Focusing on the automotive aftermarket, ZCAR bamboo purchases cars to build a deep integration industry ecology

Recently, the Ministry of Commerce and other nine departments jointly issued the Guiding Opinions on Promoting the High Quality Development of the Automotive Aftermarket, It proposes to optimize the circulation environment of automobile parts, promote the upgrading of automobile maintenance services, and optimize automobile consumption 7 policy measures including financial services.

The goal is that by 2025, the size of the automotive aftermarket will grow steadily, the market structure will continue to be optimized, and water will be standardized The post market has played a more prominent role in the automobile industry chain, value chain and innovation chain. The application of new products and technologies has become more popular. The development of new business types and new models has become more mature. The industry management system has become more perfect. The automobile use environment has been continuously optimized to better meet the diversified automobile consumption needs of consumers.

Opportunities and challenges under the background of automobile industry revolution

With the arrival of a new round of automobile industry revolution, a batch of new technologies, new products and new formats have been born, which not only reshapes the front-end manufacturing formats and the mid end consumption mode, but also subverts the back-end service market. The automotive aftermarket covers digital marketing, energy services, vehicle annual inspection, insurance, after-sales service and many other tracks, and also brings new challenges and opportunities to enterprises engaged in various tracks.

Rebuilding and constructing the automobile post market ecological service chain is a change made by ZCAR Bamboo Car after accurately analyzing the development trend of the automobile comprehensive service market. Because the cognitive barrier of automobile service is being comprehensively broken, especially the continuous growth of the new generation of users, they have higher standards for the demand of automobile comprehensive service brand, quality, service diversification and service experience. With the development of digitalization and intellectualization, customers are interested in diversified and individual Sexual consumption has a special preference. Therefore, ZCAR Bamboo also continues to optimize and upgrade the entire service system, focusing on providing consumers with more Sexual and targeted Strong products and services.

Focus on the field of automobile service and build a deep integration industry ecology

Since 2020, ZCAR Bamboo has been ranking first in the sales volume of auto retail stores in China, and has been deeply involved in the auto industry for many years. It has obvious advantages in terms of region, brand, channel, management and operation. In the car Finance and insurance: with more than 30 banks and Financial companies have good cooperation, and many institutions are stationed in offices, The penetration rate of financial services reached 80%, and the annual auto loan amount reached 800 million+. At the same time, we have reached good cooperation with a number of insurance institutions in order to provide customers with richer and more convenient supporting services.

At the same time, ZCAR Bamboo has also changed from the initial single vehicle and model sales to the multi brand cooperation mode, innovated the automobile marketing concept, created an offline "automobile hypermarket", "automobile supermarket", and integrated multiple automobile brands. Strategic cooperation has been reached with more than 50 auto brands to jointly purchase discount models, popular models, and mass models, expand the sales channels of traditional 4S auto dealers, and explore and collect data outside the region; Expand second-hand car replacement Parallel import car sales and other businesses to meet diversified consumer demand; Cooperate with the supply chain investors to transform the store into a regulatory repository. While realizing the inventory financing business, the regulated vehicles will be transformed into exhibition vehicles to expand the sales scale and meet the needs of more diversified groups Sexual service demand.

Enterprises adhering to the principle of "shortening the distance between people and cars" Mission: ZCAR's bamboo car buying gradually converges into a line and gathers into a network, creating a new format of auto retail industry. At present, it has formed a national automobile centralized purchase, automobile sales, automobile storage capacity, automobile Financial loan service, auto insurance service, auto aftermarket service, auto New retail integration with registration service station flat Sets.

The automotive aftermarket is a trillion level huge market related to the future development of the automotive industry. ZCAR Bamboo Buying a Car believes that the service of the automotive aftermarket will extend outward from the car itself and bring more updated value-added services based on the new economy and new technology. At the same time, it can also bring consumers a better consumption environment and car use experience, continue to expand brand influence and radiation, and meet more families' beautiful aspirations for high-end travel.

In the future, ZCAR Bamboo will firmly grasp the new situation of the development of the automobile market, comply with the new trend of automobile consumption, constantly optimize the supply of products and services, promote the integration of online and offline services, constantly expand the service boundary, create a one-stop, full link automobile service ecosystem, and provide strong support for stabilizing and expanding automobile consumption, and building a new development pattern of services. At the same time, it helps the company to achieve high growth in the next stage through in-depth and diversified businesses, and also injects strong power into the transformation and development of the automotive aftermarket.

Disclaimer: There are risks in the market, so you should be careful! This article is for reference only, not for sale basis.

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