【 Building materials network 】In the near future Background wall In the process of understanding this field, we listened to many professional camps pin People's opinions on "market segmentation". Before that, the term "market segmentation", for me, remained more in the shallow understanding of "socialized division of labor". A friend said that "market segmentation" is a manifestation of the pursuit of high-end, which is an inevitable way for large industries to pursue "specialty", "refinement" and "refinement" when they break through the development bottleneck after rough and primitive development.

Everyone is no stranger to the "background wall", but the emergence of the concept of "professional background wall" is still new to the whole industry and even the market. This is a new field that has been explored and valued in the process of subdivision. From TV background walls to today's sofa background walls, porch background walls, lobby background walls and other applications, the category of background walls has increased a lot. At the same time, there are also enterprises committed to providing professional solutions and services for background walls. I boldly define these enterprises, that is, in the whole space decoration, from the visual experience, functional needs and other aspects, to provide the consumer market with different scenes and theme needs wall A professional team of professional decoration solutions.
　　
But just like a person who has been engaged in ceramics According to the friends who sell the products, it is difficult to promote personalized products in the terminal, and the background wall products are currently less recognized in the market. How to do a good job in the terminal market is a big challenge for these enterprises to build professional brands of the background wall. In the contact with some professional background wall enterprises, journalists can also feel that although they have relevant awareness in this regard, how to implement it? It is still "crossing the river by feeling the stones". Can a good idea be implemented perfectly? Maybe we still need to continue to work hard.
　　
　 Professional road: demand led pressure
　　
In the understanding of professional teams, the concept of "professional background wall" originates from the traditional ceramics industry, even the home building materials industry, where the pressure is constantly expanding. About two years ago, the production of traditional ceramics rose to a new high. The traditional marketing model and the traditional home decoration model began to be subverted. The concepts of "overall kitchen and bathroom", "integrated home", and "bathroom space" were refined one after another. In Ji Xiao's view, the "professional background wall" is also based on this. "In addition to being stimulated by the expanding demand, the background wall has gradually been paid attention to and even formed the" professional "theory, which is also the pressure subdivision under the rigid expansion of the industry".
　　
In the reporter's investigation, most professional background wall companies were professional supporting enterprises a few years ago, that is, they made supporting products for ceramic enterprises and seldom communicated directly with consumers; It also covers a wide range, including Waist line , process brick, etc. In the process of development in the past two years, some supporting enterprises have slowly transformed, devoting all or most of their energy to the background wall field, and committed to the development of the terminal market.
　　
For this change, Yang Chao of Shangda Porcelain Art explained that market demand determines everything. "Today's consumers pursue individuality, like novelty and exclusive space. As the background wall of customized products, it just meets this kind of requirement."
　　
"The rigid demand of the background wall is huge, but there is a great imbalance between the demand and supply of the background wall." Ji Xiao of Good Intention Culture said that although there are many materials that can be used as the background wall now, no enterprise or institution can provide professional solutions for consumers, let alone authoritative professional brands.
　　
In the view of the insiders, the "price war" that has hit the ceramic industry hard is due to the lack of professionalism and product homogeneity. Learn from the past and learn from the future. In the strategic planning of these professional background wall enterprises, the "professional road" is to reach a height that cannot be reached by ordinary supporting enterprises in this field, to form a brand effect, and to avoid some unnecessary competitive pressure.