Practising the concept of finance for the people, highlighting the responsibility of consumer protection

Only by adhering to the value orientation of taking the people as the center can financial knowledge education and publicity be deeply rooted in the hearts of the people. Since 2023, China Life Insurance Shenzhen Branch (hereinafter referred to as "China Life Insurance Shenzhen Branch") has actively carried out financial knowledge education and publicity in a popular way. Through online and offline education and publicity activities, the company's official WeChat official account, Tiao Yin and other We Media platforms, it has reached more than 3322200 consumers, and achieved good publicity and education results.

Spreading financial knowledge, popular

Send financial knowledge to the community. On January 6, Guoshou Property and Casualty Insurance held an activity of "financial knowledge into community garden" for the elderly, young people, children and other community residents. The new form of "float garden" attracted people to stop and participate. The scene also set up interactive game zones such as "financial fraud prevention millionaire", so that community residents can master practical financial knowledge in fun and easy play.

Participate in the "March 15" Consumer Protection Education Week. On March 12, at the offline education and publicity activity of "March 15 International Consumer Rights Day" sponsored by the Leading Group for Promoting the Construction of a Rest assured Consumer Environment in Bao'an District, Shenzhen, Bao'an Regulatory Bureau of Shenzhen Municipal Market Supervision Administration, and Bao'an District Consumer Committee, Shenzhen, China Life Insurance deeply focused on "one old and one young", new citizens and other groups through consumer protection knowledge award-winning Q&A and other forms, Popularize the Administrative Measures for the Protection of Consumers' Rights and Interests in Banking and Insurance Institutions and the knowledge of underwriting and claims settlement of electric bicycle insurance.

Cooperate with CBA League Shenzhen Team to carry out consumer protection publicity and education at home. On April 30, consumer protection publicity appeared at the home game of CBA League Shenzhen Team in the 2022-2023 season. It was Guoshou Property&Casualty Insurance's deep division that carried out consumer protection education and publicity activities. They popularized basic insurance knowledge to fans and distributed more than 1000 copies of consumer protection publicity and education foldouts on the spot in response to high-frequency issues such as sales, underwriting, claims settlement and other feedback from consumers in their daily work.

On the "July 8" National Insurance Publicity Day, show the demeanor of central enterprises. On July 6, Guoshou Property&Casualty Insurance Shenzhen Branch organized the July 8 National Insurance Public Publicity Day activity with the theme of "insurance power, work hard for you". On site booths are displayed with prevention of illegal fund-raising, anti insurance fraud, anti money laundering and other contents to popularize insurance concepts and consumer insurance knowledge to customers.

Deeply carry out "five entry" consumer protection activities

The "five entry" activity of the financial consumer rights protection education publicity month was brilliant. In the business circle, Guoshou Property&Casualty Insurance Co., Ltd. participated in the financial knowledge education and publicity activity jointly held by more than 40 financial institutions in Shenzhen at the Window of the World on September 15. A special area was set up on the scene to publicize the eight rights of financial consumers and how to prevent online telecommunications fraud to the elderly, young people and new citizens.

In terms of entering the community, China Life Insurance went to the Yantian District Elderly Association on September 21 to popularize basic knowledge such as the main terms of accident insurance for the elderly, aiming at the commonly used health insurance and accident insurance products for the elderly, and help the elderly understand the insurance products that meet their own needs. On September 24, Guoshou Property and Casualty Insurance went to Qiaoxiang Community, guided by the party building service, and aimed at products such as automobile insurance and electric bicycle insurance that are frequently used by community residents, it popularized knowledge such as vehicle insurance clauses for community residents, and guided community residents to buy insurance rationally.

In terms of entering enterprises, Guoshou Property&Casualty Insurance went to many local enterprises on September 26. Through explaining typical cases and on-site communication, it popularized the main insurance terms to employees of the company and publicized the knowledge of preventing network telecommunication fraud and how to protect personal information, so as to guide them to reasonably safeguard their legitimate rights and interests.

In terms of entering the countryside and campus, China Life Insurance Shenzhen Branch went to Xinli Village and Xinli Primary School in Chishi Town, Haifeng County on September 26 to carry out financial knowledge promotion activities in the countryside and campus. In the playground of Xinli Primary School, an interesting campus knowledge popularization wall was built, award-winning interactive games such as anti fraud millionaires were set up, and police officers of the village committee were invited to explain safety knowledge, so that children can deeply understand and master the knowledge of telecommunications fraud and campus safety. Set up an interactive card wall and hang a banner with the theme of the activity in a prominent position at the entrance of the village, popularize financial knowledge such as preventing telecom fraud and online lending to the villagers in an all-round and multi-dimensional manner, and enhance their financial literacy and risk prevention awareness.

In the future, China Life Insurance Shenzhen Branch will always firmly grasp the political and people nature of state-owned enterprises, adhere to the industry origin of risk protection, highlight responsibility in serving the real economy and implementing the decisions and arrangements of the Party Central Committee, practice the corporate mission in the education and publicity of financial consumer protection, and continue to normalize consumer protection publicity and education activities, Improve the service quality of the insurance industry, strengthen the defense line of financial consumption safety, and protect the financial life of the public.

 

 

label: