【 Building materials network 】In 2024, the home furnishing industry will continue to undergo a major reshuffle: on the one hand, the market with more monks and less porridge, the increasingly fierce price war, and the gradually sinking head brands will make a large number of home furnishing enterprises pin Businessmen fall into unprecedented pressure and difficulties; On the one hand, the introduction of favorable national policies and the continuous release of the demand for renovation of existing houses have also re stimulated the overall demand for home decoration and home furnishing in the new era, bringing vitality and opportunities to market development.

In the comprehensive environment, new changes in the market are elusive. Home furnishing dealers, according to the current market situation in their own regions, match reliable brand manufacturers for win-win development, which has become an important opportunity to adapt to the new era, survive and develop, and dig the gold market.

With the household industry entering the stock era from the increment era, how to win with professionalism and achieve stable growth in the adverse trend is the focus of Schneimann. In 2024, the industry will develop for more than 20 years. The whole company will continue to customize and iterate the strategic direction, spare no effort to launch a number of powerful policies, and empower dealers to win the market.

Launch national star activities

The whole customization of Schneimann helps new businesses to "ensure investment in opening"

On April 6, the opening activity of Hetian Sunnyman was worth 2.46 million yuan in total;

April 28, Jiang door The total single value of the opening activity of Sunniman is 2.8 million yuan;

On May 1, Bishan Shiniman's opening activity was worth 1.9 million yuan in total;

On May 2, the opening activity of Foshan Sunnyman was worth 2.1 million yuan in total;

The order amount of opening activities far exceeds the amount of franchise investment. So far, the national star activity has successfully enabled 4 franchise stores to achieve good results, which has become a key point for the whole Schneimann family to create market momentum for new businesses, make the first move in opening, and enhance business confidence key 。

The whole Soniman family customized national star activities

From Hai Qing, the spokesman of the Shiniman household brand, to Li Guolin, the officer of the brand's high net life experience, the whole Shiniman family customized and launched the national star activity. On the one hand, by leveraging the flow and popularity of actors and stars, the "high net life" will benefit the national household consumers, and establish the home pioneer image of the "high net brand" of Shiniman.

At the same time, through the national star activities, we can accurately reach users, enable the terminal to improve sales, and help the implementation and flowering of the customized "opening guarantee investment" policy of the whole company: we can precisely support new businesses to start with refined operation, and help the dealers of the company to stand out in the fierce market competition.

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The competition of home furnishing is fierce?

Schneimann's "7 Good Standards" Create Higher Value for Users

Customize from wardrobe From the whole house customization to the whole house customization to the whole case packaging, Sniman has always responded to the enterprise's endogenous growth needs and changes in the external business environment with a long-term strategy.

When the home furnishing industry entered a stage of intense competition, Shi Nieman took the lead in overall delivery, integrated the design and sales of the overall home furnishing space, integrated the research and development of all categories of supply, and truly realized the one-stop configuration of the whole household customization, leading the upgrading of the home furnishing industry.

In order to achieve the overall delivery, the whole customization and innovation of Schneimann put forward the "seven good standards" for home furnishing. Through the integration of good brand, good design, good environmental protection, good service, good quality, good delivery and good reputation, it can meet consumers' demands for healthy, environmentally friendly, calm, orderly, relaxed and pleasant home space, and create a high clean life for Chinese people.

01

A good brand is the absolute strength of the brand, which relies on the accumulation of more than 20 years of mature household customization experience of Schneimann, a 500000 ㎡ intelligent manufacturing base, nearly 2000 stores nationwide, and 10 years of company with the brand spokesperson Hai Qing;

02

Good design refers to the establishment of a database of 20000 real customer solutions, and the 1800 practical design team with rich experience to achieve a quick 3-minute whole case connection; As well as the industry's first "five steps of life" lifestyle that fits the whole life of Chinese people.

03

Good environmental protection is the brand gene that Sniman has always adhered to since its inception. The whole product series are far superior to the new national standard ENF environmental protection certification, reaching the safety standard of pregnancy and infant;

04

Good service, that is, from the perspective of value creation, the 23N system and six business models built by Schneimann with refined service thinking, and a complete set of standard processes from pre-sales to sales to after-sales through "ten ring service · happy home";

05

Good quality comes from the intelligent manufacturing strength of "Internet intelligent manufacturing", and the integration of design, order and production through digital system, and the strict selection of 50 high-quality suppliers around the world to comprehensively reshape product quality standards;

06

Good delivery means that Sniman, relying on 16 butler services and more than 2000 service outlets, quickly responds to customer demands and creates a dedicated "high clean new life" for global household users;

07

Good reputation comes from the trust and support of millions of families around the world; Through its high-quality products and six star services, SNM has successfully won praise from its customers.

Seniman's "Seven Good Standards"

The "seven good standards" of Sniman are not only the implementation of Sniman's business strategy, but also demonstrate the brand's determination to start from users and provide users with high-quality products and services at a higher standard. In addition, the whole customization company of Schneimann actively adapts to the changes in market demand, and fully implements strategic policies such as "opening guarantee investment" and "seven good standards". It has also successfully expanded more market space for enterprises and obtained performance returns.

As the home furnishing industry enters the era of stock, in order to further empower dealers to meet new challenges, in the future, the entire customization of Schneimann will continue to iterate policy measures, actively expand channels and resources, expand brand potential, and unite with dealers to win and benefit together.