Hainan Opens a New Mode of Global Tourism

2024-06-17 21:50 Source: Economic Daily client
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(Editor in charge: Feng Hu)
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Hainan Opens a New Mode of Global Tourism

21:50, June 17, 2024     Source: Economic Daily client    

Hainan in summer is full of joy.

In Haikou Century Park, with Feng Fei, secretary of the Hainan Provincial Party Committee, announcing the opening and launching the joy delivery ceremony, the week long 2024 (25th) Hainan Island Joy Festival kicked off.

   "The Happy Festival is a major cultural and tourism festival in Hainan, which is dedicated to the pursuit of a better life and high-quality life for the people of the country. Through a series of activities such as colorful tourism, culture, sports and entertainment, it highlights the theme of" national happiness ", attracts Chinese and foreign tourists to Hainan for leisure and vacation, and experiences the beauty of nature, ecology, culture and service in Hainan The beauty of life. " Liu Xiaoming, Deputy Secretary of the CPC Hainan Provincial Committee and Governor of Hainan Province, said that this Happy Festival uses the continuous activities of "every month has a theme" to gather happiness and extend the whole summer, and create a cultural, tourism and sports event feast for tourists in Hainan.

Viewing intangible cultural heritage cruises, tasting chicken food, watching lawn music, guessing Dongpo poetry riddles, watching UAV performances... various carnivals with "joy" as the core let visitors always burst out of passion for summer.

"Hainan is really fun! Welcome to the cool Hainan for summer vacation!" On the evening of June 16, representatives of more than 100 travel agents who attended the opening ceremony of Hainan Island Happy Festival made a joint declaration to help Hainan tourism.

At the foot of Haikou Century Bridge, the reporter saw that the tide of tourists looked at the distance with the sea breeze blowing towards the sea, while they were taking a group photo against the Yundong Library; Young men and women stroll along Haikou Bay to enjoy the coastal scenery, while strolling around the Happy Market to enjoy the charm of coconut city integrating tourism, culture and sports experience such as "exhibition, interaction, entertainment, food"; Accompanied by their parents, cheerful children enjoy drama performances while excitedly participating in interactive games such as "I am a Pofan" poetry relay, cute love tug of war and so on. Around you, groups of sports enthusiasts ride and run with their shoulders on; The Internet celebrity band sang enthusiastically, the Internet celebrity anchor danced hard, the audience applauded and cheered, accompanied by the delicious food, lingering over Haikou.

It is reported that in 2000, Hainan launched a provincial tourism festival activity - Hainan Island Happy Festival, which has been held 24 times so far. This year is the first time that Hainan has held the Hainan Island Happy Festival in summer. The theme of this festival is "Cool Hainan Summer Vacation". From June 16 to 22, the opening ceremony and 11 series of activities, the happy carnival, and the closing ceremony were successively launched, with a total of more than 50 happy theme activities, covering multiple dimensions such as culture, sports, performing arts, and food. In order to let citizens and tourists enjoy the unique customs of Hainan, there are also interactive activities between cities and counties such as Wuzhishan Sub venue, which will cover the whole province.

Hainan is a high-profile global tourism destination, and is accelerating the construction of an international tourism consumption center. On January 26 this year, the work report of the Hainan Provincial Government proposed that it would concentrate on "fighting the battle of upgrading international tourism consumption". At present, Hainan is accelerating to build a more distinctive, attractive and attractive tourism product and service system in Hainan, and making every effort to provide tourists with a happy journey in Hainan with double happiness. According to statistics, Hainan will receive 1.5953 million tourists during the 2024 Dragon Boat Festival holiday (June 8-10), an increase of 0.4% year on year, with a total cost of 1.661 billion yuan. (Economic Daily reporter Wang Wei)

(Editor in charge: Feng Hu)