Drink a cup of "village coffee" in Anji, Zhejiang Province, chase a "blue tear" in Pingtan, Fujian Province, and explore the ingenuity of the millennium porcelain capital in Jingdezhen, Jiangxi Province... Since this year, the cultural tourism market has been hot. Data shows that in the first quarter of this year, the number of domestic tourists reached 1.419 billion, an increase of 203 million over the same period of the previous year, or 16.7% over the same period of the previous year. Domestic tourists spent a total of 1.52 trillion yuan on travel, an increase of 0.22 trillion yuan over the previous year, up 17.0% year on year.
Taking the opportunity of China Tourism Day on May 19, local cultural and tourism departments successively launched special tourism products and preferential activities to prepare for summer tourism, further stimulating the consumption potential of the tourism market.
Sichuan launched the "Easy Summer - Sichuan Cultural Tourism Summer Tourism Strategy", which covers "five themes, ten routes, 100 flavors of food, and N ways to play". According to the characteristics of resources, age levels, and tourist preferences, 10 classic travel routes were designed, and 100 authentic Sichuan summer food was recommended.
Guizhou has released preferential policies for tourism into Guizhou, including free tickets for scenic spots, "one ticket for multi day use", 50% discount for highway tolls, and "Incentive Policy for Guizhou" Team Tourism, to start the summer tourism season in Guizhou. All preferential policies are valid until December 31, 2024.
The Department of Culture and Tourism of Liaoning Province has released seven special tourism routes, including "Free Rural Tourism in Liaoning at the Season of the Year", centering on enjoying flowers and birds in spring, enjoying cool summer, tasting maple rhymes in autumn, and enjoying ice and snow in winter.
Harbin launched the 2024 "Charming Harbin Summer" series of activities from April to October, which lasted for seven months. Focusing on the diversified ecological resources such as forests, wetlands, lakes, grasslands, etc., it designed and developed forest health care, leisure and summer, border tourism and other special tourism products.
Tourism connects food, housing, transportation, tourism, shopping and entertainment, which can play a huge driving effect. According to estimates, every yuan of tourism income drives the income of related industries to 4.3 yuan. With the growing willingness of people to travel, the tourism industry has become an important "engine" to promote consumption.
At the same time, the emotional value of tourism is being amplified. People attach great importance to recreation and soul cultivation during the journey. The carrier of tourism is no longer limited to traditional scenic spots and scenic spots. A number of small cities with unique resource advantages have seen an obvious increase in tourism popularity.
On the one hand, local tourism will inject vitality into the consumer market and effectively drive local economic development. On the other hand, it provides tourists with a variety of tourism scenes to meet people's diverse travel needs. The change of tourist demand is driving the change of supply. A number of new scenes, new business types and new models are emerging, promoting the high-quality development of tourism to a new level.
