【 Building materials network 】

In the morning light of Chongqing Jiangbei Airport on April 23, a new departure ceremony attracted many people's attention. The inaugural ceremony of the named aircraft of Zhepai Integrated Kitchen was successfully held here, marking another important step in the brand development of Zhepai. Mr. Yan Hongtao, General Manager of Zhejiang Electric Appliance, Mr. Jin Yunxiang, Marketing Director of Zhejiang Electric Appliance, Mr. Wang Zhiping, Huaxia Yunji (Chongqing) Culture Media Co., Ltd., and Meichang&Changxing Line Media Camp pin Ms. Wang Jianhong, the general manager, as well as representatives of Zhepai dealers and major media friends witnessed this exciting moment.

At the beginning of the launching ceremony, Mr. Yan Hongtao, General Manager of Zhepai Electric, delivered a passionate speech. He said, As a new generation of high-end kitchen appliance brand, Zhepai always sticks to its original intention and is committed to providing consumers with high-end, fashionable and professional kitchen life solutions. Since this year, Zhejiang School has played a set of precise and powerful "combination boxing" around the trend of marketing communication. According to the information acquisition habits of different consumer groups, Zhepai has launched multi-channel advertising to deliver brand information to more potential consumers. After landing on China's high-speed railway for many times last year, Zhepai launched brand communication on CCTV and aircraft media in succession, forming a comprehensive and multi-level marketing network.

Mr. Yan Hongtao particularly emphasized the importance of aviation media. He pointed out that aircraft, as the preferred mode of transportation for passengers to travel remotely, has an irreplaceable position. By naming the aircraft, Zhepai Integrated Kitchen can reach the target consumer groups more widely and further enhance brand awareness and influence. At the same time, the high-altitude environment of the aircraft media can also highlight the high-end tonality of the brand and enhance the brand image.

Yan Hongtao, General Manager of Zhejiang Electric Appliance

Then Ms. Wang Jianhong, General Manager of Media Marketing of Meichang Changxing Line, also addressed the conference. She said that the departure of Zhepai integrated kitchen stove aircraft symbolized the brand's efficiency, rapidity and infinite possibilities. This plane soaring in the cloud will carry the brand concept and product advantages of Zhejiang integrated stove, fly to a broader sky, and bring more consumers a high-quality life experience.

Wang Jianhong, General Manager of Media Marketing of Meichang&Changxing Line

Mr. Wang Zhiping from the Marketing Department of Huaxia Gathering (Chongqing) Culture Media Co., Ltd. also delivered a speech. He mentioned that with the business model of combining trunk and branch, Huaxia Airlines has effectively shortened the distance between the third and fourth tier cities and the trunk cities, and also shortened the distance between everyone and the good life. As a fashion high-end life supplier, the cooperation between Zhepai Integrated Kitchen and Huaxia Airlines is a perfect cross-border integration. He believed that with the help of Huaxia Airlines, Zhepai integrated stoves would be able to fly higher and farther, bringing more consumers a high-quality kitchen life experience.

Wang Zhiping, Marketing Department of Huaxia Yunji (Chongqing) Culture Media Co., Ltd

At the inaugural ceremony, the most eye-catching thing was the presentation of diversified media combinations in the cabin of the "Zhepai" aircraft. The brand elements and product information of Zhepai integrated cooker are meticulously displayed in eye-catching positions such as luggage rack, pillow towel and small table board. This immersive brand atmosphere creates a more intuitive sense of the unique charm and product advantages of Zhejiang style integrated stoves for passengers on the flight. In a closed cabin environment, The "island effect" of brand communication was highlighted, and the brand image and product information of Zhepai integrated cooker were more clearly conveyed to every passenger.

This inaugural ceremony is not only a grand event of brand communication, but also an affirmation of the brand strength and market position of Zhejiang Integrated Kitchen. As a new generation of high-end kitchen appliance brand, Zhepai integrated cooker has won the recognition and love of consumers with its excellent product performance and innovative marketing methods 。 Through cooperation with Huaxia Airlines, Zhepai Integrated Kitchen will further expand its brand influence, improve its market share, and bring more families a high-quality and efficient kitchen life experience.

With the departure of the "Zhepai" aircraft, the brand image of Zhepai Integrated Kitchen will spread to further places as the aircraft soars. In the future, Zhepai Integrated Kitchen will continue to stick to its original intention, continue to innovate and make breakthroughs, and provide consumers with more high-quality and efficient Kitchen appliances Products. At the same time, Zhepai will also actively seek cross-border cooperation with more excellent partners to jointly promote brand development and achieve a more brilliant future.

The inaugural ceremony came to a successful end, but the brand communication journey of Zhepai Integrated Kitchen is endless. We look forward to more brilliant achievements in the future development of Zhejiang style integrated stoves and more fashionable and beautiful kitchen life experiences for more families.