【 Building materials network 】In recent three years Mosaic Foshan alone has grown from about 10 years ago to more than 120. The number of online sales is more than that, but the annual performance of Rongguan Mosaic, which was launched on Tmall for more than a year, has reached 1.2 million yuan, ranking first in the e-commerce mosaic industry.
Who is Rongguan?
Foshan Rongguan Glass Building Materials Co., Ltd. is a large company in China Glass mosaic Manufacturer. Founded in 1986, the company is located in China ceramics Foshan, the capital of China, has been standing firmly in the position of "Top Ten Mosaic Brands".
Since the birth of the Rongguan brand, the business scope of Rongguan Mosaic has covered not only the whole country, but also major countries on five continents. Products far pin 158 countries and regions in the world.
Every year, Coverings and Rongguan Mosaic will participate in the exhibition as scheduled. It is not only an exhibition that shows its popularity in international exhibitions.
As the star of China's exhibiting corps, Rongguan has become the Bologna Exhibition, Verona Stone The world famous exhibitions, such as the exhibition, attract customers and win the best customer list, and win the respect of the world on behalf of Chinese ceramics.
Rongguan Mosaic Why does Rongguan compete with important enterprises?
Why does Rongguan win the "Oscar" of Chinese mosaic industry?
<Born in Sze, grew up in Sze and focused on mosaics for 30 years>
Rongguan was founded in 1986, focusing on the development of hot-melt mosaic for 30 years, and devoted itself to creating a high-end mosaic brand for 30 years.
The company covers an area of more than 300000 square meters. There are more than 1500 employees, including nearly 200 management personnel and professional technicians. It has more than 10 professional production lines equipped with domestic first-class production equipment to meet professional production requirements.
<Brave gene in the bone>
For 30 years, Rongguan Mosaic has always been based on export and domestic marketing on engineering. In order to let Rongguan Mosaic live in more home furnishings, Rongguan has the courage to go online sales channels. The product is delivered to consumers from the factory, without any intermediate link, and fully benefits consumers.
At present, many traditional mosaic enterprises dare not touch the Internet, believing that mosaics are durable consumer goods, expensive and accessible door The fence is high, the transportation loss is large, and the logistics is not efficient. I am not optimistic about selling mosaics on the Internet, and think it is a fantasy.
But Rongguan is more than that. It has the courage to try different models and constantly improve them. Only by keeping pace can it lead the development of the mosaic industry. Deepen the cultivation of a product. Only by really entering into different channels and customers can the product be brought into full play.
Tmall's Rongguan Mosaic flagship store has only been online for about a year, growing from a team of 5 people to dozens of people, and quickly opening the market with its marketing service team. In November 2015, the monthly performance reached 420000 yuan!
There is not too much promotion, and there is no longer accumulation of publicity. It depends on the strength of the brand.
<Insist on original design as the foundation>
Culture oriented, design based. Rongguan Mosaic insists on original design and is committed to being the inheritor of ancient and remote culture.
The designers of Rongguan always walk on thin ice, and they will not design a product casually. Each material is carefully selected and special. Always adhere to the original, so Rongguan mosaic, whether it is cut or Mosaic The style of "has always been in the forefront of decorative art, and has always been imitated.".
<Create customer value>
Creating customer value is regarded as the core by Apple. "The secret of Apple's success is to install better software in better hardware." Simpler language often points directly at people's hearts. Apple's attractive secret lies in its business model. A successful business model is basically to provide new customer value.
For the creation of customer value, Rongguan Flagship Store has also used it to perfection. When shopping for mosaics, many consumers often do not know what style, color and material they want to choose.
Based on this, Rongguan specially hires several senior interior designers. Customers only need to provide 3D pictures of their homes. Designers can immediately design renderings online, and the overall effect is clear at a glance. Don't worry about design anymore.
Rongguan has also complied with the trend of the times and set up intimate and exclusive services. Customers can provide their favorite pictures, and then designers can design and draw. This kind of private customized channel is also popular.
It makes it easier for consumers to choose mosaics, which is the value Rongguan creates for customers.
Rongchuang boutique, the world's reputation. After 30 years of technology accumulation, Rongguan has become one of the "Top Ten Mosaic Brands" by virtue of focus, innovation and service.