【 Building materials network 】 2023 is the year of consumption boosting and consumption innovation; As the second largest consumption expenditure in China, residential consumption is strongly encouraged by various favorable policies of the state to promote Chinese people to upgrade their housing environment and improve their living standards. With the disappearance of the real estate dividend, the new generation of consumer demand has diversified and upgraded, household enterprises and brands have become more competitive, and the terminal market pattern has accelerated changes.

As China doors and windows The industry leader, Diosmen window Since its inception, it has always adhered to the "innovative design and ingenuity quality" in the forefront of the industry, leading the high-quality development of doors and windows in China. In 2023, With a forward-looking perspective, Dios doors and windows will refresh the brand image, provide higher value service guarantee for the terminal with a full range of multi-level product development strategies and a sound quality control system, and continue to forge ahead along the path of high-quality development 。

01 The brand is renewed and upgraded, 20 years younger

The new generation of user groups has become the main consumption force in the market. Many brands are committed to upgrading and approaching young consumer groups. 2023 is the 19th year of the development of Dios doors and windows. As a famous brand in the industry, Dios doors and windows Accelerate the rejuvenation and upgrading to meet the 20th anniversary of the brand 。

At the beginning of the year, Dios Doors and Windows signed a contract World Champion of Table Tennis Xu Xin As the brand spokesperson, he officially announced the brand upgrading strategy, and then New slogan, new SI system and IP image Successively launched, as well as "online and offline" brand new advertising campaign, the brand upgrade from vertical to broken circle is full of new life.

Brand image upgrade has brought market reputation and pin With the double growth of quantity, product value added and cultural value have been greatly improved; In particular, Xu Xin, the world champion of table tennis, has injected“ Champion, hard work, vitality ”The image gene attracts more young people to like and choose Dios doors and windows, which greatly enables the competitiveness of the terminal market to improve.

02  Innovative product matrix enables dealers to win

As people's pursuit of the quality and experience of living space continues to rise; Dios Doors and Windows launched a new round of product strategy upgrading with keen insight, and empowered dealers to take the lead in market operation with new doors and windows products with competitive advantages.

In a series of original new products launched, there are both high-end high-performance products System doors and windows . Positioning the middle end of the quality strength, there are also high cost performance products favored by a large number of users, as well as green, environment-friendly, ready to install and live aluminum Wooden doors Series, fashionable, simple, high appearance, Meet the needs of low, medium and high consumption levels 。

Wu Sibing, Chairman of Dios Doors and Windows said Teos conducts product R&D and design based on in-depth insight into consumption trends and needs; In the future, we will continue to optimize the precise positioning of our products, improve our R&D and innovation capabilities, Let the products with competitive advantages become the core weapon for dealers to win the market.

03  Focus on high-quality development, Create collar Good life

Looking back at every step of the innovative development of Dios doors and windows, we can see that the high-quality development is always carried out.

On the one hand, improve the industrial chain supply system. Dios not only strictly selects the world's top suppliers, such as hardware, adhesive tape, thermal insulation tape, etc., but also purchases products of high quality and well-known brands in the industry; It is also a rare industry Aluminum profile Processing and production - surface spraying treatment - automatic cutting and assembly chain, sound door and window brands, Pursue quality, service and delivery 。

On the other hand, improve the quality governance capability and improve the quality governance system. according to Zeng Jun, Chairman Assistant and Operation Director of Dios Doors and Windows revealed Through modern management mode, Dios has been built“ The former serves the latter and the latter supervises the former ”The company's characteristic quality management system and quality supervision system will realize supervision, mutual service and mutual supervision at all levels, ensure the quality of door and window products, and promote the high-quality development of the enterprise.

Conclusion

The times are changing, the ecology is changing, and the track is changing, but the original intention of the brand to adhere to the quality of originality and create value for users remains unchanged. As one of the leading brands in China's door and window industry, Dios is taking greater efforts and more practical measures to comprehensively promote brand and product innovation and upgrading, reshape enterprise brand value, empower distribution partners to win the market and create a better life for consumer users in the face of complex and changing competitive environment and consumer demand.