【 Building materials network 】China has followed for years furniture Fast growth of industry, wood board The consumption of is once and for all, and the plate market competition becomes particularly fierce. In addition to domestic plate production enterprises floor (Decoration effect picture) Brands also participated in this battle group. In the past two months, many world flooring brands such as Kono and Toch from Germany, Yongke from Denmark, Pana from Finland and Amelin from Portugal have flocked to Guangzhou, starting the upsurge of high-end imported flooring consumption in Guangzhou. It is expected that they will compete with domestic flooring in two or three years.

In recent years, the floor market in Guangzhou has always been the world of state-owned brands, and there are few traces of original imported floors. In fact, as early as ten years ago, imported floor brands such as Belle and Yunting were also active in the Guangzhou market for a while, but gradually replaced by domestic floor brands due to various reasons, which can be said that for a long time, The imported floor market in Guangzhou is silent. But this year, the situation began to change subtly. Not only Germany's Kono and Toch, Belgium's express stores, Denmark's Yongke, Finland's Pana, Austria's Weizpak and many other world famous flooring brands have flocked to settle down. Imported original flooring has sprung up like mushrooms. Even domestic flooring brands have begun to act as agents for imported original flooring, hoping to seize the market share of high-end flooring.
　　
If there is no countermeasure, it is expected to compete with domestic flooring in two or three years
　　
In the past two years, the growth rate of imported flooring in the market has been very impressive. According to Wang Weidong, General Manager of Nature Guangzhou, the growth of the whole domestic flooring industry was almost zero last year due to various objective factors, but the growth of imported flooring was as high as 50%. In the first half of this year, the whole domestic flooring industry and even the home furnishing industry showed a downward trend due to the impact of the general environment, total pin The sales volume decreased by about 30%, but the imported floor showed a trend of contrarian growth.
　　
Mao Xiaonan, the store manager of Jockey Club Swedish Boli Flooring Store, said in an interview that Boli Store was an early manufacturer of imported flooring in Guangzhou, and had acted as an agent for three imported flooring brands, including Boli Sweden, Andemont Austria and Weizpak. From the perspective of market sales, the sales of original imported flooring in the first half of this year were better than those in the past two years. Zhai Zhenqiu, chairman of Guangzhou Liuse Building Materials Co., Ltd., which has represented several imported flooring brands, said that the consumption of imported flooring in Guangzhou is showing a rising trend, and it is expected that it will compete with domestic flooring in the market in two or three years.
　　
The market of high-end building materials is becoming mature, leading to the popularity of imported flooring
　　
In the current economic environment and market conditions, the emergence of imported floor heating is both unexpected and reasonable. Compared with the middle and low-end market that has reached a certain saturation, Guangzhou Wood floor The high-end market of the industry has never really been established. Most businesses seize the market through rigid market demand and promotion behavior. There is still much room for the terminal market to expand upward, and the consumption potential of high-end products is huge. In this case, it happened that the industry reputation crisis caused by Anson flooring was encountered, and the high-end market was seized. It seems that everyone has no choice but to import brands.
　　
Industry insiders believe that there are three main reasons for the current import floor heat. Wang Weidong, general manager of Nature Guangzhou, said to reporters, first of all, the demand for high-end imported flooring in the market is objective. In recent years, the high-end building materials market in Guangzhou has gradually developed and matured. In the field of imported building materials, ceramic tiles (decoration renderings) coating (Decoration effect picture), bathroom, etc. have been widely accepted. Relatively speaking, the performance of the floor industry in this regard is still lagging behind, but the market demand has always existed. In recent two years, affected by the regulation of the property market and the objective economic environment, the entire household building materials industry has been on the decline. In this case, the consumption of building materials market is gradually divided into two extremes, high and low, and the consumption capacity of high-end consumers is beginning to highlight. For a long time, imported products in various consumer fields can be said to be synonymous with high-end products. Therefore, many businesses see the right time to introduce original imported flooring into the market, providing more choices for high-end consumers.