【 Building materials network 】In recent years, China's blue sky, clear water, pure land defense and local supporting environmental protection laws have been implemented in succession to meet the people's yearning for clean water. about coating The coating industry is facing unprecedented opportunities. As a leader in the coating industry, Zeheng Industry (hereinafter referred to as "Zeheng") has been recognized by customers in various industries. Current period《 Aluminum profile The special issue specially invited Mr. Chen Wenbin, founder of Zeheng Industry, and Mr. Lin Guozheng to have an exclusive interview, to follow our footsteps and listen to the unique business practices of the two entrepreneurs.

Mr. Chen Wenbin

Mr. Lin Guozheng

Never forget the original intention and ingenuity, focus on the coating industry

Zeheng was founded in 2001. After 18 years of hard work, Zeheng has become a global agent of Zui, a famous brand in the spraying industry, Jinma, Switzerland. In recent years, Zeheng has become a national high-tech enterprise integrating environmental protection coating and intelligent manufacturing. What's the secret of such proud achievements?

President Lin recalled: "Zeheng has been established for 18 years, but this year is the 21st year of my struggle in the coating industry. At the beginning, the three partners decided to do something, which can be said to cut through the thorns along the way, but it is also worth it. At present, the company has more than 100 employees, and is constantly changing while developing." President Lin believes that the current coating industry is booming in the overall progress situation, which is once again the birth of national environmental protection and high quality. The secret of Zeheng's success is to identify powder coating It is environmentally friendly, and its powerful brand is the magic cube of the market. Therefore, with rich experience, we are keenly aware of the country's orientation and market opportunities, and always keep our original intention. With cutting-edge environmental protection technology and the pursuit of serving every customer as our own goal, we have achieved the quality of achieving professionalism with a dedicated attitude.

In the past 40 years of reform and opening up, China has opened a new chapter in the development of manufacturing industry - from a weak foundation to a "world factory", and China has become a veritable manufacturing power. As a witness, participant, builder and beneficiary, President Chen had a deep understanding of this and said to us, "China's reform and opening up has brought huge development opportunities to the manufacturing industry, especially thanks to the motherland. Without China's strength, we would not have our achievements today." President Chen said, "This achievement lies in Zeheng's insistence on putting the country oriented product quality and customer service first and adopting the 'multi engine strategy': first, adhere to the national policy and customer demand orientation, maintain the professionalism of service and the enthusiasm and passion of employees; second, serve every customer well and improve customer loyalty pin The sales force is compared to the vanguard force, which is responsible for expanding the territory, and after-sales service is a strong backing. Loyal service to every customer has always been Zeheng's original intention for nearly 20 years, and is also the cornerstone of Zeheng's success. " What is proud of is that Zeheng's customer loyalty is very high, and the customer feedback rate is almost 100%. This has something to do with its resident offices in various provinces and cities at the initial stage of service, a team of talented technicians and a quick response mechanism for customers. Zeheng always thinks what customers want, creates greater value for customers, and makes great capital for customers in the market.

Follow the trend of coating industry and overcome the difficulty of "paint to powder"

In recent years, the country has successively introduced environmental protection policies and regulations to guide and regulate the development of the industry. People's awareness of environmental protection has also been awakening and strengthening, which has led more enterprises to start paying attention to environmental protection issues. The powder coating technology has opened the prelude of "paint to powder" in the general direction of catering to the trend of environmental protection.

President Chen revealed to us: "We are keenly aware of the general trend of" paint to powder "and timely adjust the enterprise's response strategy. Since 2016, Zeheng has provided the first set of electrostatic powder spraying room system for special vehicles in China for Dongguan CIMC KTL coating line, and made a technological breakthrough of" paint to powder "in environmental protection and high quality at the beginning of this year. In this process, Zeheng's team overcame many technical difficulties, and the excellent performance and good operating efficiency of the products were well received by customers. " Having completed this major project with pioneering significance, President Chen said that we still need to be complacent and create a higher quality future. CIMC's successful cooperation is a good attempt and breakthrough for customers, Zeheng and the industry.

"Paint to powder" is the future trend of the industry, and it is also a transformation strategic positioning of Zeheng. The successful cooperation of CIMC is the victory of strategic judgment. President Chen said, "The change from paint to powder is the general trend of the industry, and Zeheng will also follow the trend, seize the opportunity and overcome the difficulties." During the conversation, we can feel the patriotic feelings of President Chen, and he especially hopes that the national industry can stand in the future. This is also reflected in the management of Zeheng, which pays special attention to independent research and development and technological innovation, and takes pioneering technology as the fundamental driving force for enterprise development.

President Lin mentioned the important role of talents in Zeheng's development many times in the interview. "In order to achieve the established goal of the enterprise, we have done enough in the allocation and training of high-quality talents. We have established an industry university research cooperation platform with South China University of Technology and other universities, and carried out project research. Zeheng has been working hard to break the boundary between schools and enterprises and create a practical platform for training talents." In terms of the concept of employment, Zeheng is particularly: morality first, loyalty first. Huawei's management principle is that employees are both workers and managers, and Zeheng is the same. General Manager Lin said: "What we advocate is the spirit of serving the family and the country. We also attach great importance to the training of employees, strengthen the improvement of their comprehensive quality and ability, so that every employee can become the capital of Zeheng, and let Zeheng experience that it is a lifelong enterprise."

