【 Building materials network 】 He is Hennessy doors and windows And Hennessy doors and windows The pilot of aluminium alloy Industry, founded Hennessy Gate at the age of 34 window , rooted in the door and window industry all his life.

He often said, "Quality is the foundation of enterprise development.

In the new era, he has built a grand pattern of Chinese door and window brands with a global perspective, seized the market with high-quality products and services, gathered high-quality IP to precipitate brand details, and determined to create the next new generation.

He is Zeng Qingwei "Think about benefits and people" is his business credo, and "promising" is his expectation for the door and window industry. He kept in mind the "aerospace spirit", and had a smooth flow of products in more than 1300 stores and more than 900 cities pin Behind the five continents, there are "hard power" made by Seiko and "soft power" with great appeal.

Aggregating high-quality original IP enabled brands

Brand is an important symbol of high-quality development, and strengthening brand building is an important way to meet the needs of people for a better life. In recent years, the country has repeatedly proposed to promote brand building in the new era and transform from Chinese products to Chinese brands. However, in the market environment where the economy is generally depressed after the epidemic, door and window entrepreneurs generally reduce their investment in brands, while Hennessy Door and Window chose to go against the trend. make "China Aerospace Business Partner" IP was selected as one of the first batch of brand enterprises "Made in Foshan when you have a home", and joined hands with world-famous designers Carlo Colombo [Carol · Columbus] Jointly develop new products. It is understood that, Carlo Colombo · Columbus] once served Bentley and Bugatti home designers, and was Elle Decor was rated as one of the top ten designers in the world. This cooperation with Hennessy Doors and Windows is bound to empower the brand again.

When talking about the continuous investment in brand in the past two years, Zeng Qingwei said that all this is based on "Long term vision" operation. "Things are brands, and people are people. A strong brand will have a heavy weight in consumers' hearts, and people will have more trust and confidence in using it. If you want to be a century old enterprise, it is difficult to develop without a strong brand to support products, research and development and services." Zeng Qingwei said. "As an entrepreneur, in the face of a difficult market environment, we should not 'lie flat', but make a good 'dinner' by adjusting demand matching, market capacity, and enterprise affordability," Zeng Qingwei explained.

Through Zeng Qingwei's explanation, we learned that the consideration behind the brand action of Hennessy Doors and Windows: to build the "China Aerospace Business Partner" IP is based on the quality and spirit of China Aerospace, is the pride of Chinese people, and is worth learning and tracing Hennessy Doors and Windows, empowers doors and windows products with aerospace quality, and comprehensively improves product technology research and development capabilities and innovation capabilities; "Where there is a home, there is Foshan made" is the empowerment of Foshan Municipal Party Committee and Government for the development of enterprises after the epidemic. Hennessy Doors and Windows is also willing to go to the sea together with everyone to go to the world; The cooperation with Carlo Colombo, the designer, is based on the strong influence of Carlo Colombo in the field of foreign home design, as well as his personal excellent design strength, which helps Hennessy's door and window products develop towards a more international and high-end direction, and is also more convenient for R&D, brand and products to go global.  

Plug information-based wings for door and window enterprises

With the number Informatization With the continuous development and application of digitization The door and window industry is no exception on the road of transformation. Digital upgrading can help door and window enterprises improve production efficiency, reduce costs, improve product quality, and also meet the needs of consumers for personalized customization. In the door and window industry, Hennessy is one of the first enterprises to explore informatization 2021 then It has gradually opened the whole chain of comprehensive procurement, design scheme, product selection, order splitting production, product delivery and after-sales, achieved the integration of design, intelligence and manufacturing, and boosted the high-quality development of the enterprise.

Zeng Qingwei fully affirmed the important role of informatization in the development of enterprises. He said: "When an enterprise has reached a certain stage of development, if it does not use data to connect the front, middle and rear, its' reaction speed 'will become slower. It is difficult for enterprises to become bigger, so informatization must be done. Intelligence is dependent on informatization. Hennessy Doors and Windows will also continue to explore, improve product quality, improve human efficiency, and deliver better."

For the future of informatization development, Zeng Qingwei said: "The best thing is to solve the problems recognized at this stage, and leave the future to the future." With an open mind, Zeng Qingwei expects more resources, more supply chains, more equipment companies, and more software companies to jointly promote the development of door and window industry informatization. The road should be taken step by step, and informatization should be promoted little by little. Based on Zeng Qingwei's current style of handling affairs, Hennessy Doors and Windows has also built a solid foundation of enterprise informatization. It is understood that the production base of Hennessy doors and windows exceeds 300000 m2, Fully introduce automation production line And apply digital technology to open up the whole production process of doors and windows, and complete with high quality assurance System doors and windows Production, and strive to create first-class products in the industry.  

