【 Building materials network 】On March 12, 2018, Langyuan Group's dual brand strategic partnership summit“ Aluminium art The theme of "Xintuyere · Langlang Big Business" was grandly held in Jinxi Hotel, Guicheng District, Foshan City. Guests attending the meeting included Mr. Long Haiyong, chairman/general manager of Foshan Langyuan Group, and Weidaoying pin Mr. Wu Xuejun, Chairman of the Group, Mr. Huang Zihua, Deputy General Manager and Investment Promotion Department of Foshan Langyuan Group, Mr. Wu Weijie, Deputy General Manager and Sales Department Manager of Foshan Langyuan Group, Mr. Shu Jing, Technical Director of Foshan Langyuan Aluminum Group, Zhao Juntao, Brand Planning Director of Foshan Langyuan Group, dealer families from all over the country and Wanpeng Technology, Huanan Home Furnishing Network Chinese designer network, building materials network, Sina Home, CCTV Discovery Brand and other media.

Activity site

At the beginning of the meeting, Long Haiyong, chairman of Langyuan Group, delivered a speech for the meeting and made five work reports. In 2017, the price of industrial materials kept rising, and the market competition was very fierce. However, with the strong perseverance of not fearing hardship and not being defeated, all Langyuan colleagues supported and cooperated with all dealers and friends, and achieved fruitful results. In 2018, Langyuan Group will continue to focus on quality, provide services around customer needs, and inject continuous power into enterprise development with innovative ability; In terms of brand building, Langyuan Group will also invest a lot of money and energy in advertising in network media, paper media, highway signs, airports, etc. In the next three years, the promotion cost will increase by 20% annually; In addition, Langyuan Group will also strengthen channel construction, comprehensively create high-quality sales channels, enhance the competitiveness and profitability of franchisees, open up broader development space, plan more specific practice blueprints, and develop together with dealers.

Mr. Long Haiyong, Chairman of Langyuan Group

Then Wu Weijie, deputy general manager and sales manager of Langyuan Group, introduced the eight strategic directions of Langyuan Group: 1. At present, there have been distributors advertising in Shaoyang, Liuyang Runfa Supermarket, Huai'an, Jiangsu and other places in Hunan; 2、 In 2018, we will vigorously promote the core activities of terminal stores door Store performance explosion; 3、 Upgrade from the fourth world war zone in 2017 to the fifth world war zone in 2018; 4、 Shu Aluminum Business School (similar to Shanghai Huangpu Military Academy); 5、 In Sanya, the creation of a single artifact was upgraded; 6、 Project funds are introduced. 1. Phoenix aluminum is used. 2. Profile thickness remains the same. 3. All "33 processes" are implemented. 4. There are many hardware and accessories; 7、 Good products start from "head". 1. "Double lions" are invincible in the world. 2. Very sophisticated design details. 3. Perfect integration of Chinese and Western cultures. 4. Any combination, with deep feelings; 8、 Keep military discipline in mind, have a good style, excellent skills, be proactive, and respect the market.

Wu Weijie, Deputy General Manager and Sales Manager of Langyuan Group

After Mr. Wu introduced the eight strategic directions, Chen Chunlian, manager of the South China Region of Langyuan Group, explained and operated the upgraded shopping guide system (the magic tool for ordering) in detail. The convenient operation can greatly save manpower, material resources and time.

Chen Chunlian, Manager of South China Region of Langyuan Group

Then Zhao Juntao, the brand planning director of Langyuan Group, introduced the inspiration of the dual brand design, in which he introduced the four words of "extraordinary aluminum art": "I am the most important," "often" is unusual, "" aluminum "is genuine, and" art "is minimalist.

Zhao Juntao, Brand Planning Director of Langyuan Group

Teacher Wu Xuejun, a famous marketing expert and superstar tutor, brought a wonderful training course. President Wu brought two aspects of "dry goods" content in this course, one is the inspiration from the thinking level, the other is the sharing of practical operations in the terminal store. At the thinking level, teacher Wu believes that "if you want to do great things, you must do trends, and if you want to do big business, you must have vision". In view of the current five major development trends of the household industry: high-end rich trend, overall customization, personalized one-stop DIY, and intelligent life, Mr. Wu also made a detailed analysis with vivid examples.

Mr. Long Haiyong, Chairman of Langyuan Group

Long Haiyong, Chairman of Langyuan Group, was interviewed by the media

At the end of the morning session, our reporter interviewed Mr. Long Haiyong, Chairman of Langyuan Group. There are many decoration materials. Why did Langyuan Group choose aluminum as its product? President Long explained that "There are a lot of decoration materials now, such as iron art or stainless steel fences that are familiar with the relevant categories... The reason for choosing aluminum is that aluminum has strong oxidation resistance and never rusts, which solves the problem that iron art is easy to rust, and retains the flexibility and artistry of iron art. These advantages cater to the public's aesthetic, and consumers will naturally like these refined products To.

At the end, Mr. Long introduced to the reporter why he chose the dual brand strategy and the origin of the brand name. First of all, there is Wei Lang, a homonym similar to Wei Lang, wooden fence and railing. The abbreviation of English name is ERA; E (expert) expert, R (raising) Railing 、A（aluminium） aluminium alloy Wei Lang got it from this. On the basis of Weilang's style products, Alilang has gradually found that many consumer groups are young and pursue a fashionable and simple lifestyle. They have a high demand for simple style products, so we started to position and develop a product line of minimalist style in 2014, which is called Alilang. Literally catchy, it is easy to spread, and it also expresses a man who does aluminum like me.

At today's meeting, it was mentioned that Langyuan Group officially launched a project fund, which is mainly aimed at helping businesses. Many customers only do high-end projects, but high-end projects may also be exposed to batch projects, such as residential areas, government agencies, kindergartens, and other projects. There will be budget problems with the previous models, so in order to help dealers and make as many orders as possible to generate profits, Therefore, design a style to reduce all profits and directly take a helping measure.