4. How can we more effectively convey the information of our brand in the exhibition?
   

Before the exhibition:

1) Clarify the strategy and purpose;
2) Plan first and then act (what to do? Who is responsible? What is the time control?);
3) Seeking difference and creativity (can show the brand is different);
4) Send out invitation letter and follow up (including inviting industry leaders, media, shopping malls, interested customers, and existing franchisees [don't forget]);
5) Prior public relations, including industry leaders, media and shopping malls; This is why some booths are particularly concerned by leaders, media and stores;
6) Brand promotion before the exhibition;
7) Staff publicity, training (brand, company background, franchise terms, reception etiquette, negotiation skills, etc.) and rehearsal.

After the exhibition:
　　

1) Follow up of guests (thank-you letters, brand related reports, materials, etc.);
2) Media follow-up: further interview the exhibition related reports and publicity, and establish long-term cooperation;
3) Follow up with prospective customers: the later you contact customers after the exhibition, the weaker your impression of the brand in the exhibition will be. It doesn't matter whether you participate in the exhibition or not!
4) Summarize, evaluate and file relevant documents;
5) Don't forget to praise the employees involved!
　　

5. How do you view enterprises' performance at the same time of the exhibition?

Of course, they can complement each other.

6. Concurrent exhibition other What problems should be paid attention to during the activity?

1) Are there enough people?
2) Are you ready to dress for the show? It may seem dull to just use the clothes sold for stage performance.
3) Whether there is a specially assigned person responsible for commodity arrangement (the director can be responsible for the performance), on-site management personnel, backstage management (or professionals can be invited), etc;
4) Whether the performance has characteristics, topics and attraction;
5) Just like the exhibition, attention should be paid to the pre event, on-site and post event follow-up, and the role of the media is more important.