【 Building materials network 】China's construction machinery industry is a sunrise industry, Earth moving machinery It is no exception. After decades of development, the technology and production concentration of China's earth moving machinery industry has reached a high level, and it is difficult to enter the market. Therefore, the development of the entire construction machinery industry will be good in the future.
　　
According to the report released by American market research organization Freedonia, the global construction machinery market growth rate in the next few years is close to the growth rate from 2005 to 2010, and will still grow at an average annual rate of 6.5%. By 2015, the global construction machinery market will reach 171 billion US dollars. Equipment in North America, Western Europe and Eastern Europe pin Sales will recover rapidly from the recession in 2008-2010. The growth rate of markets in Africa, the Middle East, Asia Pacific, Central and South America will slow down. From 2010 to 2015, driven by the recovery of demand in the U.S. market, the demand for construction machinery in the North American market is expected to grow at an annual rate of nearly 7%. The Mexican market will also recover quickly from the previous downturn, but restricted by the sluggish growth of the construction industry, the growth of the Canadian market is expected to continue to weaken in the next few years. The construction machinery market in Eastern and Western Europe is expected to shake off the impact of the financial crisis and regain its vitality. The expansion of construction investment and resource exploitation scale will directly stimulate the market demand for equipment. The market of China, India, Malaysia and Indonesia will grow strongly in the future. It is estimated that by 2015, the demand for new equipment in the Chinese market alone will account for about 39% of the global total.
　　
Here, some suggestions are put forward for discussion:
　　
(1) Calmly respond to the rational return of the industry, neither pessimistic nor blindly optimistic.
　　
The current market callback is the performance of the return to rational development of the construction machinery industry. The uncertainty of the market makes the industry face the test of two problems, namely overcapacity and price competition. During the "Twelfth Five Year Plan" period, no matter how volatile the market is, it is hoped that the earth moving machinery industry will maintain a calm and objective attitude. Only by maintaining a healthy and healthy competitive environment, can enterprises achieve better development.
　　
(2) Follow the national industrial policy situation and increase independent innovation.
　　
The prosperity of the earth moving machinery market is closely related to the national industrial policies. Enterprises should always pay attention to and grasp the adjustment and changes of the national macroeconomic policies, fully understand and use the relevant supportive and encouraging policies issued by the state, and find opportunities and opportunities for enterprise development. At the same time, we should continue to strengthen the construction of independent innovation capability, establish a technology research and development system with enterprises as the main body and the combination of industry, education and research, and constantly move forward to the international advanced technology level through independent innovation.
　　
(3) Improve the added value of traditional competitive products, and find new value growth points from extending products and services.
　　
The development trend of earth moving machinery in the future is mainly reflected in the diversification and personalization of market demand. Industry enterprises should work hard to improve the added value of products, accelerate the transformation to service-oriented manufacturing, and strive to establish services or overall solutions to provide users with products to meet their diversified and personalized needs, Realize the transformation, upgrading and sustainable development of the industry.
　　
(4) Break traditional thinking and actively promote technological change.
　　
In China's construction machinery industry, the earth moving machinery industry started earlier, especially Loader 、 Bulldozer 、 grader These products are developed on the basis of independent research and development. The overall technology and market are relatively mature and stable, and a lot of basic research has been carried out, and a wealth of research results have been achieved. Therefore, this is a sub industry in the construction machinery industry that is more likely to make breakthroughs in technology. On the one hand, on the basis of the traditional host, by adding auxiliary devices, we can produce various multi-functional deformation products, innovate and develop product types, and explore new ideas for industry development; On the other hand, closely follow the national policy situation, seize the opportunity, make efforts in product energy conservation, remanufacturing, personal and environmental safety, strive for qualitative breakthroughs, and major technological changes will bring new industrial revolution. It can be predicted that the emergence of the above mature technologies will break the existing industrial pattern.
　　
(5) Attach importance to the international market and unswervingly promote the globalization strategy.