【 Building materials network 】 The green mountains meet the blue sea, and start the journey again on the peak; Banners gather heroes, lead by Mount Tai, and take the lead of the world. On April 21, 2024, "Mount Tai plasterboard Global Leader "Taishan Gypsum Global Leader Strategy Release Conference&2024 High end New Product Global * Launched in China Building door It was held grandly. Leaders of relevant industry associations, Taishan Gypsum pin Nearly 1000 people, including businessmen, engineers, home decorators, media friends and other partners, as well as senior leaders of Taishan Gypsum and leaders of regional companies, came to the conference to witness the new development, new glory, new brilliance and new picture of Taishan Gypsum in beautiful Xiamen, and jointly build a new coordinate for the global building materials industry.

In 53 years, Taishan Gypsum has become a benchmark for the development of the industry

Wang Baoxiang, executive vice president and secretary-general of China Building Decoration Materials Association, said in his speech that after 53 years of development, Taishan Gypsum has completed the transformation from a single gypsum mine enterprise to a leading enterprise in the global gypsum board industry, and has made important contributions to the development of the global gypsum board industry. He pointed out through analysis that Taishan gypsum has become a global leader in the gypsum board industry in terms of technology, quality, service, sales, green and low-carbon, which has important enlightenment and reference significance for the entire Chinese building decoration materials industry and is a benchmark force to promote the development of the industry.

Wang Baoxiang, Executive Vice President and Secretary General of China Building Decoration Materials Association, spoke highly of the strategic direction of Taishan gypsum board in his speech

Cui Xiaobo, director and general manager of the strategic consulting business line of Ipsos (China) Consulting Co., Ltd., interpreted the Research Report on China's Gypsum Board Market on the spot. The report points out that in 2023, Taishan gypsum will account for more than 50% of the overall Chinese gypsum board market and 53% of the high-end market, ranking first in the overall market and high-end market sales Faucet Stable position. On the user side, Taishan Gypsum has gone through the brand recognition and reputation period, and is favored by customers for its advantages such as excellent cost performance, meeting diverse needs, leading industrial technological innovation, practicing green low-carbon, and assuming corporate responsibility. It has successfully entered the brand loyalty period, and is considered by customers as the preferred brand for long-term and repeated cooperation. Its brand image recognition, reputation Loyalty is at the top of the industry.

Cui Xiaobo, director and general manager of the strategic consulting business line of Ipsos (China) Consulting Co., Ltd., said that the market share of Taishan Gypsum exceeded 50%, demonstrating its absolute leading position in the market

Continue to maintain strategic concentration, and Taishan Gypsum has achieved the position of global leader in many directions

At present, the gypsum board industry in the world's major economies has basically completed the construction of a high concentration of leading enterprises. The macro policy is expected to maintain an expansion trend, with an obvious trend of customer stratification and demand classification. In such an environment, Taishan Gypsum Chairman Management believes that the "three major projects", such as affordable housing construction, public infrastructure construction for both emergency and ordinary use, and urban village reconstruction, are expected to become important keys to stabilize the real estate market. Therefore, it is the inevitable pursuit of enterprise development to accurately address customer needs.

During the conference, the management chairman failed to be present in person. In his video speech, he kindly proposed that Taishan Gypsum would continue to work from three aspects of product power, brand power and innovation power in the future, grasp the core needs of users with innovative thinking, and open a differentiated competition pattern in the market segment. By creating "professional" products, we can ensure the product quality while taking into account the user experience to build product strength; Build brand strength through deep links to Taishan culture, full media communication matrix, product innovation, quality innovation, management innovation and service innovation; At the same time, we should innovate in four directions: product, system, model and brand, drive industrial innovation with scientific and technological innovation, build new competitive advantages with industrial upgrading, and create a new path for the development of quality productivity.

