【 Building materials network 】 From the "popularity" of international sanitary ware brands in the past to the "contention of a hundred schools of thought" of domestic sanitary ware brands today, China's sanitary ware industry has gone through the transformation from a "runner" to a "runner", and now strives to become a "leader". Under the current domestic and international market environment, focusing on consumer demand, continuously promoting innovation, and becoming a barrier for each sanitary ware brand to build long-term value key essential factor.

Recently, the new domestic brand Hengjie Sanitary Ware has been "out of the loop" frequently. First, it jointly released a concept film with China National Geographic, and set up a "big beautiful space" C-box punch point in 5A scenic spot, attracting many eyes; Later, the new product launch conference launched the "quality life" full space solution, which deeply interprets the quality life; At the 28th KBC, a full range of new products were unveiled, once again verifying its deep strength in technological innovation. The leading way of dismantling Hengjie bathroom is not only to extract samples for the Chinese bathroom industry, but also to explore the answer for the Chinese style quality space.

Insight into multiple needs, understand consumers better than consumers

The development of social economy has promoted the transformation of consumer demand from Maslow's "basic demand" to "self realization demand". People no longer only seek material satisfaction, but pay more attention to quality and emotional value. This change is reflected in the leap from "food and clothing" consumption to the pursuit of "quality" life.

In the business context, emotional value, as an invisible but powerful element, runs through all contacts between brands and consumers, especially in consumer dialogue, which means that brands should accurately grasp the context of the dialogue.

The series of cooperation between Hengjie Sanitary Ware and China National Geographic this year is a powerful example of in-depth understanding of this consumption trend. As one of the fields with consumption vitality, tourism has increasingly highlighted its emotional value, which has evolved from a pure economic activity to a carrier of spiritual activities. The rise of places such as Zibo and Harbin is partly due to the warmth and care conveyed in tourism, which resonates with social emotions.

Hengjie took advantage of the popular tourism boom, joined hands with China National Geographic to start the interactive communication of the topic of "beautiful space" with the theme of "there is always beauty here", and started with a concept film shuttling through the magnificent and beautiful space and modern living space. Relying on the symbolic "red C-box" visual symbol of China National Geography, through the interaction of online social media and offline C-box "the most beautiful punch in point", Hengjie skillfully integrates the quality and connotation of Damei space, public space and residential space, and invites Song Jia, the recommender of Damei space Cai Shi, a photographer from China National Geographic Cooperation, shared his thoughts on quality space. Hengjie has successfully connected the multi-dimensional quality space and beautiful experience, and also made consumers feel the pursuit of quality life and deepen the brand value cognition. The practice has achieved remarkable results. During the May Day holiday, the number of related topics in the twitter broadcast exceeded 590 million, and the number of microblog readers reached 210 million. The topic automatically entered the microblog hot search list. The new product launch conference was simultaneously broadcast on all major platforms and received 14.69 million views, and its influence continued to spread.

Based on its deep accumulation in the sanitary field, Hengjie has further insight into the emotional needs of consumers and demonstrated its unique insights and practices in improving the quality of public space. Sun Ying, vice president of China National Geographic Magazine, said at the "New Trend of a Better Home Life" forum at the 2024 Hengjie New Product Release: "Although the overall progress of public facilities is significant, the public health space is still a pain point in travel, especially today when the quality of life and aesthetic expectations of tourists need to be generally improved." Hengjie Sanitary Ware has already started to address this challenge, targeting airports, bookstores Home stay and other public health spaces provide a series of high-quality sanitary space solutions to protect the space experience of every Chinese.

In this cross-border cooperation, the role of Hengjie Sanitary Ware is far more than that of a sanitary ware brand itself. It has become a force to advocate a quality lifestyle, showing the insight of the new domestic brand into the deep needs of consumers.

Lead the industry transition and jointly draw the diversified development prospect of bathroom

Now, with the growth of the demand for improved housing, the home furnishing industry has ushered in the development opportunity of "improved demand", which also forces the home furnishing brand to constantly break through and innovate to achieve a new paradigm of quality life with new solutions.

According to the interpretation of the 2024 White Paper on Bathroom Life Trends, the current trend of personalized customization is increasingly strong, which reflects the high-level pursuit of consumers for ultimate storage, family care, and light enjoyment. It can be seen that the customization of bathroom space is an inevitable trend. In this context, China's sanitary industry also needs a forward-looking vision to promote the industry leap. With its all-round capabilities and advantages, Hengjie Sanitary Ware is ready to become the pioneer of this transformation wave.

The main press conference of Hengjie's new products is titled "There is always beauty here". It is believed that the prerequisite for Hengjie's long standing in the bathroom industry is to understand the core of quality life, so it has launched a "quality life" full bathroom space solution. The core of this new product is radical innovation - "customization is more than customization", giving priority to ensuring customization efficiency and "fit" It is defined as the soul of the scheme. Through the rich product matrix, it accurately meets various needs, breaks the style boundaries in design, simplifies complexity, and presents a systematic aesthetic effect.

For example, the "Yue • Feather Maple" series meets the diversified storage needs of large families with efficient storage and compact design, and can calmly cope with the busy family life; "Elegant • Fanhua" series focuses on beauty and storage in parallel, satisfying users' pursuit of exquisite and ritual life, and interpreting the beauty of quality life style; The "Hengjie • Starry Sky" full bathroom space solution integrates the beautiful scenery of mountains and rivers into the bathroom space, bathes in the bright starry sky, brings intelligent and healthy quality bathroom experience to tourists, and at the same time, obtains inner peace and strength. The luxury house solution jointly created by Hengjie and designer Liang Jinghua integrates functional aesthetics into the brand value and the spiritual state of the residents, and achieves physical and mental relaxation and purification in the immersive experience of exploring beauty.

The realization of high quality products depends not only on the deep R&D and manufacturing strength of the enterprise, but also on the accurate matching of the real application scenarios of consumers. Hengjie bathroom product innovation is close to the daily needs of users, so that the product can truly serve life. This year, the newly upgraded R10 intelligent all-in-one machine adopts the subversive dual zero pressure technology and constant temperature smooth cleaning 2.0 technology to achieve personalized cleaning in the whole scene, which not only provides users with a quieter flushing experience, but also achieves a qualitative leap in cleanliness, bringing quiet, constant temperature and healthy cleaning enjoyment; The N8S wall mounted intelligent all-in-one machine adopts the revolutionary design of built-in water tank, ingeniously solves the maintenance problem of water tank installation into the wall, and integrates a number of advanced technologies such as patented wall array siphon silent flushing, smart flip, antibacterial glaze, to reshape the aesthetics and practicality of bathroom space.

The truly outstanding enterprise value is reflected in its promotion of industrial upgrading, stimulation of innovation potential and promotion of business diversity. Hengjie is just such an enterprise. Its keen insight into market demand, continuous innovation of product research and development, and fine optimization of service links have comprehensively demonstrated its positive influence and leadership on the ecological development of the industrial chain.

Hengjie adheres to the user orientation, constantly innovates and seeks change, and injects diversified choices into the market. Its product evolution and brand practice at each step strongly interpret the mission and responsibility of the industry leader. In the bathroom and even the entire household industry, Hengjie is leading a profound change towards higher quality. So far, it is reasonable to believe that under the favorable policy of home furnishing, the home furnishing industry may usher in a new round of vitality stimulation and potential release, and calmly open up a new chapter of "quality and good life".