Quotations from Chairman Mao Zedong

Nobody cares about this 618. Most consumers become "light people", and the excitement basically only exists in the platform war report and evening party. " In the field of e-commerce, there is still a long way to go from being on the table to bringing threats, whether in station B or small red books

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Internet media's description of "Little Red Book"

Grass planting artifact

The irreplaceable lifestyle platform and consumption decision-making portal for young people

The world's largest consumer word-of-mouth database and community e-commerce platform

Founder of Xiaohongshu

The category with the fastest growth rate

Young lifestyle sharing platform

The world's largest community e-commerce platform

Grass planting Holy Land

The largest lifestyle sharing community in China

The largest lifestyle community in China

Lifestyle platform and consumption decision-making portal for young people

The "distribution center" of black medicine and beauty industry

Lifestyle platform for young people

Lifestyle platform and consumption decision-making portal

National grass planter

International beauty brands

"Community+e-commerce" platform

The most representative lifestyle platform in China

Current mainstream "content+e-commerce" platform

China's largest lifestyle sharing community

The launching platform of Little Red Book

Life style sharing community of food, clothing, fun and shopping

Sharing platform

Lifestyle platform loved by young people

"2020 Experience Shanghai" designated experience sharing platform

Lifestyle sharing platform

The largest vertical category in the station

Female grass planting platform

"Shopping sharing community

One of the governing units of "Sunshine Integrity Alliance"

Analysis of "Little Red Book" by Search Engine

founder:

Qu Fang
Valuation:

More than $3 billion
Monthly active users:

More than 100 million
MAU：

More than 85 million
found:

2013
Round D financing:

US $300 million
Total users:

250 million
Offline experience store:

Redhome
Financial financing:

More than $300 million
User:

female sex
Number of users:

More than 250 million
slogan：

Mark my life
Monthly active users:

More than 85 million
Financing amount:

$400 million to $500 million
Daily exposure times of community notes:

More than 3 billion times
Monthly active users:

Over 100 million
Leading investor:

Hillhouse Capital
Monthly activity:

85 million
Number of users:

Exceeding 100 million
E-commerce platform:

Welfare society
Operating entity:

Xingyin Information Technology (Shanghai) Co., Ltd
Daily note exposure:

8 billion times
Daily note exposure:

More than 3 billion times
Experience store:

Xiaohongshu Home
MCN Agency:

Hongwen
Number of fans:

≥5000
Monthly active users:

Nearly 30 million
Private brand:

bright
Incorporated in:

June 2013
Brand:

Light REDelight

And“ Quotations from Chairman Mao Zedong ”Related hot search words of:

Related“ Quotations from Chairman Mao Zedong ”1649 pieces of information

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Recommendation 618 of "new player": Zhanyin "new brother" Jia Nailiang is on top, and Xiaohongshu Station B joins the battle?

Nobody cares about this 618. Most consumers become "light people", and the excitement basically only exists in the platform war report and evening party. " In the field of e-commerce, there is still a long way to go from being on the table to posing a threat, whether in Station B or Little Red Book.

Station B six hundred and eighteen
Recommendation Can Xiaohongshu E-commerce break the logic of Counter Sister?

One year after launching the live broadcast of e-commerce, Little Red Book has new insights and solutions. Last August, Xiaohongshu told the story of KBroadcast. If the live broadcast becomes a normal window for brands to talk with users, an important sign of Xiaohongshu's ecological maturity is that it also makes an important contribution to the sales of popular brands.

Live broadcast e-commerce Quotations from Chairman Mao Zedong Shop broadcast
Recommendation Why can small red book buyers have low popularity and high GMV

After the low price driven consumption of single standard goods has shifted to more difficult homogenization competition, live broadcast e-commerce is moving from low price group buying to a new stage of content driven. The appearance of some new live broadcast phenomena is the token of the new stage. The realization of low profile and high recommendation in the short term may continue to appear in Little Red Book and become a new force worth noting in the whole live broadcast e-commerce market.

Quotations from Chairman Mao Zedong GMV
Little Red Book is not ambitious, but local life merchants are "anxious"

Mengqi sent a "help note" in Xiaohongshu to recommend scenic spots and food in Gansu, hoping to get the help of netizens and have a smooth trip without stepping on thunder. Surprisingly, compared with the expected answer from local people or enthusiastic netizens, the first thing that appeared in the comment area was the figure of various travel companies, "Hello, is there a plan to visit the northwest? Here we are the local reception agency in Qinghai, a pure play group... Is it convenient to take a walk? You can compare the itinerary and price more". In Kass' view, perhaps the platform should listen to the "voice" of the merchants in the station, change the perspective, and focus on the hotel, cultural tourism and other lines, which is a more sensible choice.

Quotations from Chairman Mao Zedong Local life
Recommendation Raise the shop and broadcast the banner, and the little red book breaks through 618

In 618 this year, Xiaohongshu decided to "make a big store broadcast". On June 12, Xiaohongshu released a set of latest data at the 618 media conference: the order volume of Xiaohongshu e-commerce 618 live broadcast room was 5.4 times that of the same period last year, and the GMV of shop broadcast was 5 times that of the same period last year. Perhaps in the near future, there will be a number of "red brands" dedicated to Little Red Books growing in the station, making Little Red Books a fresh soil for more brands to grow.

six hundred and eighteen Quotations from Chairman Mao Zedong
Recommendation New power of e-commerce, Xiaohongshu, video number covert warfare 618

Since Pinduoduo and Tiaoyin have risen from the gap between giants to become new giants, no one dares to say that the overall situation of e-commerce is set. In more than 20 years, from shelf e-commerce to content e-commerce and live broadcasting e-commerce, e-commerce giants have successively appeared in this evolution. There is no fixed and unique solution for e-commerce track.

Quotations from Chairman Mao Zedong six hundred and eighteen
Little Red Book is Exposed Not to Recruit Employees Aged Over 35: The former employee said that the average age of the company is only half a year

On June 13, Kuaiji Technology reported that according to NetEase Technology, some recruiters said that the bottom line for Xiaohongshu to recruit was 35 years old, but now it may not be allowed to enter at 32 years old. " According to the retired employees, the average age of Xiaohongshu's employees is only half a year, and people who have worked for more than two years can be called "living fossils". Behind the high turnover rate is the frequent adjustment of the company's organizational structure and the swing of its strategic direction. The former employee said that Xiaohongshu has a long working time, high working intensity and a serious overtime culture. More importantly, the strategic fickleness of the company "has put great pressure on employees, and frequently changed projects and responsibilities, leading to brain drain. The management of Little Red Book has also experienced great turbulence. In addition to the founders Mao Wenchao, Qu Fang and COO Conan, other executives are mostly from Baidu, Ali, Tencent, etc

Quotations from Chairman Mao Zedong Employee Resignation Management turbulence
Recommendation The foundry transformed into a fashion brand, and gold merchants sold millions of dollars a month in three months in Little Red Book

In 2019, James moved from the art industry to the gold industry and became the principal of "Jijin Jiayi". It originates from the famous Linqing time-honored brand "Taicheng Silver Tower" founded in 1908. Many businesses like Jijin Jiayi, who are constrained by transformation difficulties, brand strength problems or e-commerce operations, can also grow rapidly in Xiaohongshu.

gold
Recommendation "Resigned bloggers" gather small red books, and "unemployment" becomes the traffic password

When cost reduction and efficiency increase and "layoffs" become a new normal, more and more employees in large factories begin to share their life before and after leaving on social media. Three years ago, it was popular to publish "One Day I Work in Byte Beating" and the work card. Three years later, the most popular copy was "naked words, more suitable for the medical beauty of Chinese babies". It is not an easy way to leave a blogger or a broader workplace blogger.

Quotations from Chairman Mao Zedong
Recommendation Simple and rude, daily income of 1000+, practical disassembly of Little Red Book Chinese Studies project

I haven't updated much. I spent most of my time working on projects. The most important task this year is to make a self supporting project as a basic disk. I felt that there would be opportunities in the local market, so I started a blind date project. It took two months to get through the flow of dithering dating fans. But in terms of back-end cash flow, it was too difficult for me, who lacked sales experience in the marriage industry, to pull a team to do self support. Finally, I gave up the business and turned to a small Chinese culture project after comprehensive consideration. As for the risk issue, because the business itself is sensitive, there are basically four ways to deal with the risk: customer complaints and refunds, no threat to customers, evidence-based observation cooperation, and collection to public accounts. There is basically no major problem.

Quotations from Chairman Mao Zedong
Recommendation Xiaohongshu sells men's clothes with a sales volume of 200W+

Is the Little Red Book only suitable for selling girls' products? Exactly not! In fact, the commodities for boys are also selling very well. For example, the seasonal sales of men's clothes at the beginning of the season exceeded 200W, and 19000 copies of the little red book of the introduction of men's clothes at the beginning of the season were published. 1163 notes were published, mainly selling men's summer pants and sun proof clothes, with the commodity price between 60 and 90 yuan. It also wrote in the introduction that the source factory directly supplies, there is no reason to return within seven days, and there is no worry about after-sales and other selling points. The introduction is that the selling points dispel users' purchase doubts. After there are transformed notes, continue to imitate and disassemble the best sellers

Quotations from Chairman Mao Zedong
Recommendation Pick up Zhang Xiaohui, a vertical buyer carrying the banner of Xiaohongshu e-commerce

On May 26, Zhang Xiaohui launched her first live broadcast on Taobao, which attracted more than 10 million viewers. Back a year ago, Zhang Xiaohui launched her first show with goods in Little Red Book, and the first live broadcast sales exceeded 50 million yuan. It will not only bring more unexpected surprises to the brand, but also make Xiaohongshu's e-commerce ecosystem take on a new look beyond imagination in the future.

Quotations from Chairman Mao Zedong
Recommendation Shop broadcast or reach broadcast? Xiaohongshu's live broadcast e-commerce has a new direction

At the 618 promotion node, the Xiaohongshu live broadcast e-commerce launched a "big move". The Xiaohongshu live broadcast e-commerce business was reported to be adjusted again. The two businesses of buyer operation and merchant operation were merged to form the e-commerce operation department, which is a secondary department in e-commerce. Especially when the dividend period of other platforms fades, traffic becomes more and more expensive, and competition becomes increasingly fierce, businesses need to find new traffic depressions and development opportunities.

Shop broadcast Quotations from Chairman Mao Zedong
Recommendation How to do a good job in the launch of "Little Red Book"?

I am Jiang He. Recently, when I painted the Little Red Book, I found that many ordinary people have good note flow and many true comments. Combined with the operation experience of the running company project, if you have just started to do the Little Red Book, and the budget is small, I suggest you start from the simple operation first. Figure: Users' real sharing notes Figure: E-commerce popular note 3. After renovating popular note, the popular note structure is copied to KOC and professional account. Since all ordinary people can be popular, there is little problem with the popular account, and the popular note is fully used.

Quotations from Chairman Mao Zedong Xiaohong Shusuren
The blogger of Little Red Book used AI to make music videos, which was praised by 14000 netizens: How many Devs did you eat to be so fluent

AI technology is more and more widely used in the field of music video production. A recent case is the 98 second AI music MV released by the small red book blogger "Softtree Special Effects | AIGC Animation | Later". The MV tells the story of a singer robot whose memory card was formatted and then gradually lost memory segments in his dream. With the progress of AI technology, we can foresee more similar creative and high-quality works in the future.

Quotations from Chairman Mao Zedong Music MV AI Headlines
Small red book blogger used AI analysis and boyfriend's 30000 lines of chat records to get 60000 readers

The small red book blogger "Tsinghua Learning firewood" recently shared a novel AI play. She used KimiAI assistant to analyze her 30000 line chat record with her boyfriend, which attracted more than 60000 netizens to watch and discuss. According to the sharing of "Tsinghua Learning Lessons", she first exported WeChat chat records to txt or word format, and then uploaded files through Kimi webpage for analysis. With the development of technology, AI will play a greater role in emotion analysis and interpersonal relationship maintenance in the future.

Little Red Book Blogger kimi AI Headlines
Recommendation Who gets the bonus when Little Red Book is broadcast in the power store?

Wu Junjun may not have expected that his own fake eyelash shop, which has just broken through 150000 fans, can sell more than one million copies of small red books every month. Jiang Xin, the old electricity businessman who received the dividend, is an agent of many shoes and clothing brands at home and abroad. (Note: Jiang Xin is a pseudonym.

Quotations from Chairman Mao Zedong Shop broadcast
Recommendation It's time for Little Red Book to be broadcasted in the hair shop

In the middle of the 618 e-commerce year this year, two hot topics emerged in the field of live broadcast with goods: the magic of super anchors disappeared, and great efforts were made to invest in store broadcasting. Someone counted the trend of super anchors on multiple platforms during 618 this year, and found that Crazy Little Yang and other super anchors were either absent or failed to attract much attention. If Xiaohong Bookstore broadcasts its own characteristics, it will also provide an answer to the industry problem of "how to do shop broadcasts on earth".

Quotations from Chairman Mao Zedong Shop broadcast
Recommendation "I became a metaphysical blogger in Xiaohongshu, and one note earned 10000 yuan secretly"

The content of metaphysics broke out rapidly, and many young people enjoyed it. Grabbing the Yonghe Temple bracelet and forwarding the koi for good luck became "hot activities". The topic of "metaphysics" has seen 1.59 billion visitors, and various kinds of metaphysics clothing, and the notes of metaphysics good luck have won many young people's crazy praise. So although metaphysics is very attractive, remember that it must be carried out under the platform rules.

Quotations from Chairman Mao Zedong
Recommendation The fans increased by 1W and the sales volume increased by 28W in half a year. Why is the niche track more popular in Little Red Book?

Many people think that only by doing popular track content can they attract fans and make money in Little Red Book. In fact, now Little Red Book has become more and more mature. It has subdivided many more vertical and specialized tracks, and its interests and hobbies can also make users like, pay attention to and place orders. For example, a student named "Star Garden" at our Qiuye Little Red Book Training Camp developed his hobby after leaving his post naked and gradually became a horticultural blogger with a 1000 square garden. Although gardening is a niche track, it only takes him half a year to add 1W+to bring

Quotations from Chairman Mao Zedong
Recommendation Zhuang Jun: Xiaohongshu's search traffic is crazy. 70% of the blue ocean entrance is here

│ Foreword │ In 2024, where can we find new business growth? Before doing content, brands should first have traffic channels to amplify your content. Therefore, before content exposure, how to obtain larger and more accurate traffic is the key, which is directly linked to your sales. Through recent communication with many students, they spent most of their money on content promotion, cooperation with bloggers, launch and other ways to channel and transform, and even launched live broadcast of brands. The window period will be fleeting. Brand merchants who want to join the bureau must take advantage of it.

Quotations from Chairman Mao Zedong search
Recommendation Small Red Book 618 ran away, and small businesses ran with it as "cannon fodder"?

This year's 618 came earlier. On that day, after the "May Day" holiday, the official announced to cancel the pre-sale of cats, and the "spot sale" was launched at 8:00 on May 20; Quickly follow up and cancel the pre-sale, and the big anchor announces the 618 play method; Xiaohongshu also launched 618 in advance to May 19, and launched 618 Xiaohongshu E-commerce Learning Week from May 10, trying to interpret the playing methods and support policies for businesses through multiple live broadcasts, so as to attract businesses to sign up for activities. However, for the new businesses and small businesses on the Little Red Book, from opening a store to selling out to participating in activities, it seems that

Quotations from Chairman Mao Zedong
Recommendation Who is "Cyber Dating" in the Xiaohongshu studio?

After 00, a new way of social intercourse - cyber dating has been played. A typical move is to make friends live on social networks. It truly reflects the plight and needs of the post-00s in their emotional life, and also presents the different aspects of calm and enthusiasm of the post-00s.

Quotations from Chairman Mao Zedong Xiaohongshu live broadcast room
OPPO Reno12 series release: Live photo function Android supports small red book sharing for the first time

On May 23, 2024, OPPO's Reno12 series of mobile phones will be released. One of the outstanding features is "live photos", which will bring users a more creative and vivid experience of shooting and sharing. This function can not only make users' photos move to add natural beauty effect, but also give more life vitality to each photo. By adding natural beauty effects and supporting sharing to social platforms such as Little Red Book, this function makes it easier for users to record and share their lives, establish closer ties with others, and give more color and meaning to each photo of life.

OPPO Reno12 series mobile phones Live photo function
Recommendation 6000 words, take you to tear up the small red book jewelry flow

│ Preface │ The change of Little Red Book this year is very fast. We can now see the sales of Little Red Book's jewelry category rising sharply, both in terms of policies and platform rules. This paper deeply analyzes how jewelry merchants form a self closing loop in Little Red Book to achieve better results. Content Mountain Manor has held 13 sessions of the "Small Red Book Private Class for Getting Customers in Two Days", which is mainly aimed at enterprises that obtain customer information clues in Small Red Book. If you currently encounter the following problems: 1) The account flow is poor, and the small eyes of notes are all around 200; 2) The spotlight is not accurate, and the effect is not obvious

Quotations from Chairman Mao Zedong
Thousand pink account, praise nearly 60000 small red book novices, sharp tool: AI painting+heart attack copy (with midjournal tip)

It is believed that many people will often see such pictures and texts on the home page when they brush small red books. The accompanying picture is a simple hand drawn illustration of people or animals, and then matched with words that can resonate. The data of this kind of images and texts are not nearly as good as a lot of collections. After the production is completed, you only need to select one of the most resonating copies in the multiple pictures as the title, and the tag can refer to the popular works of the same kind.

Quotations from Chairman Mao Zedong AI Painting Midjournal prompt
Recommendation Personal account small red book sells sunglasses with a sales volume of 2 million yuan+

With the support of Little Red Book for e-commerce, the sales of many individual stores are also increasing. Recently, a personal store selling sunglasses was painted in Little Red Book, and the sales exceeded 200 W+. Today, we are going to dismantle the individual stores of outdoor sunscreen stores. 1、 Introduction Selling affordable sunglasses, personal number, 318 articles, with pictures and videos. At present, Xiaohongshu 7100 fans, the transformation path is from commodity notes to Xiaohongshu stores, where the sales of two products start from 4W+. Figure 1: From the third-party data, the homepage of outdoor sunscreen stores has seen more than 3K of pink in the past month,

Quotations from Chairman Mao Zedong
Little Red Book responds that the platform can adopt children: it has cleared up and resolutely resisted illegal transactions

On May 21, the official of Little Red Book quickly released a governance announcement against the recent illegal adoption and trafficking of birth certificates fed back by netizens and blogger @ Shangguan Justice, firmly safeguarding the healthy ecology of the platform and the legitimate rights and interests of users. Xiaohongshu received a report from netizens, and some users released illegal adoption information on the platform. Xiaohongshu also calls on users to actively report such violations, and the platform will promptly deal with them after verification.
From dithering to small red book, two faces of "county aesthetics"

The recently popular "county literature" of "frustrated youth" and "fashionable aunts" may be something that can let young people in Beijing, Shanghai, Guangzhou and Shenzhen break the defense together with young people in the county. It does not refer to a literary theme. In fact, it is actually an image style. Sometimes it is more appropriate to call it "county aesthetics". "But in itself, I came from a small place. The small place in my memory has its own ups and downs, its own happiness and sadness. We see that sunny days will be attracted by the hormones.

Frustrated youth Fashionable Aunt County literature
Recommendation Is Xiaohongshu's "buyer e-commerce" path feasible?

After years of vacillation in the commercialization route, Mao Wenchao seems to have finally made up his mind to further enhance the profitability of Little Red Book. The participation of various commercial talents is one of the appearances. All the actions of Little Red Book are making it easier for users to place orders. Little Red Book e-commerce is still trying to find its own unique path.

Quotations from Chairman Mao Zedong Buyer e-commerce