【 Building materials network 】According to statistics, China's powder coating total pin The volume is nearly 2 million tons. With the high pressure of national environmental protection and the requirements of green development in recent years, the trend of "paint to powder" has accelerated in China coating The proportion in the whole paint system of our country is increasing. After years of market preparation, the technology and market of powder coatings are gradually recognized, but it will take some time to develop in a more mature direction. Wu Xieju, the deputy general manager of Huangzhou Industry, mentioned in an interview with Huizheng Information that Huangzhou is committed to being a powder coating promoter and creating a coating ecosystem.

Focus on powder coating to become invisible champion

Huangzhou Industrial has accumulated strong talent strength and scientific research strength in the field of powder coatings. river door Founded in September 2006, Huangzhou Industrial Co., Ltd. is a powder business department derived from the state-owned holding enterprise Guangdong Caiyan Co., Ltd. Its powder coating business started in 1989, and it is one of the first powder coating suppliers in China. Based on the industrial development and reform, in March 2009, it merged with the Powder Coating Business Department of Guangdong Caiyan Co., Ltd. In the course of several decades, Emperor Zhou has been persisting for several years, and has made great efforts to become an invisible champion in the industry.

Wu Xieju, Deputy General Manager of Huangzhou Industry

Ten years ago, Huangzhou met two opportunities, one was to replace the electroplating industry, the other was to enter board In the field, President Wu said that Huang Zhou chose to replace the direction of silver electroplating at that time, and now he is also a champion in this field. Now we have also started to research in the direction of wood powder spraying, and established a research and development and demonstration base. At present, Huangzhou's achievements are obvious to all, but it is still developing on the way of R&D and innovation. Last year, it also invested new infrared curing technology and production line The research direction is low temperature curing.

Mr. Wu said that when the raw materials of wood boards meet certain requirements, the curing temperature of the powder coating should be below 120 degrees to achieve good fusion. Low temperature curing of powder coatings is a general trend and a permanent trend. Huangzhou has been doing research on low temperature curing, not only for wood products. According to President Wu, when the temperature is low enough, it can be applied to plastics, even leather collars.

President Wu believes that at present, small household appliances and construction machinery are the promising application fields of Zui. With the maturity of technology, Huangzhou has begun to make efforts in other fields. Huang Zhou also made some breakthroughs in the automotive industry this year. President Wu analyzed that the automotive industry also needs to change paint to powder under the requirements of environmental protection. It is difficult to change paint to powder for cars. At present, it mainly focuses on engineering machinery, such as Sany Heavy Industry, heavy machinery, sightseeing cars, and some spare parts. Huangzhou should make sure that the first thing is easy and the last thing is difficult, cooperate with China's environmental protection cause, and move forward on a down-to-earth basis.

Huangzhou's core products are mature nanometer Dry plating series powder coating. Nano dry plating technology is an environmentally friendly powder coating technology independently developed by Huangzhou, and its effect is highly close to that of electroplating and Metal paint , but no VOC, electroplating wastewater paint Waste residue is a new choice for surface coating of new environment-friendly metal products. After years of development and improvement, the new nano dry plating powder coating has higher and more stable performance.

With the implementation of the environmental protection policy, the call for "paint to powder" spread in the market, giving the powder coating development space, and also giving the emperor a greater opportunity, even accelerating the pace of development. The so-called opportunity is for those who are prepared.

Make differentiated competition and create a painting ecosystem

Powder coatings are environmentally friendly to water and air. Emperor Zhou proposed "paint to powder" in 2017, which also received a great response. Guangdong Paint Industry Association and China Paint Association have shared a lot of relevant topics, which also enables more people to have a deeper understanding and understanding of powder coatings. Mr. Wu introduced that before that, powder coatings had not been well recognized Other coatings , ranking is relatively low.

As the advantages of powder coatings emerged and were recognized by the market, Huangzhou was gradually known by more people. Some leaders of the Painting Association went to Huangzhou to investigate. President Wu revealed that Nanlu Branch was also set up as the demonstration base of the Painting Association. As a "three demonstration" base, it includes technology demonstration, business demonstration and demonstration of painting ecosystem.

Huangzhou Industry (Jiangmen)

President Wu mentioned an important point: the demonstration of the ecosystem, the demonstration base of Huangzhou is not closed, it is external furniture You can visit factories, home appliance factories and the automobile industry. It is reported that in Nanlu Branch, many enterprises in the ecosystem are willing to use their products or equipment at free and preferential prices, mainly because Huangzhou will provide feedback information and improvement direction to these equipment enterprises. President Wu said that Huangzhou wanted to be the promoter of the whole powder coating, not the brand, and should first promote this product line to everyone's approval.

Coating is an important link in the development of powder coatings. Mr. Wu analyzed that most of the manufacturers who use powder coatings now do not know enough about lean coating, and they may not be able to solve many construction problems by themselves. Emperor Zhou had the consciousness of providing technical services ten years ago. Ten years ago, Huangzhou established the Technical Service Department, which can provide suggestions or solutions for the whole system. Huangzhou has 30 years of experience in the field of powder coatings, gathering senior industry experts and experts with 20 or 30 years of experience to provide technical services, which is also the core competitiveness of Huangzhou.

Huangzhou has already had the awareness of cultivating application expert teams many years ago, and now starts to improve the construction of the ecosystem. Huangzhou has been doing differentiated competition to create its own unique advantages.

Differentiated competition and building core competitiveness are inseparable from the talent advantages accumulated by Huangzhou. President Wu said that Huang Zhou has gathered talents and made joint efforts to create so many new products and technologies, and will continue to improve the incentive mechanism in the future.

In the interview with President Wu, we felt that Huangzhou also had a unique charm, a learning enterprise, which was an important factor for enterprises to achieve long-term development. From shareholders to employees, we have maintained a positive enthusiasm for learning. The innovation of product technology and talent management has made us see a vibrant empire.

Be prepared to rise against the trend

"As one of the first suppliers of powder coatings in China, the development of Huangzhou has not been smooth all the way. China's economy has a small cycle of five years and a large cycle of ten years. For powders, there is a crisis, a small limitation or an opportunity in three years." President Wu said frankly that Huangzhou can rise against the trend all the way, which is inseparable from the predictive ability of enterprises. At each stage, Huangzhou will make a lot of research reports with customers and industries. When making decisions, he will be very clear and make strategies suitable for development.

Huangzhou Industry (Yangzhou)

Taking the recent trade war as an example, it has had a big or small impact on many enterprises. Huang Zhou also made an estimate in advance. Last September, he began to make a lot of research. At that time, according to customer feedback and market conditions, it was estimated that the performance was flat, with a slight increase. President Wu revealed that when he made the half year summary, he was still pessimistic. After the report came out, he found that it was just flat in the first half of the year, and even slightly increased, exceeding expectations.

President Wu said that the additional growth in the first half of the year was mainly from the hotel furniture industry Metal furniture Many customers of Huangzhou Furniture Factory are mainly engaged in export. They are anxious to compete with new products in the face of trade war. Huangzhou's powder coating products have unique advantages in environmental protection and performance, giving customers a competitive advantage.

In addition to his ability to predict the market quickly, Huangzhou has also been on the road of R&D and innovation. The current market environment is not optimistic, but Huangzhou unexpectedly achieved growth by virtue of its product advantages. In the decades of development, it has stuck to its original intention for several years, and accumulated a lot.

Without success in one move, Huangzhou's recognition in the market today is based on his step by step and down-to-earth progress. There is still a long way to go for the mature development and application of powder coatings, which needs such enterprises with attitude and strength as Huangzhou to promote.