On June 16, Fast Technology reported that Zhang Yong, CEO of Nezha Auto, announced at the 16th China Auto Blue Book Forum that the Nezha brand would be launched in the second half of 2024. In addition, Nezha also plans to launch a new car based on Shanhai platform in the third quarter. The internal code of this car is redefining the car ", which is expected to be officially unveiled in August and large-scale delivery will begin in September. In this forum, Zhang Yong emphasized the importance of traffic to the automobile industry, and believed that traffic is the key to attracting attention and promoting delivery. However, he also warned that too much traffic may also bring risks, such as misinterpretation of speech or online violence, which may be detrimental to enterprises. In the face of fierce market competition, Zhang Yong believes that enterprises need to focus on three things: in-depth understanding of users' real needs and innovation