Hennessy under the globalization strategy

As the first batch of doors and windows enterprises with global layout in China, Hennessy Doors and Windows attaches great importance to overseas reputation, strictly controls quality and service, and spares no money to carry out the whole industrial chain layout worldwide. At present, it has realized the global layout from the R&D end, supply chain end to the market end. This year, Hennessy door and window brand has upgraded its global strategy, and joined hands with international luxury design masters Carlo Colombo [Carlo Columbus], as the global chief designer of the brand, has worked together to create the transcendental "Tianmu Series" of minimalist doors and windows, which has been upgraded in environmental protection, innovation, sense of technology, practicality and other aspects, making the home experience more pleasant. This move has attracted the attention and reports of more than 600 domestic and foreign media, and delivered a strong brand voice to the world. Zeng Qingwei is even more say ： "Hennessy doors and windows will Implemented in various fields such as R&D design, production and manufacturing, green environmental protection, supply chain, etc ‘ Global leading strategy ’， To enhance the overall capacity of the enterprise, strengthen the brand potential, and create a leading door and window industry "The next generation 。 ”

Zeng Qingwei said: "The foreign trade of doors and windows was carried out slowly in the early days, and encountered many difficulties, but in the Enterprise budget To the extent permitted, it is possible to carry out several projects of "pushing too hard". " At the same time, Zeng Qingwei also held a positive attitude towards the foreign trade of door and window enterprises. He believed that: "When the enterprise develops to a certain stage, it needs to go out, which will also inject fresh blood into the enterprise and bring about the second growth curve."

In the face of the ever-changing international market, Hennessy Doors and Windows is also gradually adjusting its product line and strictly controlling its quality and service, "Pay attention to public praise and reduce customer complaints" is Hennessy Doors and Windows' long-term insistence. In terms of product quality, Hennessy doors and windows strictly adhere to the "bottom line", refuse to reduce product prices at the expense of quality, and strive to achieve what you see is what you get; In terms of service, Hennessy Doors and Windows "insists on customer satisfaction, which is our greatest value". The whole service chain from measuring scale to design, ordering, distribution, installation and after-sales is seamlessly connected, striving to make "difficult to adjust" a thing of the past. "Hennessy doors and windows must now do a good job in quality and service, which is also the top priority of our development." Zeng Qingwei said.

Zeng Qingwei's entrepreneurial thinking of "altruism"

In the eye-catching position of the exhibition hall of Hennessy's door and window headquarters, there is a plaque engraved with the words "thinking, benefit and people". This is Zeng Qingwei's way of life, which is honest and generous, attracting many employees and dealers alike, and making Hennessy a warm enterprise. In Zeng Qingwei's view, employees are the valuable wealth of the enterprise. Only with generations of Hennessy's door and window people can Hennessy's door and window become stronger and larger; The relationship between enterprises and dealers is more fishy. Without dealers, Hennessy doors and windows have no value. "From enterprises, to employees, to dealers, we are all doing the same thing, that is, making good delivery to satisfy customers, and our goal is unified." Zeng Qingwei explained.

At the same time, based on Zeng Qingwei's entrepreneurial thinking of "altruism", it has also attracted a large number of outstanding professional managers and senior management teams to move forward with him, and personnel mobility is relatively stable. Zeng Qingwei also had some insights on how to balance the relationship between the two: "They all have many advantages, which is worth learning from. There may be some opinions and differences between them, which means that he has his own views on this matter. I hope our team will become more professional, and the value of the whole enterprise will be higher. As investors, we should also give them more time and opportunities. Long term interests are what we pursue. "

Looking into the future, Zeng Qingwei said that he would also find ways to strengthen the attributes of products, the stickiness of services, the speed of delivery, and customer recognition. "We will continue to do a good job in each sector and enhance our competitiveness, so that our living space will be expanded. In the future, we will continue to cultivate the door and window sector, base ourselves on China, and go global." Zeng Qingwei said. At the same time, he also called on the whole industry to work together to seize more markets in the current era of "large industries, small enterprises", and jointly make the door and window industry higher and farther.

The "thinking, benefit and people" is the embodiment of Zeng Qingwei's pattern of being a person. It is also the responsibility and responsibility of an entrepreneur. The enterprise's strategic planning is carried out at the top, and the interests of employees and dealers are persevered at the bottom. They are willing to cut through the thorns and share the interests with others, so that Hennessy Doors and Windows has a strong talent team and supports Hennessy Doors and Windows to stride forward.

19 years is the 19 years of dedication to youth, but also the 19 years of hard work. Relying on the integration of global resources, keeping up with the changes of the times and the market, Hennessy Doors and Windows is constantly developing and innovating, which makes Hennessy doors and windows full of youth and vitality.

"Who can keep the clouds open and see the moon when there is no storm?" In the long history of the development of the door and window industry, Hennessy Doors and Windows takes itself as the first, armed with information technology, and studies products and services carefully, Promote the integrated development of internal and external circulation This kind of "bravery" also feeds back Hennessy Doors and Windows to stand out in the fierce market competition.