Present society , Hotel lock Rapid development of science and technology 。 cause Lock The market is mixed ， It makes consumers feel very messy ， Don't know how to select locks 。 There are also many oil brands and many locks without brands in the lock market ， But many consumers are unfamiliar with the lock brand ， Some lock brands also need industry insiders to know ， Many consumers don't understand 。 Therefore, the development of lock industry cannot be separated from the development of brand meaning 。
Results from market research ， Low threshold for entering the lock factory ， Many lock manufacturers have a wide variety of locks ， Low quality ， cheapness ， Because of this low threshold lock, the threshold of the lock market is low 。 Because the lock profession belongs to the labor milu type profession ， Low entry threshold ， Low level of specialization ， There are very few varieties of advanced products 。 The growth of lock industry faces the title of weak brand awareness 。 Lock factories are indifferent to brand awareness ， Lock products without own brand ， Only some unknown lock products 。 And small locks should also have their own brand products ， Just brand ， Only lock products have their own labels ， Add customer awareness of the company 。 However, some lock companies do not intentionally recognize the seriousness of the brand, so there are few brand products of hardware locks 。
Locks have been developed for many years in China's hardware industry ， But driven by most nationalization of the market economy ， Lock industry is thinking ， Strive to change the development direction ， Meet the needs of different people for locks ， Better and faster to make the development of China's lock industry more brilliant 。 But my country Window lock There are also many difficult problems in the industry ， The important thing is that the scale of lock enterprises in China is very small ， The technical personnel are not advanced ， There are few * * * lock companies ， Can't actively and effectively drive the rapid and correct development of the lock industry 。
The threshold for China's lock industry to join is low ， At the same time, many lock companies have brand meanings ， Don't pay attention to the establishment of their own brands ， Many lock enterprises ， Just a private factory ， capital ， technology ， human resources ， And manage many factors ， Are restricting its development ， In addition, it means small profits pin Probability of ， More resistance to brand meaning 。
first ， Plan a plan for the brand ， A company wants to go up ， Must have its own brand ， And then promote the brand 。 Comparison ， Cultivation of selling troops 。 At present, China's locks have completed online marketing ， Online sales are also gradually spreading 。 In addition to selling, online marketing also has the function of brand communication ， Therefore, the company gradually pays attention to it 。
the moment ， Lock enterprises must strengthen brand building ， Research your own technology*** ， Improve the competitiveness of the lock industry 。 Perfect the regulation of lock market 。
Industry professionals said ， In recent years ， Locks will take * * * enterprises as the core as soon as possible ， Establish a complete cooperation supporting system ， Lengthen and improve the industrial chain of lock industry 。
Hotel lock industry will focus on brand development ， Constantly innovate the way of marketing ， Traditional lock market ， Complete the sales of lock stores and other physical stores ， Use modern network and information technology more skillfully ， Vigorously develop and use online sales platform 。
Shenzhen Baifeite Group Lock Co., Ltd., as a hotel intelligent door lock industry * * * enterprise, has its own unique place in the development of hotel intelligent door locks. It can purchase hotel intelligent door locks, find Shenzhen hotel intelligent door lock manufacturers, find Baifeite Group Lock Co., Ltd. and hotel electronic door locks