Insight into the development trend of the industry, Zeheng is moving towards intelligence

Innovation is the fundamental driving force for development, and high-tech enterprises are the high-level platform for scientific and technological innovation. Who ever thought that computers and mobile phones were rare products more than ten years ago; Today, more than ten years later, the intelligence of mobile phones and the Internet of life have gradually changed the trajectory of people's lives. What has changed the world? It is technology and innovation.

According to relevant data, the national high-tech enterprises are developing steadily year by year, and various economic indicators are on the rise. When it comes to innovation, we have to mention Huawei. With its disruptive technological innovation and awareness of being prepared for danger in times of peace, it has attracted global attention and made people more deeply realize that innovation is the soul of an enterprise. Only by mastering core technologies can Huawei be truly powerful.

Huawei's customer-centric innovation has enabled it to win market initiative. As a rising star in the coating field, Zeheng has also stepped into intellectualization with its bold and firm belief, promoting the enterprise to open a new chapter in development.

For mastering the industry development trend and product development rhythm, Ze Heng, the two leaders, had their own opinions. President Chen said: "In the automation field of coating equipment, intelligence, automation and robots can complete a series of operations such as automatic feeding and unloading, imaging recognition system, automatic film thickness testing, automatic parameter adjustment and automatic programming. The application of spraying robot in the production process of complete automated equipment is an inevitable result, which will promote the milestone development of the entire coating industry. "

At the same time, President Chen sighed, "In the future, intelligence, big data, 5G, industrial Internet and Internet of Everything will inject fresh blood into the entire paint industry, Realize that intelligent operation gradually replaces manual operation. We will increase our investment in the future technology direction and the platform core, and we must occupy the strategic highland. "

It is reported that Zeheng has successfully used robots and systems to control intelligent equipment in accordance with user needs on intelligence, realizing * * intelligent production management, remote monitoring, data collection, and fully enabling big data. Zeheng's intelligent team focuses on the intelligent innovation and development of spraying, which is really not easy. However, the two entrepreneurs kept an open and optimistic attitude in the face of everything and kept learning and making progress, including learning from competitors and broadening the product chain. The focus of their current work is to tackle key problems key Device research and development, programming, learning supply chain operation and ecological chain construction are worthy of being Zeheng's outstanding leaders.

Technology driven production promotes Chinese intelligent manufacturing to the world

In the market environment where the service type is becoming more and more strong and the intelligence intensity is becoming more and more high, only by constantly learning to adapt to the development of society, President Chen has high hopes for Zeheng's future development. He said: "We hope Zeheng will become a pioneer in environmental protection and intelligence in the field of painting (powder spraying) in 2-3 years; To complete the enterprise transformation within five years and become a high-tech enterprise driven by innovative technology, the innovative output value must account for more than 30% of the company's total output value. "

At the same time, President Chen hopes that the industry can form a development trend of standardization, intelligence and automation, based in China and going global. President Lin sighed: "The majority of products in foreign countries are standardized products, but there are not so many types of products in China. We should be the" creators "of invention patents, guide consumption, create markets, and let customers get more dividends on constantly patented products." President Chen also thinks so.

As we all know, China has abundant labor resources in the early days of reform and opening up, which is one of the reasons why China can quickly become a manufacturing country. However, Made in China 2025 proposes that we should develop from a manufacturing power to a smart manufacturing power. Zeheng's development direction also focuses on this. President Lin introduced to us: "At present, Zeheng has invested a lot of manpower and material resources to establish an intelligent R&D integration center. The intelligent incubation park of South China University of Technology and the robot experimental base of Guangdong University of Technology set up in Zeheng have carried out relevant research in succession. In 2018, the Department of Science and Technology of Guangdong Province awarded Guangzhou Zeheng the title of "Guangdong Province Electrostatic Coating Equipment Intelligent Engineering Technology Research Center", which is just the beginning of Zeheng Zhizao. Our pace of innovation, transformation and development is still accelerating. Zeheng's ambition is to let Chinese intelligent manufacturing go to the world, and our team is working hard for this! "

After years of practice in China, it has been proved that only technology driven production, continuous innovation and constant emergence of inventions can enable enterprises to stand on the market and China to stand on the world despite the wind and rain.

Postscript:

In the process of conversation, it is not difficult to find that, from its inception to its development, in addition to the perfection of products, technologies and services, entrepreneurs' feelings are also very important to the success of an enterprise. The reporter was particularly impressed by the two entrepreneurs' two major points of view: first, the "altruistic heart" proposed by President Chen may be in the eyes of many people, businessmen focus on interests, after all, markets are like battlefields, but President Chen believes that customer interests should be the orientation, and altruism is self-interest.

At the same time, those who do not insist on learning and innovation will be abandoned by the society, while those entrepreneurs who have no feelings will be eliminated by the times; Second, President Lin advocates "family culture". He treats employees as if they were family members. He hopes that employees can make a difference. While making achievements for Zeheng, they also make achievements for themselves. The two complement each other.

As the saying goes, "pouring money is enough to gather people, leniency is enough to win people, self-discipline is enough to convince people, and personal first is enough to lead people". Gathering people, winning people, convincing people, and leading people is the fundamental guarantee for an enterprise to work together. It can be seen that Ze Heng's achievements today can not be achieved without the love of the two passionate entrepreneurs. It can be said loudly that Zeheng's future is destined to be extraordinary!