Tokyo Olympic Games. Consumers can experience professional high-altitude climbing and fun fixed-point downhill here, and exercise core strength and psychological quality in the process. Including these items, the store has also set up more than 500 innovative play methods, which will help consumers with different sports needs to improve their multi-dimensional sports ability and enjoy the fun and benefits of sports.

(Picture: More than 500 innovative playing methods can meet the experience needs of different consumers)

At a time when "one-stop" tourist destinations can no longer meet consumers' increasingly diverse needs, Yigongyuan flagship stores bring "integrated" experience to consumers. In addition to the sports space, the store has ingeniously set up a variety of areas, such as "Fantasy Flow House", "Vitality Energy Hall", "Fashion Dad Release Station", "Youth Zone", and "X Space", to integrate different services, such as sports, recreation, social networking, catering, into the same scene in an "integrated" innovative way. This space design not only meets all kinds of sports needs, but also allows different family members and athletes with different needs to "fit in" and enjoy themselves. Especially for Women who usually focus on their children As far as sex is concerned, the diversified space in the store gives them an ideal scene of relaxation and leisure, so that they can be more themselves while being mothers.

(Picture: The trendy play space for all ages allows different people to "play" in it)

The flagship store of Yigongyuan also meticulously designed story lines for each space, and endowed the entire venue with innovative, bold and colorful design elements. Here, the boundary between the virtual and the real is blurred, the dynamic elements and the future avant-garde sense are combined in an all-round way, and the "Chaozhou culture" of "mixing and building out" is displayed vividly, adding a leading trend to the consumer experience Sex and playability Sex and interest Sex and exploration Sex, so that sports can be both advanced and fashionable. At the same time, the store also provides a variety of value-added experiences, including high-quality sports equipment, comfortable rest area, "energy supply station" dining area, etc., to help consumers enjoy immersive sports experience, eliminate worries, and better rest and "recharge".

The opening was accompanied by the opening of the store's two time limited special areas - Vitality Energy Hall and X Space, which are jointly operated by the store and high-end boutique fitness brand Space and children's outdoor sports brand moodytiger. Here, consumers can better enjoy the shopping and fitness experience carefully created by Yigongyuan and cooperative brands. In the future, Yigongyuan will join hands with more partners to bring endless surprises to consumers.

With the all-round support of rich and comprehensive sports experience, diversified and interesting scene settings, avant-garde and fashionable venue design, considerate and meticulous value-added services, and constantly surprising cross industry cooperation, Yigongyuan flagship store will be an ideal choice for consumers, whether it is sports leisure, weekend travel, group building activities, or self-improvement.

The emergence of Yigongyuan is not only the development of Nailbao Group Important milestones will also be The innovative power source for the development of China's indoor sports industry will become All age consumers in China pursue a healthier lifestyle, and promote themselves and the driving force of happy sports.

In the process of continuous development, Nailbao has always maintained its concern for the growth of the whole people and Positive response to the national strategy and commitment to the Group's vision and Guided by the national strategy Chinese families provide more abundant and comprehensive travel options. The innovation of Nailbao Group's diversified product lines once again demonstrated the brand's transformation and re creation Mission and determination. In the future, Nailbao will continue to gain insight into consumer needs, continue to dig deep into hardware and software upgrades, constantly enrich and improve the brand's product line, and bring more diversified, interesting and high-quality products and experiences to more Chinese families.

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