The Secretary of the Party Committee and General Manager of Beijing New Building Materials Co., Ltd. and the President of Taishan Gypsum Co., Ltd. mentioned in their speeches that the strategic direction of high-quality development should be used to lead the direction of new quality productivity

In his speech, Ren Li, Secretary of the Party Committee and General Manager of Taishan Gypsum, said that in the past 53 years, Taishan Gypsum has successfully achieved the leading position in high-end sales, global technology, production scale, brand influence, service ability and other dimensions. He pointed out that 2024 is the year when Taishan Gypsum blows the horn of "from a Chinese leader to a global leader" key One year, Taishan Gypsum will rely on technological innovation and product quality, strengthen the market strategy of "customer-centric", and explore the road of future development with "brand channel". In addition, Taishan Gypsum will help partners improve their service ability and market competitiveness and achieve common development through all-round empowerment such as technical support, marketing support and training support. As for the "leading" road of Taishan Gypsum, Ren Li, the general manager, said that he would transform the product power of Taishan Gypsum into competitiveness by adhering to green development and scientific and technological innovation, and transform the sales power into service power by formulating scientific sales strategies, adhering to brand promotion, and creating systematic sales models and benefits for customers, Constantly lead the high-quality development of gypsum board industry. In addition, Ren Li, the general manager, also pointed out that by the end of 2023, Taishan gypsum had obtained 1485 authorized patents, and developed "five firsts" in the industry, such as the technology of producing gypsum board with 100% industrial by-product gypsum, to build a model enterprise of circular economy.

Ren Li, Secretary of the Party Committee and General Manager of Taishan Gypsum, said that as a leader in the domestic gypsum board industry, Taishan Gypsum is actively participating in and distributing the international market while continuing to deepen the domestic market

Shi Shichao, deputy general manager of Changjiang Securities Research Institute and chief analyst of the building materials industry, said that in the next two to three years, the market space of the gypsum board industry may be about 17 billion, and in the medium term it may reach 20 billion. At the same time, with the increase of one-stop purchase demand and personalized demand of consumers, Taishan Gypsum, which has diversified products and its products have begun to transform from industrial attributes to consumer attributes, will have great prospects.

Shi Shichao, Deputy General Manager of Changjiang Securities Research Institute and Chief Analyst of Building Materials Industry, said that the data showed that Taishan gypsum would have great potential in the stock market

"Use Taishan to ensure safety", master planner Zhang Mowen's keynote speech escorts the development of Taishan gypsum

Zhang Mowen, the founder and chairman of Zhang Mowen Planning Group, as the manager of the whole brand case of Taishan Gypsum, brought a heavy keynote speech titled "China's Gypsum, China's Taishan, China's Leading the World". He proposed that Taishan Gypsum needs ten indicators, namely, far ahead manufacturing capacity, scientific and technological capacity, sales capacity, service capacity, management capacity, environmental protection capacity, brand capacity, strategic capacity, quality capacity and innovation capacity, to help Taishan Gypsum become a leader in China and the world. Zhang Mowen pointed out that in the future, Taishan Gypsum needs to achieve better development by improving its service ability, brand tension and dealer satisfaction. In addition, Zhang Mowen also explained to the guests on the scene the important role and value of five sentences: "China's super first-line high-end gypsum board", "high-end gypsum board, named Taishan", "every two high-end gypsum boards sold in China, one is Taishan", "using Taishan to ensure safety" and "Taishan gypsum board, the global leader", It caused a strong response and high resonance.

China's top planning expert, Zhang Mowen, founder and chairman of Zhang Mowen Planning Group, firmly believes that Taishan Gypsum leads the world and injects strong confidence into the on-site guests

Finally, from the perspective of professional whole case marketing, Zhang Mowen also proposed 10 suggestions for Taishan Gypsum to show the global leader of Taishan Gypsum with news power, maintain the speed and enthusiasm of agents to make money and never stop, and create the annual superstar sales champion of the sensational industry, so as to enable the future development of Taishan Gypsum strongly. In recent years, Zhang Mowen's Chinese characteristic brand whole case planning service tailored for Taishan Gypsum has been highly recognized and praised by Taishan Gypsum. For this reason, Taishan Gypsum specially awarded Zhang Mowen the honorary award of "Taishan Golden Brick Brand Strategy Whole Case Achievement Award" at the conference. We look forward to continued cooperation and new articles in the future.

