【 Building materials network 】 For more than 20 years, DOMOTEX asia Always actively innovate, constantly open up new channels for the industry, and assist enterprises to achieve business growth. Today, DOMOTEX asia It is not only an annual event focused by the global flooring industry, but also a one-stop procurement service for engineering, design, application and other end buyers, such as building industrialization, six dimensional integration of space, integration of software and decoration, and interior decoration industrialization, to help the industry develop in high quality.

focusing Brand, hole Inspection future! This time DOMOTEX asia hand in hand Building materials network with "Big Brand · Pilot" as the theme ， Initiate the brand exchange plan of the flooring industry, through dialogue with high-quality brands and interviews with corporate leaders, explore the new development of the flooring industry from the direction of brand stories, market trend development, future planning, etc.

In this issue, in-depth visit to Sofia ·Wall ground integration | space customization brand, talk to Sophia · Wall ground integration | Yao Wupeng, market leader of space customization.

Sophia · Wall and Ground Integration | Yao Wupeng, Market Leader of Space Customization

Sophia ·What is the background of the integration of wall and ground | space customization?

Sophia ·Wall ground integration | space customization is a joint venture between Sophia Home and creative players, which is promoted by Sophia Home“ All channels, multi brands and all categories ”It is an important business module for the implementation and layout of the big household strategy. Wallboard floor It is its core category. Relying on the powerful supply chain system and super strong delivery system of Sophia Home Furnishing Group, Sophia Wall Ground Integration | Space Customization integrates customized cabinets and customization cupboard 、 furniture Full package products required for home decoration, such as home products, ceramic tiles and sanitary ware, provide users with "full case design" Complete in the whole house The "whole case delivery" products and services make it easy for home decoration users to install a comfortable home.

Leading the trend of full packaging and exceeding user expectations

Looking at the entire household building materials industry, almost all single product enterprises are coincidentally developing into multiple categories, and have entered the integrated circuit, showing The lively scene of "I like to see the thousand waves of rice and beans, and the heroes everywhere are dying". The root cause of this scene: the user's consumption habits have undergone tremendous changes, especially the new generation of consumers are no longer willing to run around for decoration, and the voice of one-stop integrated home decoration solutions is rising. Moreover, after the epidemic, consumers have higher requirements for the quality of home decoration, not only for online appearance, but also for good quality, and more comfortable sense of destination. In the opinion of President Yao, full decoration has become an urgent demand of consumers. Based on this, Sofia Space Customization quickly entered the full decoration track, and deeply understood the user's demand for upgrading from "one-stop house decoration" to "package home decoration".

"'Integrated design × one-stop matching × Package delivery ’It is the service mode of Sofia · Space Customization, and "giving you a more beautiful, better and more comfortable home" is the ultimate goal of Sofia · Space Customization. President Yao said: "The emergence of full packaging is the inevitable result of the transformation and upgrading of enterprises forced by the demand side, and is also conducive to promoting the healthy and orderly development of the entire industry to a higher form."

As we all know, Sophia is the leading brand in the customization industry, and the customized cabinet category is its core category. For building materials enterprises that want to develop into large integrated furniture, customized products will be the challenge for their development towards integrated racetrack. Sophia ·The space customization takes advantage of Sophia's unique delivery advantages of customized cabinets and customized cabinets, focuses on wallboard and floor products, and gathers all kinds of products needed for decoration, completing the construction of the whole space product system. It is worth mentioning that in order to achieve a more comfortable user experience, Sofia Space has launched products favored by users in the face of the entire domestic and international markets.

In Sofia ·The positioning of space customization is medium, high and luxurious S PC Shijing series Log In the three series of wallboards, namely forest series and solid wood carving series, President Yao introduced SPC The reason why stone crystal wallboard is popular: high appearance, warm body feeling; Italian thin paste, more space saving; Convenient installation, fast installation and time saving; Waterproof, moisture-proof, mildew proof, easy to clean, can be used in various spaces including toilets and kitchens; The performance of shaping modeling is strong. It can be easily cut and shaped, and can also be made into various processes such as right angle bending, internal and external arc.

