【 Building materials network 】

At present, the industry structure is dynamically restructured in great uncertainty, and the enterprise is at a new juncture key Period. Faced with the dual pressure of market subsidence and intensified competition, how to innovate and develop and achieve growth in such an era and environment is the most important issue for enterprises.

At the moment of seeking high-quality development, scientific and technological innovation is a powerful fulcrum for enterprise development. In the face of fierce market competition, many home building materials enterprises are also constantly introducing new technologies to improve product quality, innovate design, improve their own strength, and obtain survival and development opportunities.

The transformation and upgrading of the home building materials industry in the new era has begun. How can enterprises rely on technological innovation to empower brand development? To this end, on December 13, Beijing Construction Expo and NetEase Home launched an online "View Bureau" salon, with the theme of "innovation and change to find new momentum for enterprise development", and around the topic of "decrypting scientific and technological innovation methodology", invited representatives of home building materials enterprises and innovative enterprises to discuss the innovation and change of enterprises and industries.

Encourage diversified innovation! Agglomerate the surging power of high growth

When the industry competition becomes more and more intense and direct, the brand of household building materials has lost its moat. Only continuous innovation can maintain its competitive advantage. Focusing on the key word of "innovation", the Innovation Award hopes to encourage positive innovation and promote the development of the industry through the selection of annual representative brands.

Tian Qingtao, Deputy General Manager of China Exhibition Zhiao (Beijing) International Exhibition Co., Ltd., as the co sponsor of the Habitat Creation Award, delivered a speech in this "Bureau of Observation". He said that in the face of escalating consumer demand and intensifying enterprise competition, innovation is still the driving force to enable high-quality development and seize market share. This is also the original intention of Beijing Construction Expo and NetEase Home to launch the Innovation Award, that is, to focus on the diversified innovation trend of the industry and promote high-quality development of the industry. At the same time, Tian Qingtao also said that the 2024 Beijing Construction Expo will also give full play to its own energy, promote product and model innovation, and show the whole industry the strong vitality in the wave of high-quality development, as well as the surging power of high growth in the large household building decoration industry.

From the dimension of how to achieve real innovation, Hu Yanli, the national editor in chief of NetEase Home&NetEase Design, supported the enterprise in his speech. She said that in an uncertain environment and in a harsh market, enterprises need to shift from high-speed development to high-quality development, in which innovation is the most important factor. At the same time, with the technology iteration, new materials, new dimensions of thinking, future technology door The barriers to innovation will become stronger and stronger. Focusing on the innovation practice of enterprises, Hu Yanli believes that brands should do three things: first, the perspective of top-level design should not only bow to pull the car, but also look up to see the road, and look at innovation from a higher and contemporary perspective. 2、 Form your own system and master innovative methodology. 3、 Grasp the rhythm and strength, and apply the innovative achievements to the market demand.

Strengthen R&D and expand the market! Scientific and technological innovation breeds new momentum of development

Innovation is one of the key factors for enterprises to demonstrate vitality. In the face of the current market, a number of enterprises are forging ahead in the development of new technologies and the application of new models, striving to become the ballast for the quality development of the industry and the vanguard of scientific and technological innovation!

However, enterprise innovation still faces some difficulties. How should enterprises choose when scientific and technological innovation investment is large and effect is slow? Is innovation a "gimmick" or "see the truth"? The industry is heavily involved. Is it "being involved" or "being involved first"? In the "View of the Situation" salon, industry guests argued hotly and explored the way of enterprise innovation to break the situation.

Vidun doors and windows Zhang Bin, General Manager, said that Weidunmen window Realize micro growth in 2023, and at the same time pin Continuously innovate at all levels. The innovative starting point of Weidun Doors and Windows is to solve the core problems of consumers, and constantly upgrade experience, scenes and services according to the pain points of consumer demand. Whether it is to simulate the experience after the installation of doors and windows, or to subdivide the functional space, or to launch differentiated products according to the geographical situation, Weidun doors and windows always adhere to the empathy and think about what consumers want, so that they can be recognized by consumers. Zhang Bin also said that every small progress can bring great changes to consumers' experience. There is still a long way to go for innovation. Weidun Doors and Windows will continue to pursue a better life and adhere to the path of innovation.

