【 Building materials network From "heaven is the bed, the ground is the quilt, friends with birds and animals, and the wind and the moon are the neighbors" to "although the residence is small, the artistic conception is myriad", from the simple and elegant classical space to the simple and generous modern space, the ideal living concept of the Chinese people has reached a deep integration in the natural feelings, living quality and close interaction with beautiful space. Dig deep into modern people's imagination of ideal life, meet the needs of quality living, and become the "proposition composition" of current household brands.

On May 13, the "2024 Hengjie New Product Launch Conference" was held in Shanghai. With the theme of "There is always beauty here" and China National Geography, it launched an immersive time and space exploration tour in the sea pear garden beside the Jiuqu Bridge in the historic Yuyuan Garden. Many celebrities came to the scene in person. During this period, the new blockbuster series of "quality life" full bathroom space solutions debuted for the first time, attracting widespread attention in the industry.

From the idea of a beautiful space to the redefinition of the future trend of residential space, why did Hengjie's new product raise the market expectation when it first came out? The solution behind it may enlighten the current bathroom industry.

Cross border breaking

Join hands with national tourism IP to activate brand potential

"Erbin" out of the circle, "Zibo" into the "bake", "Tianshui Malatang", "Rongjiang" village super "... The dividend, potential, and magnetic force of tourism consumption stimulate new momentum of the domestic economy. In the spring of 2024, Hengjie and "Authoritative Travel Guide" China National Geography will join hands across the border. Under the theme of "There is always beauty here", together with Song Jia, the cultural and tourism ambassador of Damei Space, we will accurately step into the rhythm of the times, launch a series of activities under the hot topic of tourism, from the release of official concept films to the launch of the "May Day Travel Guide" for small and long vacations, As well as setting up the most beautiful space clock in box C in 5A scenic spot during the May Day holiday, it has become the focus of attention inside and outside the industry.

Under the upsurge of national tourism, Hengjie's cooperation with China National Geography is an era dialogue linking natural beauty and life beauty, which interprets the quality connotation from "big and beautiful space" to "life space". As an authority in the field of natural science, China National Geographic's in-depth exploration and record of "beautiful mountains and rivers" has inspired the public's infinite yearning for a better life. Hengjie, as a leading brand focusing on China's bathroom industry, is committed to implementing this pursuit of beauty to every detail of quality life.

This cooperation is an innovative move based on the common pursuit of a better space between the two sides, combining the brand and tourism culture closely, so that Hengjie can integrate its brand proposition into a broader scene narrative. "Hengjie is lucky to join hands with China National Geography, which is based on the commonness of both sides in pursuing a better space." Xie Weifan, chairman of Hengjie Group, said, "Hengjie has always been committed to creating a better life with high quality products and services. From grand and beautiful space, to humanistic space, and then to home space, we jointly endow more diversified and profound quality connotation to space. "

Through the Chinese national geographical landmark visual symbol - red C box, the box selects the natural posture and humanistic charm, including the beauty of the quality of Hengjie bathroom space, so that consumers can intuitively feel that Hengjie creates beautiful products in different spaces while enjoying the natural beauty. As Sun Ying, Vice President of China National Geographic Magazine, said in her speech: "The phrase 'there is always beauty here' represents a positive attitude towards life, which means that no matter when and where you are, you can always find and experience the beauty in life. It can be to follow China National Geographic to explore the beauty of China's ultimate landscape space, or to experience the beauty of the comfortable living space brought by perseverance."

It is worth mentioning that from May 11 to 13, the offline special exhibition "There is always beauty here" jointly created by the two sides made a stunning debut in the Yuyuan Garden, opening the sensory experience and becoming a hot city door The clocking point enables everyone who enters this space to deeply feel the beauty of the high-quality space created by Hengjie.

New products break the world

Redefining high-quality satellite space solutions

At the core of the press conference, the exploration tour of "There is always beauty here" was officially launched. Song Jia and photographer Cai Shi embarked on three "time and space tours". After experiencing the coastal scenery of Zhejiang Dongji Island, the cultural rhythm of Luoyang ancient city, and the natural mystery of Yunnan's rain avalanche, the three stations showed different geographical customs and climate characteristics, combined with the living characteristics of the tourists, This has given rise to the ever-changing demand for bathroom space. Guided by the need to meet customization, Hengjie's blockbuster new products - Ya Fanhua, Yue Yufeng and Hengjie Xingkong - three "quality life" full space solutions were officially unveiled in these unique situations.

With super intelligence to guide the future, the core connotation of Hengjie's quality life full bathroom space solution transcends the traditional customization boundary, so that "customization is more than customization", emphasizing "fit" as the soul of the solution. By providing finished products, simple customization, non-standard customization and other modes, we can efficiently respond to market demands. In addition, based on Hengjie's rich and diversified product matrix, it provides array style matching and function adaptive product clusters, flexibly adapts to users' personalized preferences, and makes the delivery space present a highly coordinated and unified "set" style aesthetic.

The "quality life" full bathroom space solution is customized and designed around the residential needs of different groups, among which, the elegant and colorful series, elegant and romantic, integrates beauty and accommodation, to meet the pursuit of single nobles for life aesthetics and ritual sense; Yue • Yufeng series is efficient in storage and compact in design to meet the storage challenges of a family of many people, making the busy family life more orderly; Hengjie Star series brings the beautiful scenery of mountains and rivers to the bathroom space of home stay, especially with the brand new flagship smart toilet R10, to provide a hygienic, healthy and intelligent quality bathroom experience for the journey.

At the press conference, Hengjie launched a number of new bathroom products that directly addressed the core needs of consumers. The intelligent toilet R10 breaks the water pressure limitation with the epoch-making double zero pressure system, realizes the personalized cleaning of the whole scene, and combines the stunning static flushing and constant temperature smooth cleaning 2.0 technology to bring quiet and constant temperature healthy cleaning enjoyment. The N8S wall mounted intelligent toilet, with its patented water tank free design, simplifies the installation process and realizes efficient silent flushing, reshaping the aesthetics and practicality of the bathroom space. T11 Zhizhen Flagship Shower Faucet With the temperature display intelligent adjustment and 400ml super large top spray design, the personalized bathing standard is upgraded. Its comprehensive scale inhibition and easy cleaning design ensure lasting as new key The knob is more convenient and safe. At the same time, Hengjie also knows that the newly upgraded flash 3.0 service, 24-hour remote worry elimination service and 1350 service system constitute a solid backing for the "quality life" full bathroom space solution, which guarantees consumers from design to maintenance in an all-round way.

The reason why the ideal residence can stimulate the imagination of Chinese people for thousands of years lies in the pursuit of space quality itself, and the resonance between the quality of residents and space quality. At the new product launch conference, Hengjie, together with the well-known domestic designer Liang Jinghua, created the luxury housing solution of "exploring beauty and cleaning", which integrated functional aesthetics into the brand value and the spiritual realm of the residents, and demonstrated the essence of high-level living.

The overall bathroom space has been deconstructed by modern simple design techniques line The change of light and shadow outlines the ritual and sense of order of daily washing, and extends the connection and depth of urban life and regional context. The integration of art into daily life is also inseparable from the deep cooperation of Hengjie's R&D, manufacturing, supply chain and service links, so that a higher level of quality life full bathroom space solutions can be easily implemented.

Since 2023, Hengjie Sanitary Ware has ushered in an important milestone of comprehensive brand upgrading, and has officially moved towards the "provider of quality life full sanitary space solutions". In 2024, Hengjie is focusing on a wider range of consumer groups with a broader vision, and accurately responding to the increasingly segmented and diversified demands of the market for sanitary ware quality. Through in-depth research on the living habits and preferences of different users, Hengjie is committed to introducing more innovative products and customized services in the new stage, leading the industry to explore the infinite possibilities of the whole bathroom space.

Trend pilotage

Forward looking vision, consolidate the position of industry leader

"Choosing quality is choosing life" is the brand proposition refined by Hengjie in the current transformation of the bathroom industry. Sun Ying, Vice President of China National Geographic Magazine, Liang Jinghua, a famous designer, and Taotian Group's Jiaxiang Life Camp at the forum of "2024 New Trend of a Better Home Life" of the new product launch pin Lu Shen, general manager of user operation, Hu Yanan, secretary-general of Housing Industry Branch of China Building Decoration Association, and Ruan Weihua, senior vice president of Hengjie Group, discussed the new connotation of quality life given by the change of consumer demand.

The pursuit of quality is divided into scenes, which are grand space, public space and residential space. The romance of mountains, rivers, lakes and seas in Chinese people's bones, and the pursuit of self meaning of the new generation jointly promote the climax of travel. From Dali, Erhai, to Jingdezhen, Internet natives continue to search for "spiritual homeland". The advance layout of public spaces such as airports, bookstores and home stays also gives Hengjie the advantage of starting first and entering first.

The change of population structure is also promoting the change of consumption demand of residential space. The changes in family structure such as the realization of self personalized consumption habits of Generation Z, the increase of the proportion of people living alone, and the deepening of the aging process have forced the industry to think about how to adapt the home space to the needs of different groups, and how to reflect the brand's humanistic care. At the balance point of efficiency and personalization, Hengjie broke the previous thinking inertia of modular combination products in the industry prospectively, brought about a consumption revolution in sanitary space solutions with the innovation of quality life full sanitary space solutions, and played a leading role in the industrial transformation and upgrading.

The new product release conference of "There is always beauty here" has attracted wide attention both inside and outside the industry. The quality life full sanitary space solution displayed by Hengjie Sanitary Ware deeply reflects the brand's persistent pursuit of quality and detailed insight into consumer demand. Taking this opportunity, Hengjie is steadily leading the bathroom industry to a new stage of development integrating technology, design and quality, opening a positive exploration of the unlimited possibilities of personalized and intelligent bathroom life in the future, and continuously contributing Hengjie wisdom to the quality life of Chinese families.