【 Building materials network 】 With the disappearance of the real estate dividend and the arrival of the stock housing market, the household industry is undergoing tremendous changes. Driven by both policies and consumer demand, doors and windows It has become a hot blue ocean industry. According to insiders window The industry may be the last blue ocean of the building materials and home furnishing industry, and also the last trillion yuan cake of the household industry.

Leading customization enterprises are also eyeing this cake, and have entered the door and window industry to further implement the integration route of large household, including Levi's. Not only that, recently, Levi's family released a smart door and window product, ready to fight a battle, and announced that the original customized channels will be fully enabled.

Left hand customized, right hand doors and windows, Levi's quietly layout

According to the 2023 Research Report on China's Household Consumption Trends, the market size of doors and windows will be about 850 billion yuan in 2019, and the market size of doors and windows industry will exceed trillion yuan in 2022. At the same time, from 2010 to 2011, the growth rate of high-end system doors and windows market will reach 43%, 30% and 40% respectively. Relevant data shows that the annual demand for building doors and windows in China reaches 1.4 billion square meters, including 900 million square meters for replacement of old doors and windows and 500 million square meters for new buildings. According to this calculation, the future market of building doors and windows can reach a trillion level.

With the help of this outlet, Levi's family has entered the door and window market since 2022, integrating doors and windows with customization wardrobe And customization cupboard Integrating with each other, we have constantly created green door and window products with high performance, high quality and low energy consumption, and achieved good results pin The business realized the value income of "opening a store and earning two pieces of money".

Not only that, as a rigid demand more advanced than customized home furnishing, the front demand for doors and windows has also become the flow entrance, thus driving the customized cabinet category furniture Sales of finished products and whole customized products. Through integrating the needs of doors and windows, customization and finished products, Levi's home has realized one-stop purchase, integrated design and delivery services for doors and windows in the whole house. The layout of Levi's household for two years, with the innovative mode of "window, door and wall cabinet" integrated customization, has promoted the upgrading of the business form and competition in the door and window industry, and has realized the curve overtaking under the general situation of the door and window market volume.

Hold high the new generation of intelligent doors and windows position Empowered dealers

The huge market demand has given birth to the hot door and window industry. Each company is pushing through the old and bringing forth the new, but only the products that really meet the market demand can finally enter the deep water area. The latest generation of modular intelligent electric lifting window launched by Levika has completely solved the two pain points that have puzzled the industry for a long time.

As we all know, the maximum opening surface of the electric lifting window can reach 50%, which gives maximum consideration to the ventilation and sealing safety of the vision. It is a villa and a large flat floor balcony Ideal for. But at present, there are two biggest core pain points that affect the popularity of electric lifting windows: first, it is difficult to install. The electric control part of many electric lifting windows needs to be wired and debugged on site, and most of the ordinary door and window installers have no way to start, which makes the installation and debugging difficult and the installation effect unsatisfactory. Second, the price is high. Many door and window brands often charge more than 5000 yuan per square meter for electric lift windows, which makes many consumers flinch.

The latest cost-effective modular intelligent electric lifting window launched by Livijia will completely solve the above two pain points. It is reported that this product of Liweijia adopts modular electric control design. The electric control part has been embedded in the window frame, and the commissioning has been completed before leaving the factory, so there is no need to wire and debug on site. Such a design is equivalent to installing an ordinary window frame for the door and window installation master, and does not need to manage the wiring and debugging of the electric control part. In addition, this product also skillfully uses steel cables to lift the movable fan, similar to Elevator. Designed to be lighter and more reliable than traditional chains.

Lei Liang, the person in charge of Liwei's doors and windows, said that although Liwei's is not the first company to launch intelligent electric lifting windows, Liwei's core goal is to solve the existing pain points of electric lifting windows by virtue of its strong IT gene and R&D ability. It should not only have a high cost performance ratio, high integration and high intelligence, but also make the price down and simplify the installation and landing.

Nowadays, the whole customized door and window industry is deeply involved in the price war, and it is extremely important for dealers to have an intelligent door and window solution that can be implemented quickly. It is not only a feasible measure to jump out of the current situation, but also can help dealers quickly anchor the market with the help of popular products.

The end of the single product mode, Levika leads the new mode of doors and windows with intelligent space

Doors and windows have developed from the past single category model to the current full scene model. System doors and windows have become the leading force in the door and window industry and the just needed product for quality life. At present, if door and window enterprises want to make breakthroughs, they need not only to upgrade product demand and explore innovative products by adjusting their business strategies, but also to change the original development model with the help of new opportunities.

In terms of enterprise growth space and manufacturing cost, although the automation, digitalization and informatization of the system door and window industry are relatively in the initial stage compared with the whole house customized home factory, with the development of intelligence production line Upgrading, gross profit rate and profitability of customized home furnishing enterprises will also have more momentum. In addition, the market competition is intensifying, and the door and window industry is entering a new cycle. The typical performance is that the top brand echelon has been formed, the industry concentration has increased again, the channel expansion has accelerated, from incremental competition to stock gold mining, and the new frequency of products has increased, Energy saving window The market has become popular, the marketing action has increased, and the market volume is serious. The original single category model is no longer suitable for the new market environment. The new scene oriented model dominated by intelligent space is becoming the new direction of the future development of the door and window industry.

Since its establishment in 2012, Levi's Home has been actively laying out smart home. On the basis of the original customized furniture, Levi's Home has launched the integrated smart home lamp Light, intelligent bathroom, intelligent kitchen, intelligent wardrobe, etc. At the same time, the Ziyang Park under construction by Levi's has planned nearly 20000 square meters of smart home production workshops, which will fully tap the smart home market in the future.

There is no doubt that intelligence, personalization and digitalization will become the main development trend of the door and window industry. Consumers' demand for energy conservation, environmental protection, intelligent functions and personalized design is growing, and door and window enterprises need to constantly introduce new products and provide high-quality products and customized services that meet the market demand.

Next, Levi's family will take smart doors and windows as the entry point, continue to combine the customized wardrobe and cabinet with the whole family's customized needs, focus on smart space, and sell doors and windows and the whole house scene scheme in the way of selling space; Realize cost reduction and efficiency improvement in marketing, design and production with digital intelligent tools, and seize the development opportunity in the next three to five years by taking advantage of the east wind of the wind; With the dual empowerment of the brand end and the production end, it fully assists dealers.