Sophia ·The space customization inherits Sophia's extremely demanding hard core style of environmental protection, SPC rock crystal Weatherboarding Super environmental protection performance without formaldehyde addition, which can be installed and lived immediately. Especially for the application scenario of old house renovation, SPC The construction of stone crystal dado does not need to wall The basement is demolished, which greatly saves labor costs and greatly reduces decoration waste, and SPC The stone crystal wallboard is constructed by dry method to ensure that the construction site is clean and the original facilities and supplies will not be damaged.

Therefore, for Sophia ·As far as space customization is concerned, putting on a "more beautiful, better and more comfortable home" for customers is not just a slogan. At present, almost all customers will voluntarily introduce their relatives and friends to choose Sofia Space for customization.

Design driven, customized and comfortable space

President Yao He said in an interview that, As a member of the household building materials industry, he has also been paying close attention to the DOMOTEX Exhibition, in recent years DOMOTEX The way of holding exhibitions is also constantly innovating and changing. two 023 Sophia ·Space customization participation DOMOTEX The exhibition participated in this grand event just because the sponsor had the theme of "six in one" and the initiative of "Six in one Trend Release of Interior Space", which is highly consistent with the positioning of Sophia · Space Customization.

"Sophia · space customization and single building materials and launch door The underlying logic of customized enterprise business such as wall cabinet integration and top wall cabinet integration is quite different. " President Yao said, "Sophia Space Customization is based on meeting the needs of users' 'laziness' rather than the departmentalism of the enterprise's product supply capacity. The value proposition of Sophia Space Customization is to have space before products". Therefore, it is not difficult to imagine that the core driver of Sofia · Space Customization business is design, and the focus of design is how to perfectly combine the functional needs of space, visual aesthetic needs and psychological perception needs.

In short, Sophia ·Space customization is not simple product stacking in the traditional sense, but creative satisfaction based on the home characteristics of the new generation of consumer groups, such as functional design such as the integration of guest and meal, guest and yang, multi-function living room, etc; Secondly, it is to de stylize the color formula design, refine the design theme and design the color formula according to the user's family demographic structure, age structure, occupational background, etc., to meet the user's visual aesthetic needs; In addition, in terms of psychological demands, supporting designs are designed for users' living habits, such as Bomao space, E-sports space, and rest space, so that the space and residents can achieve the resonance of atmosphere and mind, and users can have an immersive comfortable experience.

Build up product chain Service chain   Focus on renovation of old houses

President Yao stressed that Sophia ·The main business direction of space customization is old house renovation. At present, Sophia Space Customization has assembled a very complete product system suitable for old house renovation business. According to President Yao, the renovation of old houses is a business that ordinary home decoration companies are reluctant to do. The core reason is that the old house renovation process is relatively complex, and the labor cost is at least much higher than that of the new house renovation business. In the case of highly transparent material costs, the profit space is extremely limited.

The market for renovation of old houses is very large, and it is also bound to be the next arena of competition in the home building materials industry. However, for the business form of old house renovation, it is far from enough to provide conventional products or simple construction services. It must be supported by a complete set of product systems suitable for old house renovation and a complete set of service chains of design, logistics, construction processes and methods, and perfect connection between products and products. In short, the business logic of old house renovation must be "Product chain The service chain is highly engaged. The integration of door and wall cabinets and top wall cabinets is a typical feature of the product chain; The ability of the service chain is highly tested by environmental protection and fast installation, construction methods, perfect connection between products, and time-saving and labor saving.

While visiting the exhibition hall, the reporter saw that Sophia, which is highly suitable for the renovation of old houses SPC In the process of old renovation of stone crystal wallboard, the old ceramic tile and wallpaper Wallcovering 、 coating The complete construction method standard of the basement, and the service display of design service process, Italian thin paste, wall hanging system, right angle bending, internal and external arc modeling, and collection of closing details also fully illustrate Sophia ·The space customization has been fully prepared for the old house renovation market. Yao general name: Sophia Space Customization has conquered the "product chain" for the old house renovation market After the establishment of the "service chain" system, businesses such as new house decoration, hardcover upgrading, and local reconstruction are naturally determined to win.

President Yao said that Sophia ·Space customization is willing to work together with peers to improve and jointly promote the continuous upgrading of the industry; They are also very willing to make continuous changes and provide technology and information exchange for the industry DOMOTEX The in-depth cooperation of exhibition platforms, such as, will continue to bring more personalized space customization solutions with texture, design, temperature, health and environmental protection to consumers, so that people can easily live in a more beautiful, better and more comfortable space.