【 Building materials network 】In recent years, with the intensification of industry reshuffle, the survival of the fittest has promoted floor The development of the industry, but at the same time, the surge of internal and external pressure also makes the floor enterprises into a difficult situation. In addition, at present, the homogenization low-end competition in the flooring market in China is extremely fierce, the product quality in the market is uneven, and the product design is seriously plagiarized, which has hindered the development of flooring enterprises. In such a big environment, how can flooring enterprises seek development?
Combined battalion pin Or it will become a strategic means for flooring enterprises to get rebirth. There are four important factors in portfolio marketing: product, price, promotion and access. Therefore, flooring enterprises must firmly grasp these four elements, and can improve product sales, increase market share, and obtain development opportunities.
Product strategy is the basis of price strategy, promotion strategy and distribution strategy. Brand products can often attract more people's attention. As a floor product that needs to be used for a long time, the quality of the product is also a problem that consumers consider earlier. Therefore, for flooring enterprises, they must produce high-quality products and establish their own brands to win the favor of consumers and win the first opportunity for development.
Price is a point that people need to consider when buying things. Flooring enterprises should investigate the market and adjust the price in a timely manner to provide products with low prices and high quality. In this way, customers can be more attracted to buy. At the same time, flooring enterprises can be supplemented by appropriate promotional activities to attract users' attention with solid discounts. As a result, will the products of flooring enterprises be excluded by users?
Of course, the more important thing to remember is that flooring enterprises must choose the right way to promote their brands. Because through promotion, enterprises can let consumers know, understand, love and then buy products. The intensity of promotion and whether the plan is appropriate are enough to affect or manipulate the popularity, image, sales volume of products, even the brand image of enterprises. Therefore, floor enterprises should never underestimate the power of promotion.
Dealers are also the objects that flooring enterprises want to "ingratiate". Because in order to achieve the purpose of product distribution, flooring enterprises must rely on these dealers. It can be said that dealers connect the relationship between enterprises and customers, which is an important link in sales. Therefore, if the flooring enterprises want to achieve greater benefits, they must deal with the relationship between dealers.
The future development of flooring enterprises will be inseparable from combination marketing. In order to get out of the downturn, flooring enterprises need to make good use of these four elements and accumulate strength, so that they can be reborn.