Now, more and more exhibitors are interested in holding technical reports and product promotions during the exhibition. But do you really understand the importance of technical report meeting and product promotion meeting? Do you really realize what these two and a half hours mean to your company?

First of all, holding a technical seminar has made your company easily stand out from many exhibitors. Visitors will feel that your company is ahead of its competitors in technology innovation and market promotion, and has more confidence in the strength of the company. Naturally, when talking about business, the sense of trust will be stronger.

However, the significance is not only that, let's take a closer look. Generally speaking, in an exhibition, a visitor's stay in a booth will not exceed 20 minutes, because there are hundreds of booths and hundreds of companies waiting for him to understand and talk. Therefore, if you talk to the visitors for more than one minute, you will have more hope to win customers. However, the technical report meeting and the product promotion meeting have given your company two and a half hours, enough time for you to introduce the company's situation, newer products and technologies in an orderly and comprehensive manner, and also to answer customers' questions at any time. If the report is attractive, the audience will concentrate on hearing from the beginning to the end. In this way, you will have two hours more promotional time in front of competitors. And how precious time is at the exhibition.

So, how to make your technical report attractive? How can I make my two-and-a-half hours more efficient?

First, do a good job of preparation. Do not think that it is all right to submit the application form to the organizer. This is just the beginning. After submitting the form, you should take the initiative to contact the relevant person in charge of the host organization to tell them which customers the company is inviting to attend the meeting. The host organization should help you with the invitation. At the same time, we can consult with the host organization on the form, content and other aspects of the report meeting in order to make innovations and ensure that the report meeting will achieve good results.

Before the presentation, we must actively invite customers, especially potential customers, not only to visit the booth, but also to listen to the presentation. That is a better time to establish the corporate image and win trust.

Employees in the booth must have a basic understanding of the technical report to be made by the company, including time, place, speaker and content. In this way, after the exhibition starts, you can publicize your report to the visitors who come to the booth at any time and encourage them to attend at that time. This method is especially effective when there are too many visitors at the booth. It can relieve the pressure of poor reception without worrying about losing potential customers.

There must be special staff at the report meeting door Responsible for the registration of visitors, and from beginning to end. It is not only necessary to record the information of the audience attending the meeting in detail, but also pay attention to the industry journalists attending the meeting. Timely provide detailed information to journalists, which may give your company a chance to do free publicity in professional newspapers.

If possible, it is better to record the whole process of the report meeting with a camera, and make a CD together with the situation of the booth, which can be presented to customers after the meeting for long-term publicity.

These are just some basic methods. To make your conference more worthwhile, you also need to use your brain, actively communicate with the sponsor, and constantly make new ideas add to the conference.