【 Building materials network 】As we all know, large-scale production can effectively reduce costs and bring considerable profits to enterprises. Wood floor In the first 30 years of rapid development of the industry, affected by the seller's market floor Enterprises have started the production capacity mode. As long as they produce more, they will sell more and occupy more market shares.

How can flooring enterprises impress consumers in the buyer's market era?

Today, the market situation has undergone tremendous changes. Consumers who used to buy what they sell have become more and more "picky". Influenced by the competition of homogeneous products, consumers have increasingly high requirements for the same products. From safety and health to fashion design to high-end home furnishings, tastes are constantly changing, which makes enterprises with obvious production capacity advantages fall into confusion because production capacity is, High inventory of products pin If the channel cannot be opened, the market cannot be opened. It can be said that some enterprises are "desperate".
According to the current situation, is it still pursuing high production capacity? The author believes that high production capacity is necessary to achieve greater benefits, but before production capacity, it is necessary to find out user needs. With the penetration of Internet business model into various industries, changes and developments in various fields are becoming faster and faster, which means that user needs will change at the same time, which will inevitably require enterprises to keep pace with "people".
　　 Productivity is not core weapon but basic equipment
Xiao Bian believes that the big problem of flooring enterprises is that it is not clear who bought their own goods, and it is impossible to grasp the user's usage habits. Although the products are not sold less, the assurance of customers is actually extremely fragile, and this model will not work in the future business world. The author once participated in the on-site group purchase activity of the enterprise. The enterprise's workshop area is huge, the production efficiency of the assembly line is high, and there are densely packed floors on the site. However, no staff registered and understood all the guests who entered the site, and knew little about the information of the customers who had bought. At the end of the group purchase, they only counted the orders, Missed the development of potential customer base. Therefore, the number of products produced does not represent anything, nor does the number of products sold in the short term. Only the long-term satisfaction of users with products and services can determine the future output and market of enterprises.
　　 Fine processing for good user experience
With the rapid development of the Internet, "user experience" has become hot door It is very important to achieve a good customer experience. For example, Lei Jun, the helmsman of Xiaomi, introduced that the use of high-end headset cable nylon cable for Xiaomi mobile phones is to avoid the situation of headphone cable entanglement. This small detail revealed that the enterprise took good consideration of user needs when making products, increased production capacity after winning the user experience, so as to win many market shares and win a full house in the Double 11 promotion. In contrast, the flooring enterprises, not to mention the good user experience, some of the basic quality problems and after-sales service problems of the enterprises can not meet the standards, let alone follow the needs of users. Of course, there are many enterprises in the industry are gradually moving towards the direction of user experience, and the products are also striving for excellence.
The future trend is that users will choose more and more widely, and the possibility of industry monopoly will be lower and lower. Some successful traditional manufacturing enterprises must be precision processing enterprises with loyal customer groups after precise positioning. Enterprises and users are fans of each other.