"From field to table", experience the whole industrial chain of Bright Food Group at the 6th International Fair

On November 5, 2023, the sixth session China International Import Expo The National Convention and Exhibition Center (Shanghai) officially opened. This year, around the theme of "world cuisine, city kitchen", Bright Food Group made a new presentation and interpretation of the whole industrial chain of "from farmland to table", which is integrated and symbiotic with "food+service" of Bright Food Group, and further demonstrated the characteristics of the food industry chain under the Group, which insists on building bases, expanding scale, cultivating leaders, gathering elements, optimizing supporting facilities, and strengthening functions. From breeding and planting of food materials to harvesting, processing and cooking, from open-air farms, orchards, gardens Ranches, stables... walk to food processing plants, restaurants, classrooms, cinemas, conference centers... lead consumers to experience the bright whole industry chain and make "fresh life" visible.

From Olive Tree to Silver Fern Farm, experience the bright industrial chain on the site of Jinbo

A real olive tree, Miniature version of Salov factory... this year's Philippe Perry exhibition The platform is very eye-catching. Through the exhibition of the most primitive plant growth patterns, the visitors are led back to the initial stage of the development of olive oil. The production equipment model on the side simulates the production process on site, the whole production process from harvesting olive oil to bottled extra virgin olive oil, as well as tasting various cooking delicacies of olive oil, so as to realize the benefits of products from material to human, Let consumers experience a high-quality healthy journey, such as mixing Modena balsamic vinegar with vinegar to make a healthy and delicious vegetable salad, which is the best choice for fitness professionals and light food lovers.

The high protein food feast brought by exquisite meat segmentation and cooking skills is a "natural romance" from New Zealand Silver Fern Farm Farm feeding and advanced production methods make the high-quality cattle of Yinyan Farm a safe, worry free, nutritious and delicious beef in front of consumers. The farm was "moved" to the Expo, so that visitors could vividly feel the advantages of the production environment of Bright Food, use high-quality food materials for cooking performance, and enrich the application scenarios of products.

In recent years, the Group's overseas farms have implemented the goal of Bright Food Group, creating a "Bright Mode" of "from the field to the table", and achieving a full chain of checks from breed cultivation, cultivation technology, cultivation method, ecological quality control, processing and transportation, storage and sales, and door-to-door delivery. Through the careful cultivation of professional technical teams, the product quality is guaranteed from the source, the ecological environment is optimized, and a high standard farm base is built to create safe quality and fresh taste. Modern agriculture, smart agriculture and information agriculture continue to explore, and new technologies and equipment are applied to agricultural production, storage and processing, gradually forming the industrial characteristics of less people, unmanned, automation and so on. Reduce the damage of agricultural products and retain products to a large extent through high-tech processes Trace elements can enhance the nutritional value and quality of food, enabling science and technology to endow fresh food.

Relying on the advantages of the whole industrial chain of Bright Food, the Group's enterprises give full play to the synergistic effect to create a one-stop food service plan of "from farm to table", which integrates the whole industrial chain of "farm factory kitchen logistics sales terminal", so that the general public can enjoy safe, reliable, high-quality and convenient food services, and consolidate the supply base of Shanghai's main and non-staple food. With global layout and transnational operation, Bright Food Group is committed to exploring delicious food, delivering health and improving quality of life. The whole industry chain operation of its companies is a vivid practice of the group's philosophy, and also a strong guarantee for Shanghai citizens and even global consumers to live a high-quality life. Immersive experience "enjoy 6 days, accompany 365 days".

Taste delicious food in The Smart Chain and focus on the layout of bright whole industry chain

Focusing on the goal of "making the public inseparable from the bright", Bright Food Group further builds a high protein ecosystem and an industrial chain, which is distributed by The Smart Chain Global Food Group flat With Taiwan as the main body, we will lay out the global high protein food market, optimize the supply of upstream products, and expand the food sources of middle and high-end agriculture, animal husbandry, fishery, etc. with the concept of openness, cooperation, and win-win. Strengthen the synergy of the group's industrial chain, improve the resilience of the industrial chain, promote the joint empowerment of its enterprises, build the "leading fresh" advantage through digital informatization, send food from the "field" to the "table", and promote the integration and symbiosis of "industry+service".

At the Expo site, visitors can see the original overseas production environment, professional integration of production and processing, products entering the market and putting on the table... Bright Food Group has provided a complete set of "Bright Plan" for the whole industry chain.

Guangming International has initially formed a whole industrial chain development layout from the construction of high-quality meat resources in the upstream, production, processing and manufacturing in the midstream, and centralized purchase of commerce and trade, to the integration of integrated distribution operations and brand terminal retail in the downstream. Aquatic Products Group has steadily built an efficient marine food industry chain "from fishing ground to market", focusing on Bright Food Group's "high protein food strategy". from From the intelligent milking equipment of ranch milk source to dairy products processing, from the information construction management of cold chain logistics to the sales terminal integrating modern supermarket, door-to-door milk delivery, various distribution and other sales channels, Bright Dairy has provided a complete set of digital "Bright Plan". Flower Group tapped the potential of industrial vitality, promoted the innovative research and development of seed sources, built an "intelligent factory" integrating planting, grading and packaging, and made the freshness more lasting... Through the digital and all-round layout of the whole industry chain, Bright Food Group provided consumers with more complete and comprehensive products and services.

The one-stop industrial chain layout of Bright Food Group constantly optimizes the food service experience of consumers and improves the market influence of Bright Food. Its Liangyou Group actively explores the "urban kitchen+community" model, launches the model store of the community canteen on Shuicheng Road of Bright City Kitchen, and builds an exploratory and replicable modern standard system for urban kitchens, Gather raw materials from all over the world in Guangming service, "eat all over the world without leaving the country", achieve "traceability of production raw materials, control of food processing, supporting logistics distribution, catering terminal service, and customization of group meal"... Through industrial integration, product integration, and service integration, today's Guangming is no longer just a "Guangming Popsicle" The synonym of "Big White Rabbit Milk Sugar" and "Meilin Lunch Meat" is a comprehensive food industry group that integrates modern agriculture, food processing and manufacturing, and food distribution, and has a complete food industry chain "from field to table".

Enter the Expo and make brilliant achievements, and promote the bright industrial chain to "connect" to the world

With the help of the Expo, a window facing the world, Bright Food Group has made every effort to present the whole industrial chain model of the group, further collect global industrial resources and high-quality food resources, link two markets and two resources at home and abroad, strengthen the industrial agglomeration effect, enrich front-end supply varieties and quality, optimize mid end processing technology and equipment, and expand terminal distribution forms and channels, Inject new vitality into the food industry chain.

In combination with the 6th International Fair, Bright Food Group will further make good use of "The SMART CHAIN Global Food Integrated Distribution" flat ", showing the group's richer exhibits and more comprehensive services, connecting the upstream and downstream industrial resources from the" venue to the market ", promoting the integration of industrial chain and supply chain, continuing to amplify the spillover effect of the Expo, optimizing the one-stop solution for the docking and distribution of overseas supply and domestic integration, and promoting the" high protein food strategy "of Bright Food Group In depth application, build a global food procurement, integration, distribution and logistics system, and step by step towards a multinational food industry group with world influence.

Disclaimer: There are risks in the market, so you should be careful! This article is for reference only, not for sale basis.

label: