As the leader of high-end food in China's catering industry, South Beauty has stores all over China. In August, the Changchun store of South Beauty opened for trial. This is the first store of South Beauty in Northeast China. It is located on the 3rd and 4th floors of East Jingyue Art Exhibition Center, No. 985, Ecological West Street, Jingyue Development Zone. It will officially open on October 1.

As a leading brand in China's catering industry, South Beauty has created a new style of South Beauty boutique Sichuan cuisine and constantly innovated the cuisine. It was once the official catering service provider for the 2008 Beijing Olympic Games and the catering service provider for the Shanghai World Expo; Provide catering services for many Chinese and foreign dignitaries; It not only enjoys a high reputation in China, but also has an international reputation. South Beauty entered the Northeast for the first time and settled in Changchun, bringing a feast of food culture.

Cultural Journey

Cultural tourism words and food are integrated

South Beauty Changchun Store is committed to creating the first film owner in Changchun The theme restaurant integrates culture, tourism, ci pai and food, presents South Beauty's mission and responsibility of "representing excellent traditional Chinese culture", and combines "delicious food on the tip of the tongue, private catering, ci pai culture and tourism culture".

When you enter the Changchun store in South Beauty, you can feel the strong northern regional characteristics. There are forests in the store and stores in the forest. The private rooms are named after word boards, accompanied by video shows, physical displays, furniture and tableware of the same style. Taking Box 02 of Zuihuayin as an example, the story here is about the Changchun Film Studio. The big screen is rolling to broadcast the representative works of various periods in the history of Changying, as well as the brilliant achievements of early filmmakers. Many old film props and equipment, human and material biographies, framed certificates, etc. are displayed in the box, which is full of sense of the age.

Food feast

The environmental food service is second to none

South Beauty draws nutrients from traditional Chinese culture and is second to none in terms of environment, dishes and services. In order to satisfy the picky taste buds of the vast number of diners and create a taste with more texture, in 2019, South Beauty invited Lan Minglu, a master of Sichuan cuisine, to be the chief product officer, leading the chef team to explore ingredients, select utensils, study the taste matching and presentation of dishes, inherit the cultural tradition of Sichuan cuisine, and integrate fresh inspiration from all directions, Launched a new series of dishes - "South Beauty • Master Taste".

"South Beauty • Master Taste" creates "one dish, one style, one hundred dishes, and one hundred flavors" with 24 flavors, continues the essence of traditional Sichuan cuisine, opens a new tip of the tongue experience, and is loved by the majority of diners. South Beauty Maoxuewang, Thumb Fried Bun, Fresh Pepper Crystal Elbow, Dry Braised Wuding Big Black Ginseng... Each dish will activate the taste buds of the diners and bring you to taste the ultimate food.