The new product "Taishan Phoenix High Setting Pattern Board ANIVIA" is a global product. The unique positioning brings the market determination to win

The research and development of new products comes from the new demand of the market. The world famous "Taishan Phoenix High Setting Pattern Board ANIVIA" has been highly recognized by dealers. There are 4 new products in this series, including the green and environmental friendly Aenevia Class A noncombustible partition wall high setting pattern board with the characteristics of incombustible, formaldehyde free and easy to clean; With silver ion antibacterial agent inside, Anivia medical special high setting pattern board with long-term antibacterial, mildew proof and anti-virus effects; Anivia Class A incombustible high set pattern board with strong decorative and high-pressure decorative fire resistance; Environmentally friendly, pollution-free, ready to install, ready to live, new high-end partition facing one-piece board, Anivia GFH multi-function high setting pattern board, suitable for commercial, production, medical, experimental, catering, living, office and other scenes, can fully meet the personalized needs of users. Zhang Chunfan, the chief R&D engineer of Shenzhen Lonson Packaged Technology Co., Ltd., explained the new products to the guests at the scene, made professional interpretations on the fire resistance, practicality, green environmental protection and other performances of the new products from the technical level, and injected a boost into the release of the new products at the conference. The on-site dealers have been consulting and negotiating in the product exhibition area.

Zhang Chunfan, the chief R&D engineer of Shenzhen Lonson Packaging Technology Co., Ltd., interpreted the core competitiveness of the new Taishan Phoenix high setting pattern board on the spot

At the same time, Taishan Phoenix's brand name, category name, advertising slogan and other series positioning were also released on the site. The brand positioning of "global luxury grade high definition pattern board" and the emotional positioning of "using Phoenix, more prosperous" were widely recognized, helping Taishan Gypsum to break the marketing boundary in 2024 at the brand level and write a legend of performance growth.

Leading high-end home decoration, Taishan gypsum dual brand operation mode enables green quality life

In recent years, China's home decoration market has always maintained a steady growth trend, despite the repeated epidemic, depressed real estate market, weak terminal consumption and other overlapping factors. Wang Yong, Deputy General Manager of Marketing and General Manager of Marketing Department of Taishan Gypsum Co., Ltd., said that Taishan Gypsum implements the strategy of walking on multiple legs in terms of channels, tooling and home decoration, uses the operation mode of dual high-end brands to meet the needs of different consumers, launches the world's top fashion design brand Yiweina Lianfa, and redefines gypsum board, natural high base plate, and special high fixed plate for villa and mansion decoration. By means of technological innovation, cultural empowerment and other means, we will create innovative and differentiated home decoration products, system supporting home decoration products, special home decoration boards for wet areas and other subdivision home decoration products, and comprehensively build product strength.

Wang Yong, Deputy General Manager of Marketing and General Manager of Marketing Department of Taishan Gypsum Co., Ltd., interpreted the unique advantages of 11 levels of Taishan Gypsum leading high-end home decoration on the spot

In addition to the product level, General Manager Wang Yong also introduced that Taishan Gypsum can fully empower home decorators in terms of multi-dimensional publicity, exclusive agency system, professional home decoration service team and other aspects. Both sides work together to brighten the warm background of home decoration and build an ideal living model.

Taking customers as the center, writing the splendid chapter of Taishan gypsum with a sense of grand ceremony

At the conference site, the wonderful and diverse ritual links pushed the conference atmosphere to a climax, and also demonstrated the extraordinary achievements and humanistic feelings of Taishan Gypsum from various angles. First of all, 21 leaders, guests and Taishan family brought a touching poem to recite "There is a Mountain", presented the 53 year development of Taishan gypsum, and vividly interpreted the spirit of "Taishan".

