Join in the water storage power supply that suits you heater Manufacturer OEM brand
Water storage electric water heater pin The supplier shall determine the target manufacturers suitable for its own situation (including its own market positioning, product familiarity, channel characteristics, etc.). Only dealers with sufficient ability and means to operate the market can make strategies.
Consider the OEM brand image of water storage electric water heater
Brand image is the weight and value of products in the public mind. Customers no longer buy simple products, but a complex of product use value and brand added value. At the same time, because customers now have a lot of products to choose from, it is very important whether the brand you join has accumulated brand equity, which is also the main factor influencing customers to choose products. If a product does not have brand equity accumulation, then the efforts of the franchisee are equivalent to accumulating brand equity for the enterprise, and you are equivalent to "starting from scratch" with it. On the contrary, if the water storage electric water heater enterprise has accumulated brand equity, you can enjoy the results of its previous decades of efforts.
The idea is in harmony
More importantly, it is necessary to pay attention to whether the business philosophy is in harmony, which is ignored by many dealers. As a result, there are many conflicts with the manufacturer in the later cooperation. You should know that the conflict of ideas is not easy to reconcile, which will directly lead to the conflict of behavior. In fact, the confrontation and consumption between dealers and manufacturers is a big cost of cooperation between them. stay
Quality supervision department door Reports and consumer complaints have emerged one after another. The essence of the problem is that some brand enterprises make electric water heaters by OEM, which makes the product quality difficult to control. Among them, Vantage has been on the quality inspection blacklist.
Cai Xiangdong, the manager of VATTI Sanitary Ware Headquarters, did not admit the above facts when he was interviewed recently, but he frankly said that at present, the electric water heater business is about 4 billion plate There are only 400000 sets and about 200 million sets in this area. The company has not invested much manpower, material resources and financial resources in this area.
"We are also a professional brand in terms of water heaters. After all, gas water heaters are growing very fast at present. The company is now and will continue to devote more resources and energy to the development and promotion of fuel heating. Electric heating is an accessory to comply with the market trend. At present, it has been OEM oriented," Cai Xiangdong said.
Without special investment, the quality is naturally difficult to control. So, is the electric heating business a chicken in the overall business structure of Vantage? Will VATTI abandon it in the future?
Cai Xiangdong said that it is not appropriate to describe it as chicken ribs. The electric heating industry has indeed grown rapidly in the first few years. In recent years, the industry has entered a bottleneck period and the growth has slowed down. However, at present, Vantage Electric still has a 20% growth, so the company does not need to lose it. With the prominent problem of energy shortage, there is considerable room for the growth of heat combustion in the next few years. At present, there are 600000 gas water heaters and 500 million gas water heaters in VATTI's overall bathroom business, in addition to a small proportion of wall mounted heaters.
Looking around the current situation of the electric heating industry, some brand enterprises similar to Vantage do not focus on this, so they are indifferent to the positioning of the electric heating business. They mainly focus on OEM and have a low market share. In addition, many small and medium-sized electric water heater enterprises participate in market competition at low prices, which leads to slow product innovation and structural adjustment in the electric heating industry although it maintains growth.
