【 Building materials network 】Chongqing Suyou“ Suit door It is the laudatory name of "the capital of China". According to the author, Chongqing door There are nearly 400 factories. Chongqing Wooden doors Although they are in the national market, there are only a few brands that have a place in the high-end market. Most enterprises belong to the second and third tier brands, and they are in the middle and low end.
　　
Why does this happen? According to the analysis of insiders, the slow development of Chongqing door industry is mainly due to the following reasons: low brand awareness of Chongqing door enterprises; The production plant is not standard; The equipment is obsolete and still in the stage of semi-automatic production; Affected by natural environment; Enterprises bargain with each other to form vicious competition; Because the state has not yet established a complete management system for the management of small and medium-sized enterprises, the government departments did not strictly control the size and strength of enterprises when approving door enterprises, resulting in low threshold for door industry access, market chaos and failure to achieve good development of the market.
　　
In addition to these reasons, the development of Chongqing door enterprises is also affected by the following factors.
　　
One: Restricted land for plant
　　
More than 70% of Chongqing's door enterprises are located in Jiulongpo District and Shapingba District, and most of them are well-known brands, such as Meixin • Jiamei, Wuzhiqiao, Yudiya, Shangding, Xingyuan, Yinshi, Fu'an, etc. According to Chongqing Diya pin Yao Hua, the sales manager, said, "In Shapingba District alone, there are about 200 gate factories of all sizes." Jiulongpo District and Shapingba District are the focus of the "12th Five Year Plan" of Chongqing Municipal Government, and the household manufacturing industry will be completely evacuated from the main urban area within five years. In other words, within five years, the government will not approve new factory land. This policy has restricted the expansion of the production scale of enterprises in the region.
　　
Second: consumers' purchasing demand declines
　　
Affected by the real estate regulation policy, the purchase demand of the household building materials industry has declined. This year, affected by the national economic environment, the sales of all major enterprises are not optimistic. Recently, the author learned about the sales of 24 well-known door enterprises in Chongqing. Among the 24 well-known enterprises, only 30% of them maintained sales growth, reaching the expected sales target in 2011; The sales of 55% of enterprises are in line with the expected target in 2011; 15% of enterprises experienced sales decline. Through analysis of the reasons for the decline in sales, most business bosses believe that the purchase demand of consumers has declined due to the impact of real estate regulation policies.
　　
Third: The development of Chongqing's door industry has been neglected
　　
According to Tang Rong, general manager of Haomai Door Industry, as there is no standard wood products industrial park in Chongqing, the wood door enterprises are loosely distributed, close to residential areas, and the factory buildings are non-standard, which brings inconvenience to the environmental protection treatment and fire fighting work of enterprises. As a result, the enterprise played a "mouse hide cat" game with the environmental protection and safety supervision departments. As the door industry production is a high occupational disease type of work, with serious pollution and low taxes paid by enterprises, the wood products industry has become the "abandoned baby" of the government. Once the Administration for Industry and Commerce approves the enterprise investigation, the government will ignore it. The following inspections were carried out by the Environmental Protection Bureau, the Technical Supervision Bureau and the Safety Supervision Bureau. Once the enterprise fails to meet the standards, it will be closed for rectification or bear a huge fine. The door industry itself is a low value-added industry, and environmental treatment equipment alone is a huge investment. This huge expenditure is unbearable for a small and medium-sized enterprise. If there is a standard wood products industrial park, unified environmental protection treatment or several enterprises sharing environmental protection costs can reduce the financial pressure of enterprises and enable enterprises to obtain a broader living space.