【 Building materials network 】From February 25 to 28, "dare to reach the peak" will enjoy Yu'an in 2024 doors and windows through pin The Marketing Strategy Summit was held in Foshan, Guangdong. Enjoy Yu'an Gate window Mr. Huang Qiusheng, the chairman of the board of directors, led all the staff of the company and dealers from all over the country to attend the summit.
▲ Group photo of all staff
At the beginning of the summit, Mr. Huang first sent New Year greetings to dealers across the country, and expressed warm welcome and heartfelt thanks for the arrival of his family.
Later, Mr. Huang shared the development trend of Xiangyu'an Doors and Windows 2024 with dealers across the country, and hoped that his family would continue to support the development of Xiangyu'an, change their thinking, and meet all challenges with 100 times confidence!
▲ Chairman Huang Qiusheng delivers a speech to the conference
As the first event of the New Year, the Summit of Enjoying Yu'an Doors and Windows has received unprecedented attention from the industry and dealers across the country. It is believed that the 2024 Summit will establish an important milestone for the 19th year of development of Enjoying Yu'an.
▲ Summit site
▲ Ms. Lin Lifang, Chief Financial Officer of Enjoying Yu'an Doors and Windows, attended the summit
Peak/meeting/return/visit
Dare enough to climb the peak and gather strength to rush together
Goal · perseverance
2024 Annual Strategic Plan Release
Dare enough is our strategic pattern, and the summit is the result we want to achieve. Mr. Liu Yuxuan, Deputy General Manager of Marketing of Xiangyu'an Doors and Windows, explained the 2024 annual marketing strategic plan to dealers. There are goals, methods, steps, clear blueprints, and the future is the peak of the strong!
▲ Mr. Liu Yuxuan, Vice President of Marketing, gave a presentation on marketing strategy planning
Strategic alliance, an important pass for the development of Yu'an Doors and Windows in 2024 key The establishment of strategic alliance will be more conducive to the brand to realize resource sharing and lead the terminal stores to break the situation. In the future, Xiang Yu'an expects to cooperate with more cross-border resources to enable terminal performance growth together.
▲ Strategic cooperation signing ceremony
Brand · road to peak
Brand Day and launch of new product system
Brand culture is a process from recognition, to familiarity, to recognition, to sublimation. At the summit, Mr. Huang announced on the spot that December 12 would be the brand carnival day for enjoying Yu'an doors and windows, a festival exclusively for people enjoying Yu'an.
▲ Enjoy the daily release of Yu'an doors and windows brand
▲ Guo Shaoxia, CEO of Yipintang Brand Innovation Business Department, explained the brand culture of Yu'an Doors and Windows
2024 Xiangyu'an Doors and Windows has made a major adjustment to the product architecture. The new architecture and new products will be another bold attempt of Xiangyu'an Doors and Windows in product innovation and regional market, and will also build a new model of better life for more consumers.
▲ Product manager Lai Lijuan explains the product matrix
Upward, reaching the peak
Real battle communication of star tutors
At this summit, Xiang Yu'an Doors and Windows specially invited two star tutors from the door and window industry, Li Wanhao, the founder of innovative marketing of Yipintang, and Zhao Yiming, the founder of Mingjian Planning, to carry out a top-notch practical training for dealers across the country.
▲ Course site
Li Wanhao, the founder of Yipintang innovative marketing, explained how to counter attack the terminal and help stores solve traffic problems and help terminal performance breakthrough by creating brand differentiated contacts and new door and window marketing models.
▲ Li Wanhao, the founder of innovative marketing of Elite, came to give lectures on the spot
With the transformation and upgrading of consumption, the business model of terminal stores will also change dramatically. Teacher Zhao Yiming, founder of Mingjian Planning, brought the training content of Multi store Mode 4.0 to dealers across the country, which is intended to help terminal stores link to new business models.
▲ Teacher Zhao Yiming, founder of Mingjian Planning, visited the site for teaching
At this summit, Xiangyu'an Doors and Windows also invited golden lecturers and strategic partners to give dealers a full range of empowerment explanations, and realized performance multiplication through store operation mode, channel building and tool assistance.
▲ Huang Weidong, Deputy Director of Marketing Branch, gives lectures on the spot
▲ Liu Youchu, President of Mingjian Planning, came to give a lecture
▲ Qingyang, the chief marketing consultant of Kujiale, came to the site to give lectures
▲ Ai Guangbo, the agent of Simmons China, came to give lectures on the spot
Companion · Glory Coronation
Enjoy the family feast of Yu'an doors and windows
On the evening of the 27th, the family feast of Xiang Yu'an Doors and Windows was held, and dealers all over the country gathered together. On this grand day, they thanked every family member with good wine and delicious food for their wholehearted efforts in the past year.
▲ Enjoy the family feast of Yu'an doors and windows
The first original micro film Companion, which is expected by many people, premiered on the spot from 2006 to 2024, from Yu'an to enjoy Yu'an. Enjoy Yu'an accompanies dealers and users, crossing every mountain and valley, never giving up, always staying around, and we will continue to accompany each other in the future to achieve glory!
▲ Enjoy the on-site release of original micro film of Yu'an Doors and Windows
Enjoying the remarkable achievements of Yu'an Doors and Windows can not be separated from the support and trust of dealers. At the thank-you dinner, the "Annual Emerging Award", "Best Store Image Award", "Outstanding Distributor Award", "Top Ten Gold Medal Distributor Award", "Outstanding Merit Award", "Best Strategic Partner" and other major awards were announced one by one to commend the leaders in the struggle process.
▲ Award Ceremony
Departure · Meet the Future Summit
315 Launching ceremony
On the morning of the 28th, the launching ceremony of the 315 activity of Enjoying Yu'an Doors and Windows kicked off. Mr. Wang Hongli, General Manager of Oneness Education, guided the stores to improve the service experience of consumers through the nine processes of store sales, and wished everyone a complete victory in the 315 marketing campaign!
▲ Mr. Wang Hongli, General Manager of Oneness Education, came to give lectures
Huang Weidong, Deputy Director of Marketing Branch of Xiangyu'an Doors and Windows, led the family members of dealers across the country to read out the oath with full fighting spirit. He hoped that the family members would unite as one, integrate the contents learned at the summit with the fastest speed, meet the challenges of the new year, and usher in the success of the whole performance.
▲ Mr. Liu Yuxuan, Vice President of Marketing, delivered a speech at the conference
▲ Huang Weidong, Deputy Director of Marketing Branch, leads the dealers to swear
▲ Site of kick-off meeting
The courage to enjoy Yu'an doors and windows is a kind of courage, but also a kind of strategy. It is brave enough to reach the peak. The 2024 Marketing Strategy Summit for dealers of Yu'an Doors and Windows will be a complete success. We will work together to seek development and take advantage of the momentum to climb the summit!
Window building wealth wins in enjoying Yu'an
China's investment attraction is opening up
Looking forward to going to trillions of blue oceans with you
YOOAN Xiangyu'an Doors and Windows, founded in 2006, is a subsidiary of Foshan Xiangmeiju Home Technology Co., Ltd. focusing on high-end Aluminium alloy door , window Sun room Our brand has become a favorite choice with its high values such as door and window mute system, door and window system solutions, and modern aesthetic design of doors and windows.