Home decoration market, sanitary ware industry, seller's market has turned to buyer's market

In recent years, China toilet utensils The output value of the industry maintains an annual growth rate of more than 25%, making it a fast growing industry in the building materials industry. This trend of development has attracted more investment. Large and small sanitary ware manufacturers have mushroomed in the sanitary ware market.

However, the capacity of the market is limited for a certain period of time. The sudden expansion of production capacity makes the market indigestible and will inevitably lead to increasingly fierce market competition. According to the analysis of insiders, in the next two years, the sanitary ware market will change from the seller's market to the buyer's market. When the market subject changes, the market behavior will also change. This change will have little impact on the first and second tier brands that already have certain brand influence, while for the newly built small and medium-sized sanitary ware enterprises, they will face product stagnation in the next two years pin Crisis. The good days of new sanitary ware manufacturers are due to the fact that the sanitary ware market is in the seller's market and the market capacity has not been saturated. Be prepared for danger in times of safety. At present, new sanitary ware enterprises should think about the future market trend and prepare for a rainy day.

Channel construction bathroom Enterprise bottleneck

In the first few years of the development of the sanitary ware market, sanitary ware manufacturers can easily sell their products even if they do not consider the preferences of consumers. However, as the sanitary ware market has entered the buyer's market, the orientation of consumers has become the key to determine the production of enterprises key factor. Whether it can meet the needs of consumers determines the future fate of sanitary ware manufacturers. First line and second line in China brand It can not only meet the needs of consumers well, but also is commendable in terms of channel construction. The newly-built sanitary ware factory has not achieved good performance in channel construction, and is at a disadvantage in the competition with the first and second tier brands. In the next two years, the lack of channel construction is the "bottleneck" of the development of the new sanitary ware factory.

Innovative channel construction to adapt to the "fragmentation" of customers

With the advent of the era of "fragmentation" of customers, consumer demand has entered the era of personalization, the mass market has been broken, and the market has been re divided and combined. The emergence of this phenomenon indicates that sanitary ware enterprises need to re-examine the market environment, re insight into consumers, define consumers, take the initiative to go out, take the initiative to explore new business opportunities, and take the initiative to carry out effective marketing in order to make new bathroom The sanitary ware factory is dark and bright. The newly-built sanitary ware factory can adopt new sales channels, seize business opportunities and expand the market. For example, online marketing is undoubtedly the pioneering point of the new channel model.