【 Building materials network 】 How do traditional household building materials brands break through the market bottleneck? From October 8 to October 9, France Lion Dragon joined hands with Lexu to gather more than 40 scriptures in the form of independent registration pin The company held a kick-off meeting for our media flow hosting operation project at the headquarters of FSL.

With the arrival of the flow era, the home building materials industry has undergone tremendous changes. Tang Yuefeng, director of the FSL Market Center, and Gong Sheng, director of the Retail Center analyzed and summarized the current market situation and explained the project background.

Mr. Huang explained the sales doubling strategy in the traffic era, the comprehensive marketing method, and the meticulous service system. Mr. Huang introduced the trusteeship model and traffic receiving skills for dealers in detail.

It is difficult to break through the tight encirclement in the fast-paced era with a simple business mode supported by products and brands. Teacher Liu Yong shared the business philosophy of home building materials in the We Media era for the FSL dealers present.

The wonderful content sharing and eager learning spirit made the launch meeting last until late at night. At 22:30, the French Lion Dragon Conference Room remained the same lamp The fire is bright and the discussion is passionate.

Different from traditional FMCG products, home building materials products are "big" products with high customer orders and low repeat purchases. How to obtain accurate traffic in the large flow We Media platform, Lexu CEO Liu Gaoyuan introduced traffic channels and platform rules to the dealers present. Teacher Jiang Qianbo shared the operation mode of local life team in the same city.

On the site of the kick-off meeting, Mr. Huang led the team members to optimize the account management for the FSL dealers present, improve the content settings, and explain the clue distribution rules and transaction conversion methods.

In order to promote the smooth progress of our media flow hosting operation project, Zhang Yanchen, head of FSL Wall Business Department, interpreted the project promotion plan, focusing on door Provide comprehensive guidance on sales skills of the store wall panel.

As a wall panel sales pilot, Mr. Wu, the distributor of Shengzhou Fashilong, shared the wall panel sales in the past month.

The self registration form is adopted for the self media flow hosting operation project, and all dealers present at the site are self registered. Tang Yuefeng, director of FSL Market Center, interprets the company's project enabling policy and promotion plan.

With the transformation of the market, online customer acquisition is a new sales channel for traditional offline stores. France Lion complies with the era of We Media, opens multiple entrances, broadens customer acquisition channels for stores, helps stores increase transactions, and promotes France Lion Dragon to enter into Meijia Meihu!