【 Building materials network 】In 2023, Carpoly Artistic coating It puts forward the category value [in the plane, beyond the ordinary], and conveys the brand positioning of [leading, also leading] to the market and consumers.

At the beginning of 2024, Carpoly Art coating Brand image upgrade release. Starting from the brand positioning and category value of Carpoly Art Coatings, the change and overall system upgrade of logo, super symbol, brand main vision, brand color, application extension and other aspects.

(upper: new logo; lower: super symbol)

In March, the new brand image of Carpoly Art Coatings was launched in Beijing, bringing a more intuitive and profound experience to the market and consumers.

At the press conference pin Businessmen, potential customers, designers and media friends gathered here to witness the magnificent upgrade and transformation of Garberry Art Coatings.

Mr. Shi Yisen, Deputy General Manager of Carpoly Full Decoration Products Business Department, introduced the specific content of the brand image upgrade of Carpoly Art Coatings.

(▲ Shi Yisen, Deputy General Manager of Carpoly Decoration Products Business Department)

(▲ President Shi was interviewed by the media)

CA RPOLY

two thousand and twenty-four

Supersymbol

Innovation in inheritance

In symbols

Insight into opportunities and future

The super symbol of Carpoly Art Paint symbolizes a fan door ——A door of wisdom that opens insight into business opportunities, and a door of innovation that leads the future trend. Through this door, we not only explore unlimited possibilities, but also describe a new chapter of unlimited business opportunities at the intersection of art and innovation.

CARPOLY

two thousand and twenty-four

New KV

"Confident and elegant choice"

This is the communication strategy between Carpoly Art Paint and consumers

Brand image is not only about products, but also about feelings and experiences. Through the image of "confident and elegant choice", Carpoly has established emotional ties with consumers, so that consumers can feel that the choice of Carpoly's products is not only to buy paint, but also to choose a positive and tasteful lifestyle and attitude.

CARPOLY

two thousand and twenty-four

New SI

Inadvertently looking back

Has been deeply imprinted on the mind

Unique differentiation of pioneers

10 meters away, brands and products have come into sight

From the space, we can feel a more profound and charming artistic conception, that is, on a wall surface, we can use very ordinary decorative materials to create a living space that allows us to transcend the ordinary, which is a transcendence of material and a pursuit of spirit.

After the new brand image of Carpoly Art Coatings has been upgraded, it will gradually upgrade its stores across the country.

This brand image upgrade release is a visual upgrade and an important measure to strengthen the market and consumers' awareness of the brand positioning and category value of Carpoly Art Coatings.

Through the landing and practical application of a new image, it conveys confidence and elegant brand tonality to consumers. As time goes by, our original intention remains unchanged. In the future, we will keep the attitude of being a pioneer and always be in the forefront.