The success password of "invisible champion" (micro)
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Focusing on the main business, intensive cultivation and continuous innovation can better lead the development direction of the industry and grasp the market initiative

How big is the article in a small straw? The answer may be beyond people's imagination.

In addition to common paper and plastic materials, straw, glass, stainless steel and other materials can be used to make straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw straw; "Edible straw", with sweet potato powder and cassava powder as raw materials; The smart straw with sensors can record the amount of drinking water and even provide health advice to consumers

The straw is often a gift, which is regarded as "leftover material" by many people. But it is this small item that has created an "invisible champion" enterprise with an annual output value of hundreds of millions of yuan. In the 1990s, the founder of Shuangtong Straw spent tens of thousands of yuan to buy several old machines and began to process and produce straws. Relying on the "front store and back factory" model of Yiwu, the enterprise expanded its business from Zhejiang to the whole country, and then opened the international market with the help of the Internet, becoming the industry leader with a quarter of the global market share. Rooted in a market segment and continuously cultivated, Shuangtong Straw has finally grown into a towering tree. The development process of Shuangtong Straw is a vivid epitome of the continuous upward climb of Made in China.

Enterprises that produce small commodities such as straws with low threshold, low unit price and low profit are numerous in China's manufacturing industry. How can they stay competitive in the market for a long time, or even take the lead in a certain field?

The answer is innovation. Innovation ability is vital to the survival of small commodity enterprises. There are almost no technical barriers in the production and manufacturing of many small commodities. If enterprises want to bear the market storm, they must constantly innovate in materials, shapes and other aspects. One step ahead and one step ahead will give you the opportunity to take advantage of the innovative east wind. The button enterprises in Qiaotou Town, Yongjia County, Zhejiang Province, introduced new categories such as glass pearlescent buttons and carved buttons by introducing new technologies such as color printing, laser and hand painting paint, which improved the added value. The products are exported to more than 30 countries and regions. Practice has proved that innovation is the source of enterprise core competitiveness. Focusing on the main business, intensive cultivation and continuous innovation can better lead the development direction of the industry and grasp the market initiative.

To cultivate more specialized and innovative enterprises, we should not only promote independent innovation of SMEs, but also strengthen collaborative innovation. With the support of universities and scientific research institutes, Fujian Xunxing Zipper Technology Co., Ltd. has continuously improved its materials, processes, etc., so that the tension that the zipper can withstand has risen from 760 N to 2000 N, becoming a product conforming to aerospace standards, and greatly improving its competitiveness.

To improve the innovation and creation level of SMEs, in addition to "borrowing wisdom" from scientific research institutions, they can also borrow strength from large enterprises through the industrial Internet platform. Tongxiang, Zhejiang Province, based on advantageous industries, focuses on ten billion level leading enterprises, promotes enterprises to build global research and development centers and independent legal person new research and development institutions, and constantly improves the model of "one leading enterprise drives one innovation chain". The glass fiber industry cluster of Tongxiang City was selected into the 2023 SME characteristic industry cluster list of the Ministry of Industry and Information Technology. Better play the role of "chain owner" enterprises and drive small and medium-sized enterprises to fight side by side, which will help realize the extension of innovation from "point" to "chain" and accelerate the application of relevant innovation achievements.

General Secretary Xi Jinping pointed out that "innovation, creation and entrepreneurship cannot be separated from SMEs, and we should create better conditions for the development of private enterprises and SMEs." SMEs contribute more than 70% of China's technological innovation. Further increasing support, optimizing the innovation environment, and improving the gradient cultivation system of high-quality SMEs will surely create more "invisible champions" in different fields, and make the prospect of Made in China more bright.

  • People's Daily China Economic Weekly official website
  • Central News Website
  • Source unit of Internet news release
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