【 Building materials network 】"The innovation of kitchen appliances should return to the essence of consumption, not only to solve the functional pain points of consumers, but also to solve their emotional pain points and health pain points." On March 12, at the 2024 high-end ecological summit of "Clean the Future" of VATTI, Pan Yejiang, chairman and president of VATTI, stressed in his speech that only by following the principle of "altruism" can the industry and enterprises achieve high-quality development.

Pan Yejiang also introduced two value fulcrums of Vantage's "good cleaning" strategy, namely, "white technology" of pragmatism and "clean fashion" of soothing body and mind. "White technology" requires products to reject the meaningless "arms race" and return to the essence of serving people's life from the core value demand of people; "Clean fashion" requires meeting the health needs of consumers, while realizing "home integration", and satisfying the aesthetic taste of consumers from the aesthetic and fashion dimensions.

At the activity site, Professor Wu Jixiang, a professor of Shanghai Jiaotong University, an expert in the air purification industry, and known as the "first person in China in air purification", brought some thoughts on building a healthy living environment. Professor Wu Jixiang pointed out that "a healthy living environment is, first of all, breathing safety and health." He introduced indoor air pollution, especially PM2.5 containing polycyclic aromatic hydrocarbons, which is a long-term and invisible hazard to health, in combination with many authoritative views. A variety of pollutants contained in kitchen lampblack are easy to induce cancer, lung disease, cardiovascular and cerebrovascular diseases, etc.

Famous architect Qing Shan Zhou Ping introduced his future kitchen from the perspective of space design: clean, good-looking, and socially valuable. In his opinion, the future life should be "breaking the traditional space boundary", "subtractive design" and "five sense design".

At the Vantage "To Clean the Future" Salon Forum, the deputy editor in chief of China Home Appliance Network, CH EAA Liu Ying, the manager of "Free Life" and a senior household appliance media person, Cui Stein, the home furnishing blogger, Bao Mengqi, the head of Xiaobang's commercial middle platform, and Jiang Xunqian, the food blogger (September), jointly imagined a new generation of ideal kitchen. Tristan believes that "kitchens need to be cleaner, quieter, smarter and more integrated into the household style." September said that the kitchens that young people like should have both functions and aesthetics, and Vantage's "clean kitchen" is a very appropriate definition.

Bao Mengqi demonstrated with many data that "health is the first concern of contemporary young people for home decoration and home environment". She pointed out that the kitchen environment is closely related to people's health, and improving the kitchen space environment requires good ventilation, air purification equipment (fresh air system), and convenient cleaning conditions.

At the end of the activity, Pan Yejiang and the participants launched the "Vantage Clean Kitchen Strategy".

An industry participant told the reporter that the summit sent a positive signal to the industry. At present, the industry has entered the era of stock competition. The "clean kitchen" anchored by Vantage has obvious differentiation advantages, and is expected to become a new benchmark for high-end transformation of the industry.