【 Building materials network 】From July 8 to 11, 2018, the 20th China (Guangzhou) International Architectural Decoration Expo was held in Guangzhou International Convention and Exhibition Center for 4 days. There are many brands on site, and the exhibits are wonderful. As the creator of subversive aesthetics in the top wall decoration industry, Yasui FRG aesthetic top wall has created beautiful and high-end quality with 20 years of professional assembling interior decoration technology. In order to deeply understand the different brand charm of Yasui, Netease top wall, China Ceiling Wang, Guangdong Ceiling Network, Pacific Home Furnishing Media Group have the honor to invite Mr. Ding Hui, Secretary General of Ceiling Association of China Building Decoration Materials Association. The following is the group interview transcript:

Netease top wall: Yasui is the first company to make FRG aesthetic top wall, and it is the first company in the industry to put forward aesthetic concepts. What's your opinion on Yasui's brand positioning?

Ding Mi: The new FRG product created by Yasui is an innovative application in the whole ceiling and wall industry. Gypsum The product is suitable for family living room, dining room and whole house decoration. It has a history of more than 100 years of application. I think it has a very broad prospect.

Pacific Home Furnishing: If Yasui wants to further develop in the top wall industry, do you have any good suggestions for Yasui?

Ding Mi: While giving full play to the brand advantages, we should control our own disadvantages. Yasui started from tooling, and its control over retail and terminals may not be enough. I hope they will establish their own model and system in the future retail and terminals, so that more consumers can see and understand FRG products, so that Yasui's products can be quickly introduced to the market. Through different media, let the market understand, there will be a better tomorrow.

China ceiling network: from the perspective of the future development of the industry, whether integrated ceiling Or gypsum, stone sculpture, what is the future industrial pattern?

Ding Mi: Now many industries have begun to integrate, doors and windows The industry, customized home furnishing industry and top wall industry are all integrating and learning from each other to change the original single product model. Make the enterprise bigger and stronger through integrated means.

I think in the application of materials, we should not restrict them except those prohibited by the state, and we should innovate boldly. This year, integrated ceiling and Integrated wall It has been listed in the material promotion catalogue of the Ministry of Industry and Information Technology, which is a wind vane and does not restrict the application of any materials. In terms of people's acceptance, the living room, dining room and bedroom are mainly made of plaster and wood, which does not mean that Metallic materials Not good, but each material has a different application field, such as metal integrated wall, which is more used in engineering tooling, Bamboo wood fiber Integrated wall is hot in the third and fourth line and rural markets pin 。 FRG or GRG, Glass Fiber reinforced plasterboard It is a high-end product. It can reach thousands of households through assembly customization, including wooden products.

Guangdong Ceiling Network: What is the significance of Yasui's entry into the top wall industry?

Ding Mi: I think it is of great significance. Any new material entering the industry will inject fresh blood into the industry and promote the healthy and orderly development of the industry. Yasui is at the forefront of the industry, including the MGRG products launched by AIA. In fact, they are doing similar innovations. These products have good performance in fire prevention, sound insulation, moisture resistance, etc. As far as I know, many enterprises are seeking more material changes, not limited to one material, which is also the policy and direction advocated and promoted by our association.

China Ceiling Network: From Jiaxing Exhibition to Guangzhou Exhibition, we found a problem that the industry seems to have entered the bottleneck period of homogenization. What's your suggestion for the development of the industry?

Ding Mi: I give you a few words: focus, persistence and service.

absorbed: We hope that our enterprise will focus on one industry instead of blindly seeking success and eager to expand its own chassis When the roof is not ready, we want to be the wall. When the wall is not ready, we expand the floor. When the floor is not ready, we do the whole decoration. When we cross from one field to another, we will only face more and more competitors, which is not conducive to the healthy and orderly development of the industry. For example, the raising of a child, we will do our best to raise and care for her, But when we have several children, we will be distracted and may not take care of them.

insist: The industry is shuffling. Before 2020, the industry will form a brand pattern. Under this pattern, the number of surviving enterprises will be more than twice that of the current enterprises, and there may be only dozens or even dozens of enterprises with good results. How to persist and get out of trouble is a problem that all enterprises need.

Services: With good products, without good sales and services, products will not reach millions of families. I hope that enterprises can do a good job in sales and service, get the recognition of consumers, and promote the faster and faster development of the industry. Under the big cake of the industry, more enterprises will get a share cup Soup.

China Ceiling Network: As an industry association, under the background of great changes in the industry market environment and consumption upgrading, in terms of service enterprises, what aspects will the association guide?

Ding Mi: 1 We focus more on technical specifications and standards, and lead and promote the industry through technical standards. 2. Do a good job in market, technology, service and other related training. 3. Do a good job in publicity and promotion, that is, the quality brand cultivation plan of ceiling industry, which is the key work of the Association in the next three years. Through the above work, more people will know and understand the integrated ceiling and integrated wall industry. The market is hard won. How to maintain the development of a century or even a millennium requires joint efforts under the leadership of the Association.