At the fourth multimedia exhibition, a multimedia exhibitor in Thailand had a large booth layout, but door The court is deserted, and professionals are useless. The LG computer near the booth was crowded because of the excellent explanations, performances and orderly distribution of materials and gifts from several young ladies. The same is to participate in exhibitions, but the final results are different. People are paying more and more attention to how to show the company's advantages to a large extent in the exhibition.

With its unique characteristics of professionalism and pertinence, the exhibition has gradually become an excellent tool for international and domestic enterprises to display themselves directly to customers. At the same time, a new etiquette culture was born, namely exhibition etiquette. Exhibition etiquette was first formed in an exhibition in Paris, France, in the 1940s. Later, it took shape in the 1970s and gradually became professional and formal. At the end of the 1980s and the beginning of the 1990s, exhibition etiquette also gradually developed in China. Especially in recent years, with the development of the exhibition industry, Chinese companies have paid more and more attention to exhibition etiquette planning.

What is the exhibition etiquette planning

Etiquette planning is to provide a more perfect exhibition design scheme for companies participating in the exhibition through careful planning by professional planning companies. It includes hardware booth, booth layout, and various sound, light, and electrical effects; Software promotion pin The training and packaging of etiquette models for activities and exhibitions show the company's advantages to a large extent. The main purpose of the company's participation in the exhibition is nothing more than to improve the company's popularity, attract customers, negotiate cooperation, and establish a good brand image in the eyes of customers. But the prerequisite for achieving these goals must be to attract as many people as possible. Exhibitors usually entrust this glorious and arduous task to the exhibition etiquette planning company.

How to plan the exhibition etiquette so that the enterprise can stand out in the business cloud?

（1） To understand the type of exhibition, enterprise brand, product characteristics, booth style, booth environment and competitors;

（2） Carry out creative planning of the whole etiquette activity through the information mastered. For example, to achieve film and television effects, interpretation effects, dubbing effects and so on;

（3） According to the display style, choose whether the hostess is a lively, cheerful, small and exquisite model or a modern performance model;

（4） Clothing design and production shall be carried out according to the selected model. The exhibition clothing shall be novel and pleasing to the eye, and can be divided into stable and lively types according to creativity. In short, it can fully display the characteristics of an enterprise.

（5） The models are divided according to their creativity, for example, interpreters, actors, presenters and receptionists are trained.

（6） During the exhibition, the management of the etiquette planning company and the exertion of Miss Etiquette also have a great impact on the success of the exhibition. The 1996 International Auto Show was held in the International Exhibition Center, and the world's famous cars gathered together. It was an unprecedented grand occasion and achieved great success. Behind the success, the etiquette planning in the exhibition is indispensable. Mercedes Benz, BMW, Honda, Mitsubishi and other famous cars have not only made great efforts in booth design and technical professionals, but also in etiquette planning, personnel selection training, clothing selection and other aspects. When we walked into the exhibition, Miss Honda's clear voice of explanation was amazing; The live performance of Miss Ford is unforgettable. The exquisite booth and elegant lady show the brand of automobile. These exhibition etiquette ladies are skillfully integrated with the brand, model, style and characteristics of the car, and complement each other, reflecting the delicacy and originality of the exhibition etiquette planning. With the sensational effect of the auto show, people attach more importance to the exhibition etiquette planning.

Exhibition model and exhibition etiquette planning

When it comes to models, people immediately think of fashion shows. The important role of fashion models in the clothing industry has been recognized. However, the understanding of exhibition models is relatively shallow. In the COMDEX computer exhibition last February, some friends said that the exhibition model just invited some beautiful ladies to stand there and send out materials? Just to be right, beautiful ladies send materials to promote corporate image, but these 2 are far from enough. Beautiful ladies alone are not competent for exhibition etiquette models, and exhibition etiquette models should also have good public relations quality. Such as: adaptability, beautiful voice, fluent interpretation ability, performance ability of fashion models, rich etiquette knowledge, etc. Some enterprises think that the professional and technical personnel in the company can deal with it completely, so they don't need etiquette planning. In fact, the simple answer is that publicity and sales are inseparable. This is now a fact. An entrepreneur once said: 80% of my products are sold through publicity, and the remaining 20% are stored in the warehouse.

Last year, at an international refrigeration exhibition in the International Exhibition Center, American "TRAE" company achieved great success, attracted by the unique display design of "TRAE". On the bright background screen, there is a huge landscape painting, symbolizing the goal of "TRAE" to improve people's living environment. On the booth, two beautiful ladies took a group photo with the guests with smiles, and a professional photographer used a one-time imaging camera to make this scene eternal. In just a few days, about 4000 people got the photo of themselves with Miss "TRAE". The successful exhibition etiquette planning of "TRAE" company has been rumored for a while.

Good exhibition planning can make the company live in the exhibition, step out of the booth, and go to a broader world.