【 Building materials network 】If the brand reputation of franchise stores is high, "time-honored brand" can be one of them. Many investors focus on "time-honored" enterprises, but it is not easy to join "time-honored" enterprises. The reporter learned that "time-honored" enterprises have relatively high requirements for franchisees. If you have no business experience and you have just started business, you will be difficult to become a franchisee of "time-honored" enterprises. It is the high requirements of "time-honored" enterprises for franchisees that make some investors flinch.
　　
Chinese time-honored brands have a long history, have products, skills or services passed down from generation to generation, have a distinctive traditional Chinese cultural background and profound cultural heritage, have won widespread social recognition, and form a brand with good reputation.
　　
At the 13th China Franchise Exhibition, Quanjude, Donglaishun and other "time-honored" enterprises set up their own booths. The reporter found that few investors came to inquire about these "time-honored" enterprises, and the booths of these "time-honored" enterprises seemed relatively deserted.
　　
The reporter noticed that, other In the exhibition hall of small brand catering enterprises, there are more investors asking about joining, which is more popular than "time-honored" enterprises. "Time honored enterprises have relatively high requirements for franchisees, and the franchise capital is relatively high, which is not as low as the investment cost of new brands, which may be one of the reasons that restrict the number of franchisees of time-honored enterprises." A catering industry exhibitor told reporters.
　　
Then the reporter interviewed several investors to further understand their "time-honored" enterprises. "Brand reputation is more reassuring to join time-honored enterprises, and time-honored enterprises are living signboards with broad profit prospects. However, these time-honored enterprises have relatively high requirements for franchisees, which is also the reason why there are relatively few investors." Mr. Fang said that he would not consider joining time-honored enterprises in this exhibition. "There is still great pressure to invest in time-honored brands." Ms. Wu said that some time-honored enterprises will restrict door The number of stores, so the pressure will be greater when operating time-honored enterprises. Wei Ning, the sixth generation successor of Wei, a century old "time-honored brand" cheese in Beijing, said, "We do not open more branches but better. We would rather open fewer, and we must succeed in opening them. We must ensure that no matter where we are, no matter when we arrive, the taste of our products is the same. This is a commitment to customers."
　　
In order to deeply understand the necessary requirements for joining "time-honored brand" enterprises and their future profitability, the reporter contacted Ms. Wang, a franchisee in Donglaishun, Changchun. Ms. Wang said that seven years ago, Ms. Wang began to join Donglaishun. After a month and a half of preparation and six months of cost recovery, she believed that joining time-honored enterprises was the right choice. "The common practice for many foreign brands to develop and join is that they generally do not require franchisees to have experience in catering industry, but they will provide franchisees with a mature store after in-depth training for franchisees. Dong Laishun's approach is just the opposite. The franchisee's store can start from scratch, but the franchisee itself cannot be zero. The franchisee needs to have some experience in catering management." Ms. Wang introduced that it is not easy to enter the threshold of joining time-honored enterprises, but once you become a franchisee of time-honored enterprises, you will get much more substantial benefits than other enterprises.
　　
According to Ms. Wang, after the store is put into operation, Donglaishun will provide daily distribution services, including equipment, mutton, beef, drinks, spices tableware There are more than 200 kinds of meat, and the meat delivery price will remain at the same price level in both off season and peak season, which ensures that the franchisee can steadily earn the price difference profit; For vegetables and drinks, franchisees can purchase nearby. This management mode allows franchisees to play a large role freely.