DIKENI, together with the former creative director of Moncler, has created a co branded down series, making another step towards internationalization

In the winter of 2023, DIKENI, the leading brand of business casual men's wear, and Moncler, the international luxury down jacket brand Directors work together to refresh themselves with extraordinary design Chinese business men wear winter clothes.

Taking "urban commuting life of contemporary men" as the core design concept, and considering practicality Sex and function The consumer demand of sex gathers the perspective of fashion, lifestyle and new materials to carry out product innovation research and development. DIKENIxEnrico is launched by DIKENI C Co branded limited series.

Enrico Chiarparin has held important positions in many world-class luxury brands, and served as a global influential luxury brand Moncler and PRADA chief inspector. Enrico. C is deeply committed to the high-end fashion design field, has more than 25 years of experience in the international famous brand industry, has an international vision, and is familiar with the design of different styles of clothing, creating classic, meaningful and recognized products in the market.

In this 2023 winter co branded series, Enrico Chiarparin further presents his deep thoughts on contemporary men's clothing from the perspective of fashion. "Clothing should be durable and functional Sex and technology Sex, but also the actual design transformation, not limited to a single form of expression. " The design elements such as splicing fabric, fashionable rhythmic orange/champagne white series are integrated into the down jacket products, and the brand genes of simplicity/modernity/elegance are combined to create a "simple but not simple" winter quality commuting dress.

DIKENI adopts high-quality technology and materials, devotes itself to international design and R&D, and ensures that down products are practical, with quality commuting as the core Sex is also the genus Sex enables the brand to provide consumers with high-quality services and products, both in urban and outdoor life in winter. The co branded series has a wide range of categories from down vests, cotton padded clothes, down jackets, down long styles, and is extremely inclusive of consumers' multi scene wearing choices Sex.

For 24 years since its establishment, DIKENI has always been a trustworthy brand for users. DIKENIxEnrico. C co branded a limited series of down jackets. It selected environmentally friendly traceable reassuring filling from the 25 ° north latitude golden down breeding zone, and won four major international certifications: RDS humane and responsible down standard, international quality management system certification BSCI International Social Responsibility Certification and International Eco textile Certification present the brand concept of inclusiveness/diversity/care With the spirit of sustainable fashion, circulation and sustainability, every piece of DIKENI's eiderdown production process and source can be traced, so that consumers can rest assured.

Through solid R&D investment, pragmatism and international designers' cooperation to build brand strength, DIKENI Dikoni, as the leading brand of business casual men's wear, has the secret of occupying consumers' wardrobe, which is self-evident. While reflecting the sense of fashion, it strives to wear high-quality clothes, and builds a society for every wearer Sexual presence.

Dikeni, China's leading brand of business casual men's wear

DIKENI was founded in 1999, focusing on the exploration of superior fabrics, processes and tailoring, leading by the essence of simple, modern and elegant brands China's new elite men's dress concept presents a contemporary active and colorful lifestyle and creates a private home for quality life.

In fact, this is not the first time DIKENI has cooperated with international designers. As early as 2019, on the occasion of DIKENI's 20th anniversary, Nicolas Andreas Taralis, the former designer of DIOR, was employed as the brand creativity Director, started the journey of internationalization.

The brand has engaged Nicolas in the past four years A. T (former Dior designer), co founded with Tuomas Marikoski (former LV designer), MatteoMenotto (former Gucci designer), Enrico Chiarparin (former Moncler designer Director), many international designers, with an international fashion perspective, injected new energy into the diversified expression of brand upgrading, and also received consumers' welcome and positive feedback from the market.

Predictably, with China's economic growth is transforming from high speed to high quality. Now and in the future, high-end and internationalization have become an inevitable trend and industry consensus. Under such an era background, DIKENI Dikoni deeply integrates international resources and leading research and innovation force, and continues to lead China's business men's wear industry is constantly updated.

Disclaimer: There are risks in the market, so you should be careful! This article is for reference only, not for sale basis.

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