【 Building materials network 】 doors and windows The development of the industry, along with the process of China's housing reform, is a world gate window It is a rare 30 years in the history of industrial development. These 30 years have witnessed the dedication of all Chinese door and window workers and the tenacious progress of China's door and window industry in the tortuous development.

It is through the inheritance of generations of door and window people that China's door and window industry has been growing upward. It is the persistence and dedication of each individual striver that converges into the development trend of the industry and ultimately defines an era. Zhongju News × Sina Home Appliances launched the "Big Business Dialogue" to record the projection of the big era on the outstanding classics pin The unique mark on the businessmen, from their original intention and course, explains the new direction and new mode of the development of China's door and window industry, and jointly explores the development path of China's door and window industry under the new situation.

This issue of the Big Business Dialogue went into Haikou, Hainan Province, and had a dialogue with Xiao Peng, a dealer in Deji premium doors and windows in Haikou Explore the development path of doors and windows in Haikou, and tap the development potential of quality doors and windows market under the new situation.

Introduction to Big Business

Xiao Peng, who has 8 years of experience in the door and window industry, has seen the potential of Haikou's high-quality door and window market from the northeast south to Haikou, Hainan. He started from the door and window factory, and gradually became stronger and larger. At the beginning of this year, facing the transformation and upgrading of local door and window consumption, Xiao Peng closed his own door and window factory and turned to join in Deji premium doors and windows. He believes that, Only high-quality doors and windows are the development trend of doors and windows in the future. Only safe installation and delivery of doors and windows are responsible for themselves, workers and customers In the spirit of reverence for the door and window industry, he made Deji Premium Haikou Store a zero customer complaint and continued to work hard for it.

zero one From north to south, tap the demand for quality doors and windows

From the three northeastern provinces to the ends of the earth, there is a joke on the Internet that "Hainan is the second hometown of Northeast China". There is no denying that Hainan's economic environment is more dynamic than that of the Northeast, which will attract young people with ideas from the Northeast to start businesses in Hainan. Xiao Peng is also one of those who came to Hainan from his remote hometown to look for business opportunities. He joined the door and window industry through his in-depth observation. "When I came to Hainan, I found that all the windows here are Sliding window Mainly, unlike Northeast China Casement window Most of them, which leads to the poor sealing of windows in Northeast China. After discovering business opportunities, they entered the door and window industry and set up their own door and window factories. " Xiao Peng explained.

In recent years, in the face of consumption upgrading, Haikou's door and window market is also facing transformation and upgrading, and the system door and window brand is more popular with consumers. Xiao Peng also keenly explored this point. "In the past three years, we found that our products could not keep up with the quality of customers, so we transformed to be a system door and window brand." Xiao Peng said.

In the process of selecting brands, he was very cautious, inspected many brands and factories, and finally chose Deji superior doors and windows: "When I was not sure, the leaders of Deji Premium Doors and Windows came to us at the first time, which made me feel that they were very sincere. And when I visited the door and window factory of Deji Premium, I found that the quality, design, factory scale, customer after-sales and other aspects of Deji Premium are industry-leading, which also confirmed that it is right for me to join Deji Premium. ”He preached.

After joining Deji premium doors and windows, the continuous innovative product development and systematic staff management have guaranteed the high-quality product output, which has also created a natural barrier between Deji premium doors and windows and local small workshop doors and windows in Haikou. "The weather in Hainan is dominated by typhoon weather. Customers who renovate old houses and decorate new houses are also paying more attention to doors and windows. Quality doors and windows can be accepted by consumers when entering the market, and our after-sales service can be better, At present, Deji Premium Doors and Windows Haikou has achieved zero customer complaints 。” Xiao Peng explained.

zero two Standardized safety delivery

Solve customers' worries

"Three products, seven installation", as the characteristics of the door and window industry, shows how important installation plays to the final presentation of door and window products. In Hainan Province, where the sea breeze is strong and the typhoon weather is frequent, if there is a problem in the installation, it may be wind or rain leakage, or doors and windows may fall off, causing property or personal injury. As a senior practitioner in the door and window industry, Xiao Peng attaches great importance to the installation of doors and windows.

According to Xiao Peng, his team are teachers with many years of experience, and have served many high-end customers. After becoming the dealer of Detech premium doors and windows, the installation team will receive unified training from product decomposition to installation from the headquarters, To ensure that every installation process will not be missed, you can install the doors and windows after you have a full understanding of the Delphi premium products.

"Before installation, we need to measure on site and communicate with customers about the scheme. We will also provide customers with suggestions on window design based on years of experience in doors and windows, and inform customers of the installation time the day before installation; During the installation process, the designer will also arrive at the site to confirm the scheme with the customer, and also disclose to the installer at the site, and inform the customer of the acceptance standards, precautions, etc. In addition, the installer must wear a safety rope at the site, and also hold a high-altitude work permit; After installation, ensure that the waterproofing is well done, clean up the removed packaging waste in time, and leave the site. The company's quality inspector first conducts preliminary acceptance, and invites customers to accept after passing the acceptance. " Xiao Peng introduced.

On the contrary, due to the after-sales problems caused by the installation of windows, the small workshop does not have good after-sales protection, which requires the customer to choose to find an after-sales company to deal with, which has also caused problems for consumers. "When we choose the Deji premium door and window brand, we promise to have a free home inspection and hardware maintenance every year, which will extend the service life of Deji premium products," said Xiao Peng. He promised: "We will be responsible for ourselves, the installers and even the customers."

zero three comprehensive Empowerment

The two-way rush of brands and dealers

After joining Deji Premium Doors and Windows, the head office of Deji Premium Doors and Windows also gave all-round empowerment to Xiao Peng, the dealer. His questions were answered, answered and solved in a timely manner. More relevant leaders came to the store for guidance, so that they could have a deeper understanding of the store's thinking, how to build a team, how to do a good job in the service of doors and windows How to recommend products to customers and other aspects of the executive guidance program.

It is understood that in order to impart dealers' professional knowledge, explanations and sales skills, Deji Premium launched the "2023 Young Eagle Plan" to train dealers. After a series of courses, such as Interpretation of Basic Knowledge of Doors and Windows, Analysis of Core Selling Points of Deji Premium, Analysis of Selling Points of 2023 New Products, Apply the theory to practice, help the terminal to have a stable customer source and improve the business level.

In the future, Xiao Peng said that he would build a more excellent service team and after-sales team. In the next three years, it is expected to open three Deji premium doors and windows stores in Haikou to expand the scale of the exhibition hall, In order to give customers a better consumption experience, let Deji premium doors and windows enter thousands of households, He will also closely follow the decision and strategy of Deji's high-quality doors and windows, and continue to advance towards the goal of tens of millions of large businesses.