In the scroll show, which was jointly participated by the special guests, cooperative customers and partners of Taishan Gypsum, 53 guests came on the stage together and signed solemnly on the giant scroll of "witnessing miracles leading the world", witnessing the arrival of the global era of Taishan Gypsum.

After that, 10 toolmakers, 10 home decorators, 10 designers and 10 media representatives came onto the stage in turn, respectively from their own perspective, to send a heartfelt congratulation to Taishan Gypsum's successful promotion to the global leader. There is also a Taishan BRICS award session, where the "Top 20 Outstanding Distributors Achievement Award of Taishan BRICS", "Outstanding Distributors Achievement Award of Taishan BRICS", "Outstanding Strategic Cooperation Achievement Award of Taishan BRICS", "Outstanding Home Decoration Customer Achievement Award of Taishan BRICS", "Outstanding Media Cooperation Achievement Award of Taishan BRICS" "Taishan Brics Outstanding Consultant Achievement Award", "Taishan Brics Brand Strategy Achievement Award" and other awards share the glorious moment of Taishan gypsum with everyone.

The most exciting part was the launch ceremony of Taishan Gypsum's global globalization strategy, which was attended by Zhang Jing, deputy secretary of the Party Committee, director and chairman of the trade union of Beixin Building Materials, Ren Li, secretary of the Party Committee and general manager of Taishan Gypsum, and other seven leaders. After the countdown of 5 seconds, a giant ship "Taishan Gypsum" was carved by laser on the big screen, Surrounding the venue under the gaze of all the guests, we solemnly announced that Taishan Gypsum would ride the wind and waves to create another glory as a global leader!

At the same time, Taishan Gypsum also announced the release of the White Paper of the Global Leader of Taishan Gypsum Board on the spot, and held the launching ceremony for the new book "China * One Board, Global * One Board - Record of the Development of Taishan Gypsum Going Global" on the spot, presenting the arrival of a new era of Taishan Gypsum from leading China to leading the world. In the new era and new journey, the marketing oath of Tarzan Gypsum 2024 Leading Buda was solemnly held on the scene, and the marketing officers expressed their determination to lead the world with a sonorous oath.

epilogue

The Taishan Gypsum Global Leader Strategy Release Conference and the 2024 High end New Product Global Development Conference demonstrated to the whole society that Taishan Gypsum, as a backbone enterprise under the China Building Materials Group, one of the world's top 500 enterprises, always adheres to the corporate emotional culture of "using Taishan to ensure safety", and adheres to the corporate mission of "providing high-end gypsum boards for high-end projects and high-end home decoration", Adhere to the core value of "quality service is more important than Taishan", and move forward from a national leader to a global leader. In the future, Taishan Gypsum will not forget its original intention, forge ahead, and continue to contribute to the development of China's building materials industry.

Taishan Gypsum, the global leader, will continue to maintain strategic concentration in the future, pool great efforts and create a new legend of the times. In recent years, even under the very severe operating situation of the whole industry, Taishan Gypsum can still achieve a growth against the trend, successfully promote its top tier brand, and lead China and the world. After the meeting, leaders of Taishan gypsum enterprises and brand operator Zhang Mowen jointly held a press conference, accepted questions from media reporters, decrypted the management, strategy, technology, products, culture and other passwords of Taishan gypsum in detail, and once again interpreted the unquestionable strength of Taishan gypsum as a leader.

This is a market trend conference. The analysis of many professional data and the prediction of experts all express the potential of Taishan gypsum to lead the world. At the same time, this is also a conference that makes dealers, partners and Taishan gypsum employees firmly confident. Taishan Gypsum, a towering ship, has already set sail with full firepower. We believe that Taishan Gypsum will continue to lead the world in the future!