【 Building materials network 】On September 7, 2019, Lanjue Outdoor All aluminum Customized Brand Upgrading and Investment Promotion Conference was held at Jinfancheng Camp in Nanhai, Foshan City pin The Center and Vienna Hotel held a grand meeting. Mr. Wang Aijun, Chairman of Fancheng Group, Ms. Su Xiaoju, General Manager of Fancheng Group, Mr. Su Xu, Chief Designer of Fancheng Group, Mr. Chen Guanlin, Marketing Director of Fancheng Group, Mr. Su, General Agent of Jin Fancheng Chongqing, Ms. Wang Lan, General Agent of Lanjue brand Guiyang, and dealers from all over the country gathered together, Jointly witness the release of new products of Lanjue brand and create a bright future of outdoor aluminum customization of Lanjue.

(Lan Jue, the site of the press conference)

[Cohesion, my dream of aluminum Tao]

At the beginning of the meeting, the meeting was kicked off by the young and energetic dance "Start for Happiness" of the employees in Fancheng Group. The cheerful music and youthful dance steps represent the enthusiasm and vitality of Fancheng Group, and also symbolize the endless potential and creativity of Lanjue, a nascent brand.

In a cheerful atmosphere, Mr. Wang Aijun, Chairman of Fancheng Group, delivered an important speech, expressing a warm welcome to the guests and dealers from all over the country Aluminium art The development history and current situation of the building materials industry, as well as the market pain points of the dealers in the aluminum art building materials industry, expressed profound and original opinions and put forward practical and feasible proposals for finalizing the plan, and looked forward to the broad prospects of the aluminum art building materials industry.

President Wang said that Fancheng Group started from the research and development of spraying technology in 2004 and entered the aluminum building materials industry in 2010, creating "Jin Fancheng" aluminum art and "Lan Jue" Armored door For the two brands, whether in the past, now or in the future, technology is the foundation of Fancheng Group, innovation is the first driving force for the development of Fancheng Group, and large outdoor aluminum customization is the "aluminum dream" of Fancheng Group to forge ahead.

(Chairman Wang Aijun delivers a speech)

[Dare to innovate. Lanjue endows the product with vitality and soul]

As the nascent brand of Fancheng Group, "Lanjue" focuses on light luxury and simple style in its design in line with international standards. It also puts forward the concept of "large outdoor full aluminum customization", which makes aluminum art products more covered, more comfortable and coordinated. At the press conference, Mr. Su Xu, the chief designer of "Lanjue", made a specific statement and performance from the proposal of product concept and product design concept to the overall VI design of the brand and the terminal store SI identification system. Strengthen terminals from store SI implementation, product placement, POP application, decoration guidance, etc door The promotion of the store will improve the market recognition of the terminal store, create a superior store atmosphere, improve the customer's sense of experience, and truly achieve the unity of manufacturers and the unity of manufacturers to jointly create a broader world of "Lanjue".

(Mr. Su Xu details the design concept)

[New product release of the ingenious work in the sky]

Under the enthusiastic expectation of the guests on the scene, Mr. Wang and Mr. Chen Guanlin unveiled the mysterious red veil for Lanjue's new products. The press conference showed the popular and main series of Lanjue 2019, realistic wood grain design, top hardware accessories, exquisite surface treatment All the technology was applauded by the dealers present. Mr. Zhang Junjie, the sales manager of Fancheng Group, introduced the features and functions of the two products one by one in detail on the spot, and invited guests to experience the touch, workmanship and other details of the products on the spot, which greatly deepened the dealers' product experience and laid the dealers' confidence in joining.

(New product unveiling)

[One to one help manufacturers work together]

The product is to seize the vitality of the market, and marketing is the driving force to open the market. Mr. Chen Guanlin deeply analyzed the current situation and existing problems of the industry operation for the three profit stages of the aluminum art building materials industry - "brand marketing, promotional marketing, and store self flow", and gave a key interpretation of the "Lanjue" investment promotion policy, the later landing policy of franchised dealers, and the assistance policy, Answered all the dealer's concerns and requirements. Ms. Wang Lan, the general agent of Lanjue Guiyang, and Mr. Huang Bing, the agent of the dealer, were invited to share their practical experience of grounding, so that the dealer had a more comprehensive understanding of the market situation of outdoor aluminum customization of Lanjue, and was more confident in facing the market competition so as to achieve a win-win future for the manufacturer.

(Photos of some on-site contract signing)

[Large outdoor all aluminum customization manufacturers win the future]

With the generation of dealer contracts and bursts of congratulatory applause, the brand upgrading and investment promotion conference of Lanjue came to an end. Fancheng Group will continue to devote itself to research and development, forge ahead in the aluminum building materials industry, practice the route of large outdoor full aluminum customization, and work together to create a more brilliant tomorrow.