【 Building materials network 】As an indispensable part of sanitary products, hardware is crucial to the use quality of sanitary products. but bathroom hardware The current situation of the industry development is not very optimistic, which is highlighted by the large number of small and micro enterprises, the widespread brands, the weak brand awareness of enterprises, and the serious homogenization competition, which seriously hinder the sustainable development of the sanitary hardware industry.

The competition in the bathroom hardware industry is becoming increasingly fierce

Although there are many domestic sanitary hardware enterprises, there are few brands that can really be recognized and known by consumers. Although its development trend is good, the level of competition is low. When quantitative change leads to qualitative change, the industry still lacks a real innovation force to promote such a leap. It is understood that the future competition pattern will still be brand, quality and channel. Especially in the future, the competition in the market will no longer be the competition of domestic enterprises. Foreign sanitary hardware giants have poured into the Chinese market, and the acquisition of Chinese enterprises by foreign enterprises is accelerating.

Domestic sanitary hardware enterprises need to abandon narrow development thinking

Today, the bathroom hardware industry has begun to move to the middle and high grades, from the traditional workshop manufacturing to brand enterprise design. Brand products are increasingly welcomed by the new middle class consumers. However, the narrowness of domestic development ideas makes it impossible to extend the entire industrial chain and form a systematic and serialized development. The lack of brand awareness makes it impossible for domestic sanitary hardware enterprises and star products to be born. Most enterprises can only act as agents of international brands to become "migrant workers", and most sanitary hardware enterprises can only become "supporting actors" in this vast market. It can be seen that hardware enterprises have to start from various aspects, adjust, strengthen brand concept, and change production mode. Hardware, a "fertile" soil, should not be cultivated by "outsiders".

In addition, from the market supply and demand and development trend forecast of China's bathroom hardware industry, it can be understood that bathroom hardware enterprises should not only focus on quality and pursue innovation, but also devote themselves to doing business well pin Strategy, can be in an invincible position in the market.