【 Building materials network 】Factory group purchase is currently cupboard It is a popular activity for manufacturers to give up profits in the industry. In this way, consumers can get real discounts, and cabinet businesses can gather more orders, which makes cabinet factory group buying open all over the country.  

Expand the market and find an effective way out

In recent years, many people have seen the considerable economic benefits of the cabinet industry and tried water one after another, leading to the saturated market becoming more saturated and the industry's overcapacity becoming increasingly serious. In a word, the buyer's market of the cabinet industry is a foregone conclusion. If the cabinet enterprises want to survive in the crowded competition, they must find an effective way out.  

The group buying mode is a new shopping mode that has emerged in recent years. It integrates certain fashion trend elements key What's more, it can give consumers real benefits, so it is well appraised. In the cabinet industry, although factory group buying has certain conditions, its powerful influence is still worth trying.  

At present, many enterprises with a certain scale have relatively complete economic pin By integrating the resources held by dealers and launching a group buying model with a wide coverage, the consumer's impression of cabinet consumption can be improved to a certain extent, and at the same time, consumers can be attracted to buy and sell by lowering the price.  

The mode of factory group purchase fully demonstrates the attitude of cabinet enterprises to "go out", and they are still active in a limited area in time, but the attitude of sales has changed, which naturally brings different feelings to consumers. This newly developed model is believed to improve the status of enterprises and promote the vitality of enterprise development under the premise of the buyer's market intensification.  

Factory group buying is not invincible

However, cabinet enterprises should not regard group buying of factories as an invincible weapon. "A few years ago, group buying was just on the rise. At that time, as long as there were group buying activities, a large number of consumers could be attracted to participate. Now it is more and more difficult to do group buying only by price competition." As the general manager of a cabinet enterprise, group buying marketing has become one of the main marketing methods of the enterprise for end customers. However, he said frankly that consumers who participate in the group buying of cabinets need not only price, but also considerate services.  

According to the data, the number of group buying websites has been significantly reduced from more than 4000 in the peak period to hundreds today. First, the market is becoming more rational, and consumers are becoming more and more cautious about group buying. Second, the economic situation is not optimistic, and there is great pressure for businesses to survive. The quality of group buying in Sanlai is uneven, shoddy, high prices, late delivery and other bad situations are quite common, and the industry itself is facing adjustment and upgrading.