Zhang Bangwen, the general manager of Beijing Isimi Home Furnishings, revealed that under the background of industry involution, Isimi innovated and launched a new mode of alliance factory, combining small, medium and micro factories, sharing brands and resources to resist the cold winter. The alliance factory integrates the traditional F2B and F2C modes, realizes localized services through the new architecture, refines the core advantages of each factory, and shares the procurement cost and supply chain. Focusing on the innovation of the alliance factory model, Isimi also launched the city sharing exhibition hall model at the dealer end to solve the problem of small flow introduction with small investment, small capital and small business. Zhang Bangwen pointed out that Isimi's innovation is to unite with the people of insight across the country to change the traditional business model, which meets the current needs. At present, Isimi has joined 14 factories nationwide, and has achieved good results through mutual empowerment and support from the headquarters.

Chen Jinbo, deputy general manager of Zhejiang Senge Intelligent Kitchen Appliance Co., Ltd., pointed out that in 2023, the growth rate of integrated cooker industry will slow down, but Senge, as a leading enterprise, has already achieved the strategic expectations through brand IP and product structure adjustment. Chen Jinbo said that Senge will become a strategic guarantee product of the General Administration of Sports Training of the People's Republic of China in 2023, which will be incorporated into the national team training center, improving brand awareness, especially the sports marketing during the Asian Games, with obvious effects. At the same time, in terms of product structure adjustment, Senge has brought a full kitchen solution to enhance product competitiveness and profit space. In 2023, Senge took the lead in launching an intelligent water flowing automatic cleaning integrated stove, which solved the cleaning problem after cooking and was recognized by the market. He also pointed out that in the internal market, Senge insisted on building two barriers: technical barriers and service barriers; This is Senge's firm brand strategy.

Ye Xiaolin, Marketing and Channel Director of Guangdong Tute Precision Hardware Technology Co., Ltd., said that in 2023, Tute will achieve more than double-digit growth through a series of adjustments and optimization, such as category expansion, C-end layout, and the empowerment of the R&D center and the promotion of the digital factory. After more than ten years of development, Tut has gradually expanded from basic hardware to whole house hardware, and has a small reputation in the industry. But facing the stock market, Tut still has a large space at the C end. In this regard, Ye Xiaolin said that Tut made product adjustments and innovations for home application scenarios, such as kitchen and Cloakroom And so on, directly targeting consumer demand; In addition, relying on the advantages of digital factory and efficient delivery, it also improves efficiency and competitiveness. Ye Xiaolin believes that to break through the current market environment, brands need to return to the improvement of organizational operation efficiency. Through product innovation and intelligent manufacturing layout, Tut has competitive advantages in user demand solution and B-end delivery.

Ge Hantao, Deputy Director/Senior Engineer of Strategy Department of Thayer Terminal Laboratory of China ICT Academy and Chief Researcher of the Internet of Things industry, is committed to intelligent development research. He said that he hopes to provide plug and play intelligent products and services by lowering the technical threshold and cooperating with decoration designers and decoration industry. Ge Hantao believes that the development of smart home is based on people's needs, and its core purpose is to make people live a safer, comfortable, simple and convenient life. The smart home designed for the whole scene can not only meet the needs of aging transformation, but also create an ideal home for young people. Ge Hantao said that scenario based and cross scenario integration has become an inevitable trend in the development of smart home industry, which can better meet the personalized needs of different people in different scenarios. Smart home will bring us a better and convenient life in the future.

Zhang Lu, executive editor in chief of NetEase Home, concluded that in the general environment of market downturn and intensified competition, the home building materials industry needs to transform from traditional extensive development to refined high-quality development. In this process, innovation plays a pivotal role. In the past 2023, each enterprise has been experiencing different tests, breakthroughs and innovations; In the future, under the general trend of industry and market uncertainty and consumption upgrading, Zhang Lu believes that building comprehensive competitiveness and improving quality and efficiency are the top priorities for enterprise development.

In the highly competitive home market, brand innovation is the key to enhance the competitiveness of enterprises. Especially in the market of the stock age, by introducing new products and services, home building materials enterprises are more likely to open up new market areas, meet the new needs of consumers, and even bring new ideas and directions to the entire industry. Gather innovative wisdom and explore the quality of development. In the "View", many brands gave their own answers around innovation. At the 2024 Beijing Construction Expo (March 6-9), we look forward to more brand innovations.

Beijing Construction Expo is a brand exhibition jointly sponsored by China International Exhibition Center Group Co., Ltd., France Zhiao Exhibition Group, and China Building Metal Structure Association. It has been successfully held for 32 sessions. With the theme of "full category customization and full link connectivity", the 2024 Beijing Construction Expo will showcase the latest achievements of the whole industrial chain of large household construction and installation through a new vision and influential platform advantages.