【 Building materials network 】

December 18, Zhanchen furniture The cloud investment promotion live broadcast activity of Qida South China and overseas (Vietnam, Thailand) was successfully held. Zhanchen New Material Zhuhai Factory/Zhanchen Vietnam/Zhanchen Thailand General Manager Mr. Li Xushan, Zhanchen New Material Camp pin Mr. Yang Qiugui, Deputy General Manager, Mr. Wang Bo, Executive Deputy General Manager of Vietnam Zhanchen/Thailand Zhanchen, Zhuhai Factory / Vietnam Zhanchen/ Thailand Zhanchen Mr. Liu Feng, Assistant General Manager, and Mr. Zheng Haibing, Marketing Director of Zhuhai Factory, gathered with Yun, a friend in the live broadcast room （ Vietnam, Thailand ） Furniture paint development planning and investment promotion policy were shared.

In this live broadcast, the presenter led the audience to immerse in Zhuhai 4.0 modern smart factory, and three colleagues introduced the advanced equipment of the factory in detail. along with camera lens Back in the studio, 5 guests gathered around Greater South China and overseas （ Vietnam, Thailand ） Regional topics such as "brand empowerment, service advantages, overseas markets, technology research and development, and development planning" were shared. The broadcast room attracted 1.6w People watch it.

12.18 Zhanchen Furniture Paint Cloud Investment Promotion Live Broadcast Video Replay

(Long press the picture, identify the QR code, and watch the video)

1、 Enter the factory

Zhuhai Factory

Zhuhai Factory was completed and put into operation in 2018, with products covering furniture coating , decoration coating Architectural coatings , industrial coatings and an adhesive Five kinds, covering an area of about 90000 square meters , Investment 800 million yuan Is one of the most large-scale and advanced intelligent chemical plants in China's coating industry Industry 4.0 Strategic objectives are planned, and the annual production capacity reaches 210000 tons 。  

Automatic control room

The automation control room of Zhanchen New Material Zhuhai Plant is the core of the production process, which adopts advanced Industry 4.0 technology, and integrates SAP MES、Batch、DCS、 SIS And other systems, realizing the automatic control of the production process. At the same time, it also realizes the information integration of financial system, production and supply system, marketing system, security assurance system and other aspects. Through all kinds of measuring instruments and data remote transmission, the production process can be fully controlled and monitored. The automation control room of Zhanchen New Material Zhuhai Plant is committed to achieving the goal of "mechanized personnel replacement, automation personnel reduction, intelligent unmanned", continuous innovation and improvement, and providing strong support for enterprise development.

Resin production workshop

The resin production workshop of Zhanchen New Material Zhuhai Plant focuses on polymer synthesis technology, mainly producing water-based resins and UV UV curable resin 、 alkyd resin 、 polyurethane curing agent And other core raw materials. The workshop adopts automatic control system to realize remote control of feeding, synthetic reaction, dilution, packaging and other links to ensure the stability of product quality. At the same time, airtight The Conduit The conveying and automatic metering equipment not only improves the production efficiency, but also reduces the labor intensity of employees and the emission of organic volatile matter (VOC). It has made remarkable achievements in production automation and environmental protection, demonstrating the people-oriented business philosophy of Zhanchen.

Waterborne paint Production workshop

The water-based paint production workshop of Zhanchen New Material Zhuhai Plant is a highly automated workshop based on three-dimensional structure. Through the perfect integration of automation equipment and information system, the comprehensive automation of production and packaging is realized. workshop All kinds of precision instruments are used to monitor the coating production process in the whole process to achieve the goal of fine production scheduling and digital improvement. At the same time, the whole process airtight design of the workshop has effectively reduced the emission of organic volatile matter (VOC) and achieved the goal of cleaner production. Under the precise control of the information system, the annual output of the workshop can reach more than 100000 tons, ensuring the stability of product supply and quality consistency.

Mechanized Coating Center

Zhanchen New Material Zhuhai Factory has an industry leading research center for mechanized coating application. The center and the terminal furniture factory are equipped with vacuum spraying line, electrostatic spraying line, reciprocating spraying line, roller coating line and other advanced equipment in a 1:1 ratio. Through the R&D and application research of all elements and the whole industrial chain, the center has realized the integration of "production, learning, research and application", provided advanced coating technology support for furniture enterprises, and jointly created a healthy home life for consumers.

This live broadcast comprehensively demonstrated the modern intelligent manufacturing facilities and equipment of Zhanchen Xincai Zhuhai Plant 4.0, presenting an advanced, efficient and environmentally friendly production base for the audience. Zhanchen New Material will continue to adhere to the concept of people-oriented and caring for the environment, continue to innovate and improve, and lead the development of environmental friendly furniture coating industry.

