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Dule, a global fruit and vegetable brand, has participated in the Expo for six consecutive years, and the century old quality leads the nutrition trend of the fruit industry

2023-11-13 10:00:48    Source: Today Hotspot

The sixth session China International Import Expo“ Sharing the Future in the New Era ", on November 5 to 10, 2023 The National Convention and Exhibition Center (Shanghai) was held. Global Dule, a century old fruit and vegetable brand, has further expanded its exhibition this year as a "full-time student" participating in the Expo for six consecutive years Taiwan area, with more than 70 star fruits and vegetables, including Dole Super Sweet Banana, Golden Pineapple, Avocado, Blueberry, Thai Perfume Coconut, to create a sunshine exhibition of "unlimited fruit power" Sets. The scene was very popular, with a continuous stream of exhibitors and visitors, demonstrating the super strength of the fruit industry Leader strength.

The 6th China International Fair for Trade and Tourism has resumed its offline activities, and the mood of on-site procurement and exhibition viewing is high. Friends and businessmen from all over the world with different skin colors have come to Dule Fair one after another The exhibition is held in Taiwan. Customers and local procurement teams are coming in an endless stream, covering all provinces and regions in the country, including Inner Mongolia, Xinjiang, Heilongjiang and other places as far as possible.

Dule Fresh Group Global President Makoto Sawanoi attended the opening ceremony and related activities of the Expo

Dule Fresh Group Global President Makoto Sawanoi participated in the Expo for the first time offline, attended the opening ceremony of the sixth Expo and related activities, and made a speech at the round table forum in the food exhibition area important Speech: "We hope China can continue to maintain such high water level With the open trade‘ area With such a good initiative as "All the Way", there is a chance to bring more National high-quality nutritious fruits are introduced into Come from China, enrich Chinese consumers' dining tables also help local people People generate income. Dule has been committed to fruit nutrition research, and will actively participate in the promotion and construction of fruit and vegetable diet The government has made joint efforts to publicize fresh fruits and vegetables with high-quality nutritional value, increase the proportion of fruits in daily diet, and let consumers eat more healthily. "

area The "One Way" initiative promotes the high-quality development of the industry, and Dule takes“ area Along the way, we have introduced more than 100 enterprises from“ area One way in total The fruit and vegetable products of the country are expected to be China's high-quality fruit exports to more countries Build the country.

Dule Gold Puya Durian 3D Fresh Lock&Little Yellow Man Vigorous Papaya, Top New Product CCTV's global debut

The most promising exhibits this year will be the new admission in 2023 China's Dule Gold Puya Durian from Southeast Asia. With the development of domestic water in China With the improvement of the level and consumption structure, durian is very popular among Chinese people because of its rich nutrition and unique flavor. According to the estimated data, Durian China will soon reach a market of 100 billion yuan in the future. Dule Gold Puya Durian is produced in Davao, the "City of Durian". Its golden flesh is mellow and sweet. With the launch of Dule Gold Puya, the "new favorite of durian industry", domestic consumers can taste the exquisite durian with the taste of "King of Cat Mountain" at the price of "golden pillow". In order to facilitate consumers' taste, Dule has also introduced such convenient packaging forms as fresh peeled gold Puya Durian, 3D lock fresh packed gold Puya Durian, which are delicious and can be seen immediately.

As a 172 year old fruit and vegetable brand, Dole not only focuses on fruit and vegetable planting, but also on consumer education in nutrition. Dule this year United with internationally renowned IP Xiaohuang People's Eye launched the country's first small yellow papaya, bringing the "invisible VC strong" with super nutritional value to consumers. One papaya has the same VC content as three kiwi fruits, leading the new trend of nutritious fruits and vegetables.

Dule Gold Puya Durian and Xiaohuang People's Vigorous Papaya were exhibited in the Expo for the first time CCTV's debut dance Taiwan, 100 million level exposure, heavy promotion Chinese market. Immediately attract many buyers to the exhibition Taiwan made in-depth understanding and head media reported that all customers expressed high expectations for these two products.

"Fruit becomes leather", The century old Dule green sustainable development project ignited the whole audience

Dule has always taken social responsibility as its own responsibility. In June 2020, Dule released "Dule" Mission Dole Promise ", launched its own system of carbon neutrality, provided high-quality nutrition for more people, and committed to achieving multi win, reduce fruit loss and other goals. Food waste has always been a global problem Sex problems not only cause economic losses, but also cause greenhouse gas emissions. Dule cooperates with the R&D enterprise of new synthetic biological materials "Yi Ru Bio Syn" Metabio”, Defective fruits or substandard fruits eliminated in daily processing are used as nutrition sources, mixed with mushroom hyphae, and after a series of cultivation and fermentation, they become environment-friendly leather that can be used to produce 100% bio based leather. At this Expo, Dule made a breakthrough in "fruit becomes leather" The display of sexual achievements attracted many viewers. The media participated in reporting the array and attracted many leather companies to express their willingness to cooperate.

Bio leather not only meets environmental protection and sustainability Excellent durability Sex also reduces the killing of animals. Dule, together with Yiru Bio, has finally achieved the technological breakthrough of "fruit to leather" after a year of dedicated research and development. Every year, Dule Shanghai Factory will produce about 900 tons of defective fruits with flower skin, bruise or poor appearance, which will be provided to Yiru Biological for secondary use. Dule is committed to achieving zero fruit loss by 2025, transforming the waste fruit sent to the landfill area by Dule Farm into new uses, establishing a new form of circular economy, and having a positive impact on society and the environment. Dule and Yiru Biological reached a strategic cooperation agreement at this Expo to jointly promote the practice of green environmental protection.

Sunlight Fruit and Vegetable Fresh Supply, Dule Warm Heart Service Station has 5000 people at home and abroad Journalists provide health supplies

The press center of the Expo focuses on reporter The interview and report provided strong professional service guarantee. As the official media and fruit supplier of the 6th China International Fair, Dole settled in the news center to build a sunshine fruit and vegetable warming service station. During the opening of the Fair, 5000 people at home and abroad Reporters continue to provide high-quality fruit and vegetable health supplies. Star fruit Doule super sweet banana, with high sugar content, can quickly replenish energy. Jinbo customized Dule fresh cut fruit cup, a combination of multiple fruits such as golden pineapple, vitality papaya, sunshine rose, etc., ensures the balanced nutrition needed in daily life. Dule's all-weather healthy fruits and vegetables Reporters report into the blog in a full state Important events and beautiful moments.

Dule has signed a contract with the 7th China International Expo, firmly optimistic about the strong spillover effect of China International Expo, and continues to work hard Chinese market

Dole brand, originated in 1851, has developed into one of the world's largest and high-quality multinational groups in the production and sales of fresh fruits and vegetables, with more than 90 All countries have sales networks, and many countries have their own farms. They have rich experience in fruit and vegetable planting, processing, cultivation and promotion. The annual operation comes from 19 More than 90 kinds of fruit and vegetable products in the country continue to be Chinese consumers provide high-quality fruits from all over the world.

China is the most famous city in Asia Dule continues to be optimistic about important markets The Chinese market is optimistic about the development of the Expo and what it brings to Dule profit. As a star exhibitor who has never been absent from any Expo, Dule has signed a contract with the 7th Expo, looking forward to taking the opportunity of "entering the Expo" to gain more opportunities. Dule will continue to plough deeply Chinese market Century old enterprise as the cornerstone, further enrich Chinese consumers' table fruit basket.

Data source: Dule Company

Disclaimer: There are risks in the market, so you should be careful! This article is for reference only, not for sale basis.

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