【 Building materials network 】In the household industry since 2024, the competition pattern has undergone tremendous changes. In the contest of bayonet popularity, Shi Nieman always believes that only by giving full support to the classics pin Only when businesses meet challenges can they be invincible. Because only if the dealer system is competitive, then the enterprise will be competitive. In particular, the industry has entered a new cycle of stock. The competition in the home furnishing industry has changed from a single price war to a comprehensive three-dimensional battle. With full firepower and all-round empowerment of dealers, Schneimann has provided a package of empowerment measures including five dimensions of flow, operation, products, activities and services.

Traffic empowerment creates a new media intra city traffic empowerment system

In order to empower dealers' families, help more dealers' families seize the dividend of the times, pay attention to the super flow pool of Tiaoyin, and blow up marketing at the lowest time cost and economic cost, the whole family of Soniman customizes and actively upgrades the flow city plan, creates the "Great River Plan Pro", refines the methodology of short video editing, shooting, and delivery in the household industry, and helps terminals to expand new channels, Establish personal new media business card.

The original intention of "Dahe Plan Pro" is to help dealers' families, from theory to practice, from the platform mechanism to the bottom logic, to bring a whole set of replicable dithering games tailored for the household industry, so as to achieve more deals, faster deals and less detours.

As we all know, with the development of the Internet era, traffic has become more and more precious, and it is accurate traffic that is closer to each other. The more economic value it has, the more people who can leverage more traffic in the same city, the more money making resources they will have. The whole customization of SNM will actively promote the "Big River Plan Pro", making it a booster for flow empowerment.

Operation enables SNM to reach strategic cooperation with Lifestyle Group

On May 9, 2024, the signing ceremony of the whole customization and well-known decoration enterprise Lifestyle Group was held in Chengdu, formally announcing the strategic cooperation between the two sides. This cooperation indicates that the two sides have jointly opened a new chapter.

Lifestyle Group, as a leader in the home decoration industry, relying on its rich industry experience and excellent innovation strength, will take digital intelligence system as the carrier, and provide strong support for the dealers all over the country through the "new retail" operation mode.

In 14 years of home building, the digital intelligence system of Lifestyle Group has the ability to provide full life cycle services, including online customer acquisition, resource distribution, resource response, store invitation, transaction conversion, etc. The digital intelligence tool will also enable the flow of every dealer of Schneimann, and ultimately form an advanced productivity that belongs to collaborative cooperation.

Secondly, through the advantages of digital intelligent marketing and digital operation, we have achieved high standards, high efficiency, high transparency and high security of packaged services, which will enable the dealers of Schneimann to easily do packaged services and achieve a significant increase in single value.

The product enables SNM to create 699/999/1099 sales closed loop

In the face of the fierce multi-layer battle of 1099 solid wood, Shi Nieman actively responded and provided terminal dealers with a blocking weapon of 699 and 999 special price to 1099 yuan/m ³ ENF level multi-layer solid wood. As early as 2020, solid wood multi-layer was incorporated into the higher level supply chain system of Schneimann, with 1099 yuan/㎡ ENF level high net multi-layer Solid wood board The environmental protection standard of the enterprise is much better than the new national standard ENF, 0.006mg/m3 Note: according to the test results of the experimental environment of Guangzhou Institute of Quality Supervision and Testing, high clean and multi-layer board (Ecological antibacterial board) ≤ 0.025mg/m3. Secondly, the 100% solid wood core has achieved 11 layers, which is far more than the industry's 9 layers. It has stronger bearing capacity and is more durable. Not only that, but also has the advantages of water resistance, pollution resistance, crack resistance, deformation resistance, etc.

In addition, in the face of price sensitive customers, we have provided 699 and 999 cabinet types of popular products, and integrated the popular French style (modeling) to form differentiated terminal competitiveness by obtaining consumers' value recognition. At the same time, from PET From blistering to EB to powder spraying, Sniman has continuously launched product series focused on by the industry to give dealers a boost.

To promote door The store displays its image, and the whole customization of Schneimann also provides free renewal policies for the national color palette cabinet. Through the upgrade of color palette cabinet, the terminal display will be more intuitive, more colorful and more efficient.

Activities enable SNM to create a new "opening guarantee investment" to lead the new fashion of the industry

Since the launch of "Opening Guarantee Investment" on March 27 in the industry, as of May, it has successfully opened and achieved good results for four new franchisees Hetian, Jiangmen, Bishan and Foshan, and the order amount has far exceeded the franchise investment.

This is not only a successful interpretation of the "opening guarantee investment" of Schneimann, but also brings tangible and considerable commercial achievements to the franchisees.

On April 6, Hetian Sniman's whole customized business opened in Beijing Chongqing International Building Materials City, with a total value of 2.46 million yuan;

On April 28, Jiangmen Sniman's whole customized business opened in Zhongbang Square, with a total value of 2.8 million yuan;

On May 1, Bishan Shiniman's whole customized business opened in Red Star Macalline, with a total value of 1.9 million yuan;

On May 2, Foshan Sniman's whole customized business opened in Longhui, Country Garden, with a total value of 2.1 million yuan.

How to win with professionalism and achieve stable growth against the trend is the core of the dealer of Schneimann Empowerment. At present, "opening insurance investment" will focus on:

1//New franchisees in 24;

2//New franchised equipment enterprises;

3//Three categories of old dealers're installation/new stores;

This strategy will focus on the whole process flow, whole process assistance and whole process order receiving. It will not only provide one-stop service for new franchisees, but also provide one-stop service for old dealers, helping them stand out in the fierce market competition.

At the same time, cooperate with the development of a store building model suitable for the local market, so that dealers can guarantee the later operation with lower investment. It also helps dealers to create a new year's development plan, expand the possibility of channel development, and make franchisees more competitive in the local market.

Service enables the "seven good standards" of Schneimann to create value for users

When the home furnishing industry entered a stage of intense competition, Shi Nieman took the lead in overall delivery, integrated the design and sales of the overall home furnishing space, integrated the research and development of all categories of supply, and truly realized the one-stop configuration of the whole household customization, leading the upgrading of the home furnishing industry. In order to achieve the overall delivery, the whole customization and innovation of Schneimann put forward the "seven good standards" for home furnishing. Through the integration of good brand, good design, good environmental protection, good service, good quality, good delivery and good reputation, it can meet consumers' demands for healthy, environmentally friendly, calm, orderly, relaxed and pleasant home space, and create a high clean life for Chinese people.

We believe that the "seven good standards" are not only the service standards of Schneimann, but also a benchmark in the custom home furnishing industry. The "seven good standards" demonstrate our determination to start from users and provide users with high-quality products and services at a higher standard.

In the face of fierce competition and uncertain market environment, Sniman will unswervingly empower dealers in all aspects. Continue to improve the profitability of dealers with the concept of "serving a dealer and making a dealer".

Shiniman really considers their needs and satisfies them from the standpoint of dealers, and helps the terminal solve very practical problems. We believe that through the five empowerment of the dealer's flow, operation, products, activities and services, we can achieve value transmission and win-win between enterprises and dealers, dealers and consumers.

In the future, only by truly going both ways and working together with dealers can we go further and better in the constantly challenging market!