2、 Dialogue guests

Guests share

Why did the first stop of the exhibition Chen Furniture in the Year of the Painted Dragon Cloud attract investment enter Zhuhai factory?

Zhuhai factory is the bridgehead for Zhanchen to go to Southeast Asia and the world. It used to be the bridgehead of China and even Asia Wood Coatings As the most advanced industry 4.0 intelligent manufacturing base in the field, there is still much room for improvement in the Greater South China region. We need new dealers with ideals, goals and passion to join us.

How does the company do a good job of customer demand service?

Zhanchen Committed to customer success For the mission of the enterprise, the core is to rely on the furniture paint service ability accumulated and precipitated by Zhanchen for many years. It has always been adhering to the purpose of developing comprehensive competitiveness, combining the brand empowerment, perfect product lines, competitive prices, sales strategies synchronized with the market, and considerate and worry free services, to form the strongest joint force of Zhanchen devoted to customer success.

What is the overall business environment of Vietnam and Thailand?

First, national policies. Thailand is vigorously developing its economy and actively attracting foreign investment through preferential policies such as land tax.

The second is folk culture. Vietnam and Thailand share a high degree of cultural overlap with China, and the local people are also very kind and friendly.

Third, social security. Vietnam and Thailand have stable political situation, thriving economy, people live and work in peace and contentment, and the overall social outlook is very good.

What achievements has Zhanchen made in product research and development? And what is the future plan?

Some technical breakthroughs have been made in subdivisions, such as Oil to water environmental protection coating in musical instrument field ； The environmental protection coating upgrade in the customized field and the application of water-based UV products will Coating efficiency increased by 4 times ； Improved odor and product requirements for film hardness, Residual VOC is far lower than the highest international standard 。

In terms of product planning in 2024, UV products will break through two industry challenges and supplement and update new functional products.

What are Zhanchen's plans and strategies for South China and overseas markets?

Zhanchen will launch a new development strategy in 2024 - One piece two wings, two wheel drive 。 "One Body" refers to Zhuhai Zhanchen as the main body, and "Two Wings" refers to the domestic market driven by the business development of Greater South China and the overseas market driven by the development of Southeast Asia and broad overseas business. Around the "Two Wings", we build two core competitiveness driven by two wheels that complement each other and develop independently.

Zhanchen is known as the first brand of furniture paint in China. How can Zhanchen brand empower the development of dealers?

Zhanchen will provide a package of overall solutions, such as all-round support for culture, technology, products, services, processes, markets, brands, delivery, billing period, etc. In recent years, Zhanchen brand continues to extend to the downstream home furnishing industry, empowering home furnishing enterprises, enhancing Zhanchen's influence and reputation in the home furnishing industry, and indirectly boosting the development of dealer partners.

What support policies do Zhanchen Overseas's new dealers have?

First, "introduction door Take a trip ". As the first step for new dealers to step overseas, Zhanchen will provide a complete set of services in terms of accommodation, meals, transportation, translation, visit and inspection, company registration, tax consultation, etc., to lead new dealers through the first journey of being most confused and in need of help.

The second is "there are surprises when opening the door". In terms of product price, policy and technology application, Zhanchen will give certain support policies.

The third is follow-up support. Zhanchen will give full play to the comprehensive advantages of the iron triangle in business, technology and application to help new distributors develop business; Preferential policies such as more preferential annual rebate in the first year of cooperation; The Group regularly organizes trainings on various technical products and sales methods to continuously empower new dealers.

For potential partners, please sum up the reasons for choosing Zhanchen in three sentences?

First, the power of brand. Zhanchen is the first brand of furniture paint in China, and also the furniture paint brand with the highest market share in the Asia Pacific region.

Second, the power of products. Zhanchen has complete product solutions in many subdivisions, and has the ability to tailor and develop new product systems for regional markets and emerging subdivisions.

Third, the power of development. Zhanchen's development strategy is to be an "international public company with a full product line of coatings".

This live broadcast of cloud investment promotion is to show Chenda South China and overseas （ Vietnam, Thailand ） The symbol of continuous regional development is also the development strategy of becoming an international public company. Through high-quality products, high-level services and scientific layout, Zhanchen New Materials, with its potential energy of R&D, manufacturing and innovation, leads the industry to develop upwards. It looks forward to the furniture paint dealers with ideas, goals and passion actively joining Zhanchen, Join hands to win the future!